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CISION GLOBAL MEDIA INSIGHTS
COVID-19 | WEEKLY UPDATE MAY 5, 2020
► A GUIDE TO PROFESSIONAL COMMUNICATORS: USA EDITION
PAGE 2
COVID-19 - A GUIDE TO PROFESSIONAL COMMUNICATORS: USA EDITION
INTRODUCTION
WHEREAS:
• Certain countries around the world are ahead of others in terms of their epidemic stage as currently reported by both the media and healthcare experts.
• Certain countries have “flattened the curve” of the pandemic’s growth and mortality rates while others countries seek to manage domestic outbreaks with varying degrees of success
• Traditional and social media simultaneously and uniquely reflect and shape public opinion
THEREFORE:
• Traditional and social media are useful gauges of what’s happening now with Covid-19 and of the patterns that may continue to emerge in the future.
• We must apply rigorous analysis against global and national journalistic and social media content to uncover insights into the pandemic and revelations upon which to plan and execute business/communications decisions going forward.
• As the volume and velocity of Covid-19 news, commentary and conversations in the media subside, the resulting earned media vacuum presents possibilities for alternative topics, some of which may be fulfilled with proactive – even fun - content which may seem inappropriate in the current environment.
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COVID-19 – A GUIDE TO PROFESSIONAL COMMUNICATORS: USA EDITION
INTRODUCTION
A NOTE TO THE READER:
• This report reflects the findings of a media content analysis of journalistic news and social media juxtaposed against global COVID-19 cases data tracked and forecasted by the Coronavirus Resource Center’s at Johns Hopkins University (JHU) and its Center for Systems Science and Engineering (CSSW). All Coronavirus case data is attributable to Johns Hopkins University.
• The Coronavirus case and media trends which are the foundation of this analysis portend earned media opportunities in the days following the flattening of infection and mortality rates. Just as these rates change from one country to the next, so do the pace and extent of earned media opportunities. We do not assert our expertise in predicting the infections curves: we suggest only conditionally that if the infection and media patterns in the USA, China, Italy, France, Germany, Spain and the UK reflect trends in these and other countries, we can expect certain pathways to emerge across all countries. As such, please consider these findings “directional” rather than “statistically significant”.
• Please keep in mind that both Coronavirus and media trends are shown at the national rather than local level. While certain locales may see infections and coverage continue to surge, other parts of the country may experience a flatter curve more quickly. As such, deceleration in one area within a country may offset local surges in another. The data reflects the countries in aggregate.
• We recognize that traditional media in China operate in a state-controlled environment unlike the USA, UK, Spain, Italy, Germany and France where press freedoms are guaranteed. Also, while journalistic media promises to be “fair and balanced,” social media content is more open and, therefore, more indicative of public opinion and societal trends in general.
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COVID-19 - A GUIDE TO PROFESSIONAL COMMUNICATORS: USA EDITION
SCOPE & METHODOLOGY
MARKETS MEDIA SCOPE METRICS / EARNED MEDIA VISIBILITY
50.000+
TRADITIONAL PRINT, ONLINE, TV, RADIO & PODCAST MEDIA.
+ MAIN SOCIAL CHANNELS:
WECHAT, WEIBO, TWITTER, FACEBOOK, INSTAGRAM & LINKEDIN
MEDIA VISIBILITY = GROSS REACH
POTENTIAL NUMBER OF INDIVIDUALS EXPOSED TO AN EARNED MEDIA MESSAGE IN AGGREGATE
OVER TIME
CORONAVIRUS COVID-19 GLOBAL CASES AS TRACKED AND FORECASTED BY THE CENTER FOR SYSTEMS SCIENCE AND ENGINEERING (CSSE) AT JOHNS HOPKINS UNIVERSITY (JHU)
CHINAEU G5USA
PAGE 5
CISION GLOBAL MEDIA INSIGHTS
COVID-19 | WEEKLY UPDATE 5.5.2020
I. EXECUTIVE SUMMARY: INSIGHTS AND GUIDANCE
PAGE 6
COVID-19 – A GUIDE TO PROFESSIONAL COMMUNICATORS
EXECUTIVE SUMMARY
1. USA: COVID-19 NEWS AND PRESIDENT TRUMP CONTINUE TO DOMINATE NEWS COVERAGE (UP 3% TO 92% OVER
LAST WEEK). THIS LEAVES PROFESSIONAL COMMUNICATORS WITH VERY LIMITED OPPORTUNITIES TO BREAK
THROUGH. PANDEMIC-RELATED TOPICS REMAIN IMPORTANT IF THEY ARE CREDIBLE (CLEARLY, THE MEDIA
CONSIDERS THEM COMPELLING). OPENINGS AROUND THE COUNTRY REMAIN CONTROVERSIAL AND DO NOT
SIGNAL A “RETURN TO NORMAL.” DOW JONES INDUSTRIALS AVERAGE TAPERS AS EARNINGS ARE ANNOUNCED
2. CHINA, GERMANY, ITALY AND FRANCE ALL EXHIBIT FAVORABLE ENVIRONMENTS FOR PROACTIVE PUBLIC RELATIONS WITH INFECTION RATES, MORTALITY AND MEDIA TRENDS POINTING TOWARDS A MORE RECEPTIVE ENVIRONMENT
THE UK AND SPAIN APPEAR TO BE HEADED TOWARDS INCREASED MORTALITY RATES:
SPAIN, WHILE RELATIVELY LOW IN VOLUME, INDICATES A MODEST INCREASE IN THE WEEKS TO COME
UK, WHILE RELATIVELY HIGH, INDICATES WORSENING INFECTION AND MORTAITY RATES. MEDIA SEEMS MORE FAVORABLE THAN IT ACTUALLY IS DUE TO THE PEAK OF PANDEMIC COVERAGE WITH THE QUEEN AND PM IN TH3 NEWS A FEW WEEKS AGO
3. FOR THE PAST FEW WEEKS, THE CONCURRENCE OF A RISING STOCK MARKET COINCIDED WITH IMPROVED MEDIA ENVIRONMENT. NOW, WITH MAJOR EARNINGS NEWS – MUCH OF WHICH IS NEGATIVE – THE MARKETS ARE DECLINING WHILE THE MEDIA MOVE ON TO OTHER AREAS OF INTEREST
PAGE 7
COVID-19 SCORECARD
INFECTION RATE
NEW INFECTIONS
LOW
MORTALITYMEDIA FOCUS
COVID-19 SCORECARD
INFECTION RATE
NEW INFECTIONS
MODERATE
MORTALITYMEDIA FOCUS
COVID-19 SCORECARD
INFECTION RATE
NEW INFECTIONS
LOW
MORTALITYMEDIA FOCUS
COVID-19 SCORECARD
INFECTION RATE
NEW INFECTIONS
HIGH
MORTALITYMEDIA FOCUS
COVID-19 SCORECARD
INFECTION RATE
NEW INFECTIONS
LOW
MORTALITYMEDIA FOCUS
COVID-19 SCORECARD
INFECTION RATE
NEW INFECTIONS
HIGH
MORTALITYMEDIA FOCUS
PHASE: IV - RECOVERY
ACTION: PROACTIVE OUTREACH
COVID-19 coverage in Western markets peaked with announced containment measures. While developments in China suggest positive outcomes elsewhere, the peaks in coverage don’t mark a ‘turning point’ for Western communicators (yet).
Only China is poised for proactive “Phase III/IV” activity. For the West, the rates of total infections, new infections and mortality are the most important indicators.
COVID-19 - A GUIDE TO PROFESSIONAL COMMUNICATORS: USA EDITION
STRATEGIC GUIDANCE & FINDINGS
ITALYCHINA
INFECTION RATE
NEW INFECTIONS
LOW
MORTALITYMEDIA FOCUS
GERMANY SPAIN FRANCE UK USA
COVID-19 SCORECARD
PHASE: III - CONTAINMENT
ACTION: START PHASE III
COMMUNICATIONS
PHASE: III - CONTAINMENT
ACTION: START PHASE III
COMMUNICATIONS
PHASE: III - CONTAINMENT
ACTION: START PHASE III
COMMUNICATIONS
PHASE: III - CONTAINMENT
ACTION: START PHASE III
COMMUNICATIONS
PHASE: II - PREVENTION
ACTION: PREPARE NOW FOR PHASE III TO START
PHASE: II - PREVENTION
ACTION: PREPARE NOW FOR PHASE III TO START
KEY
INFECTION-RATE
RATE OF CUMULATIVE CONFIRMED CASES OVER
LAST 3 WEEKS AS PERCENTAGE OF
INHABITANTS
HIGH ABOVE 0.15%
MODERATE<=0.15%>=0.1%
LOW <0.1%
NEW INFECTIONS
WEEKLY NEW CONFIRMED COVID-19 CASES
RISING
STABLE
DECLINING
MORTALITY
WEEKLY NEW CONFIRMED COVID-19 RELATED
DEATHS
RISING
STABLE
DECLINING
MEDIA FOCUS
ALL COVID-19 RELATED MEDIA COVERAGE
RISING
STABLE
DECLINING
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COVID-19 – A GUIDE TO PROFESSIONAL COMMUNICATORS: USA EDITION
STRATEGIC GUIDANCE
PHASES MEDIA & AUDIENCE CORPORATE COMMUNICATIONS MANAGEMENT COMMUNICATIONS PRODUCT COMMUNICATIONS
PHASE I: DETECTION NO CHANGES
PHASE IIPREPARATION & PREVENTION
• MEDIA AND READERS IN CRISIS-MODE
• MAJORITY OF TOPICS COVID-RELATED
• CORPORATE CITIZENSHIP TOPICS APPRECIATED BY READERS AND MEDIA
• REDUCE CLASSICAL CORPORATE TOPICS TO MINIMUM
• IMPORTANT: USE TIME TO CREATE NEW, DIGITAL COMMUNICATIONS FORMATS FOR PHASE III
MANAGEMENT PLATFORMS:
• LEADERSHIP
• TRANSPARENCY, REASSURANCE AND AFFIRMATION
• CORPORATE CITIZENSHIP
IMPORTANT:
• UNLESS DIRECTLY RELEVANT TO MITIGATION, “PROMOTIONAL” AND PRODUCT COVERAGE SHOULD BE MOVED TO PHASE III
• CHANNEL-LOAD PHASE III
• CREATE NEW, DIGITAL COMMS FORMATS FOR PHASE III
PHASE IIICONTAINMENT, MITIGATION & DAMAGE CONTROL
• INCREASING ALLOWANCE FOR NON-CORONA COVERAGE
• PEOPLE STILL IN QUARANTINE WITH TIME FOR NEWS CONSUMPTION
• BEGIN TO INTRODUCE A BROADER SET OF CORPORATE STAKEHOLDER TOPICS
• EMPLOYEES
• CUSTOMERS
• INVESTORS
• REGULATORS/LEGISLATORS
MANAGEMENT PLATFORMS:
• LEADERSHIP
• TRANSPARENCY, REASSURANCE AND AFFIRMATION
• CORPORATE CITIZENSHIP
• RUN NEW, DIGITAL FORMATS
• PROVIDE YOUR CUSTOMERS WITH ALTERNATIVE, NEW FORMATS
• PROMOTE DIGITAL SALES: CONTACTLESS BUSINESS WILL BE TRENDING
PHASE IVRECOVERY & REPAIR
• LESS TIME FOR NEWS CONSUMPTION
• BACK TO WORK
• “RESTART / REBOOT” TOPICS: START OF PRODUCTION, SALES, ETC.
• FOCUS ON THE POSITIVE OUTCOMES OF THE CRISIS
MANAGEMENT PLATFORMS:
• STRONGER OUT OF THE CRISIS
IMPORTANT: THERE IS NO BACK TO NORMAL FOR PRODUCT COMMUNICATIONS!
• BRAND EVENTS AND SPONSORSHIPS LIMITED FOR NEXT FEW MONTHS. DUE TO SOCIAL DISTANCING
• SMALLER INTERACTIONS WITH JOURNALISTS EMERGE: PRODUCT REVIEWS, TEST DRIVES, ETC.
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CISION GLOBAL MEDIA INSIGHTS
COVID-19 | WEEKLY UPDATE 5.5.2020
II. USA TRENDS AND STRATEGIC GUIDANCE
PAGE 10
COVID-19 | OVERVIEW
0K
100K
200K
300K
400K
500K
600K
0K
2,000K
4,000K
6,000K
8,000K
10,000K
12,000K
14,000K
1/1 1/8 1/15 1/22 1/29 2/5 2/12 2/19 2/26 3/4 3/11 3/18 3/25 4/1 4/8 4/15 4/22 4/29
Art
icle
Vo
lum
e
Co
vera
ge
Vo
lum
e
Volume
SocialShares
On Tuesday, Trump signed an executive order compelling meat processing facilities to stay open under the Defense Production Act, prompting safety concerns from meat plant workers. Major meat processors such as Tyson Foods were considering closing as many as 80% of their plants due to coronavirus spread among workers, and raised warnings about a pending meat shortage.
In health-related news, a New York Times analysis of newly-released data from the CDC showed that total deaths over a five week period in seven states heaviest hit by the virus were 50% higher than normal death rates, and higher than death rates reported by the virus. In the UK, doctors reported an unusual spike in a rare disease, Kawasaki disease, in children that may be related to coronavirus.
By the numbers
24.8 million articles
357 million social
shares
STAGE 1: Initial cases; quarantine of Wuhan announced
398K
COVERAGE VOLUME TRENDCoverage continued downward trend
STAGE 2: Accelerated spread inside China
STAGE 3: Death toll surpasses SARS;
Increasing international cases; Diamond
Princess quarantine
3/14: 11.8 million social shares
Volume-based analysis. Online News, Print, Blogs | English and Chinese Language | January 1, 2020 – May 2, 2020
The Daily Wire: Bill Gates Attacks U.S., Praises China: ‘China Did A Lot Of Things Right At The Beginning’
MOST SHARED ARTICLES PUBLISHED IN PAST WEEKLooming meat shortage drove social shares this week
STAGE 4: Global pandemic response826KBloomberg: Trump to Order U.S. Meat Plants to Stay Open Amid Pandemic
421KKTLA: O.C. District Attorney warns residents after release of 7 “high-risk” sex offenders during coronavirus pandemic
PAGE 11
COVID-1972%
Trump20%
Stock Market Performance
2%
US Democratic Candidate Coverage
2%
Sustainability & Climate
1%Syrian Conflict
1%NFL Draft
2%
71%
Kim Jong Un, 1% NFL
Draft, 2%
COVID-19 | MEDIA LANDSCAPE
Less than 3%
Nigeria, 1% Spain, 1% South Africa, 1% Singapore, 1% Other, <1%
COVERAGE DISTRIBUTION BY MARKET (English & Chinese language news)x
MEDIA LANDSCAPESpeculation around Kim Jong Un’s health drove a portion of the media agenda this week
COVID-19 coverage continued to lead the media agenda, maintaining a similar share of coverage as in past weeks. Speculations that North Korean leader Kim Jong Un might be dead following an alleged cardiovascular surgery made up 1% of coverage in the past week, though on Saturday May 2 a photograph in North Korean state media showed Kim attending a ribbon cutting ceremony at a fertilizer plant.
Geographic coverage distribution remained similar to previous weeks.
Outer circle: Jan 1 – May 2Inner circle: Apr 25 – May 2
Topics not mutually exclusive. Volume-based analysis. Online News, Print, Blogs | English and Chinese Language | January 1, 2020 – May 2, 2020
PAGE 12
COVID-19 | INDUSTRIES IN COVERAGE 2020YTD
Volume-based analysis. Online News, Print, Blogs | English and Chinese Language | January 1, 2020 – May 2nd, 2020*Includes companies such as Alphabet/Google, Facebook, and Twitter.
While Government/NGOs and Big Tech* continue to be the most mentioned industries in YTD coverage, their respective share of voice in weekly coverage saw a significant decline last week. Government/NGOs saw a 4% decline week on week, while Big Tech* decreased by 2%. The industries which saw a significant increase, >1%, in share were Retail (+1.4%+), Health & Pharmaceutical (+2.4%), and Manufacturing (+1.4%). The increase in these industries was observed the same week as states in the US began to “re-open.”
INDUSTRIES IN COVERAGE 2020YTDGovernment/NGOs and Big Tech* remain the clear leading industries in YTD coverage
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CISION GLOBAL MEDIA INSIGHTS
COVID-19 | WEEKLY UPDATE 5.5.2020
III: INDIVIDUAL COUNTRY TRENDS AND STRATEGIC GUIDANCEUSA, CHINA, ITALY, GERMANY, SPAIN, FRANCE AND UK
PAGE 14
NEW INFECTIONS & MORTALITY IN THE USA DECREASE COMPARED TO PREVIOUS WEEK.
MEDIA COVERAGE SLIGHTLY INCREASES LAST WEEK DUE TO ELON MUSK STATEMENT AND CHINA ACCUSATIONS. THE DOW JONES CONTINUES TO RECOVER
ADVICE: ACT SENSIBLY IN YOUR COMMUNICATIONS. BUT INDICATIONS SUGGEST PHASE III WILL BEGIN SOON. PREPARE NOW.
NEW COVID-19 INFECTIONS, MORTALITY, MEDIA COVERAGE & FINANCIAL TREND // USA
NEW INFECTIONS AND MORTALITY CONTINUE TO DECREASE IN THE USA
0%
5%
10%
15%
20%
25%
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LOCKDOWNSThe first US states begin school
closings & prepare for lockdowns.
!
COVID-19 SCORECARD
INFECTION RATE
NEW INFECTIONS
HIGH
MORTALITYMEDIA FOCUS
COVID-19 INFECT. RATE
MARKETS
USA
UNIVERSE
ALL COVID-19 NEW TRACKED INFECTIONS
ALL COVID-19 RELATED MEDIA COVERAGE
PERIOD
FROM: FEB 10TH, 2020
TO: MAY 4TH, 2020
DATA
TRACKED COVID-19 INFECTIONS (JOHNS
HOPKINS UNIVERSITY)
MEDIA VISIBILITY (GROSS REACH)
TRADITIONAL & SOCIAL
LEGEND
NEW COVID-19 INFECTIONS
NEW COVID-19 DEATHS
NEW COVID-19 MEDIA COVERAGE
US INDEX: DOW JONES INDUSTRIAL AVERAGE
(DJIA)
…IN RESPECTIVE WEEK
PROJECTION
COVID-19 INFECTIONS
COVID-19 DEATHS
COVID-19 MEDIA COVERAGE
US INDEX: DJIA
100% = TOTAL FOR SHOWN TIMEFRAME
0.18%
0.15%
0.11%
0.09%
0.05%
0.05%
<0.01%
US
UK
SPAIN
ITALY
FRANCE
GERMANY
CHINA
PHASE I
DETECTIONPHASE II
PREVENTIONPHASE III
CONTAINMENT?
PAGE 15
WATCH OUT: NEW INFECTION SLIGHTLY INCREASED LAST WEEK – MORTALITY IS EXPECTED TO SLIGHTLY INCREASE THIS WEEK AS WELL.
UK STOCK MARKET REACTED TO THE VIRUS 1-2 WEEKS EARLIER THAN UK MEDIA AND GOVERNMENT.
ADVICE: ACT SENSIBLY IN YOUR COMMUNICATIONS AND BEAR IN MIND, THAT MORTALITY MIGHT SLIGHTLY RISE THIS WEEK. BUT INDICATIONS SUGGEST PHASE III WILL BEGIN SOON. PREPARE NOW.
NEW COVID-19 INFECTIONS, MORTALITY, MEDIA COVERAGE & FINANCIAL TREND // UK
WATCH OUT: MORTALITY LIKELY TO INCREASE IN UK THIS WEEK
0%
5%
10%
15%
20%
25%
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COVID-19 SCORECARD
INFECTION RATE
NEW INFECTIONS
HIGH
MORTALITYMEDIA FOCUS
COVID-19 INFECT. RATE
MARKETS
UK
UNIVERSE
ALL COVID-19 NEW TRACKED INFECTIONS
ALL COVID-19 RELATED MEDIA COVERAGE
PERIOD
FROM: FEB 10TH, 2020
TO: MAY 4TH, 2020
DATA
TRACKED COVID-19 INFECTIONS (JOHNS
HOPKINS UNIVERSITY)
MEDIA VISIBILITY (GROSS REACH)
TRADITIONAL & SOCIAL
LEGEND
NEW COVID-19 INFECTIONS
NEW COVID-19 DEATHS
NEW COVID-19 MEDIA COVERAGE
UK INDEX: FTSE 100 (UKX)
…IN RESPECTIVE WEEK
PHASE I
DETECTIONPHASE II
PREVENTIONPHASE III
CONTAINMENT?
PROJECTION
COVID-19 INFECTIONS
COVID-19 DEATHS
COVID-19 MEDIA COVERAGE
UK INDEX: FTSE 100
100% = TOTAL FOR SHOWN TIMEFRAME
LATE LOCKDOWNThe British government ordered a lockdown on March 23,
limiting people to trips outside the home solely for grocery shopping, medical needs and traveling to work if working
from home is not an option.Social gatherings and meeting up in crowds have been
banned. One form of solitary exercise is permitted such as running or riding a bicycle. Police will be enforcing the
lockdown measures, but people are not required to bring papers with them when they go outside to justify their
reason for leaving the house.
!
US/EU HIT ON UK STOCK MARKET
0.18%
0.15%
0.11%
0.09%
0.05%
0.05%
<0.01%
US
UK
SPAIN
ITALY
FRANCE
GERMANY
CHINA
PAGE 16
UNCERTAINTY WHETHER LOCKDOWNS WORK AND HOW THE VIRUS SPREADS SPARK THE “TURNING POINT” ~ 3 WEEKS AFTER LOCKDOWN-ANNOUNCEMENT.
VIRUS-RELATED MEDIA COVERAGE IN CHINA RELAXES AS NEW INFECTIONS AND MORTALITY RATES SIGNIFICANTLY DECLINE.
ADVICE: PHASE IV COVERAGE HAS STARTED. LEARN FROM CHINA AS THEY ARE 7-8 WEEKS AHEAD.
NEW COVID-19 INFECTIONS, MORTALITY, MEDIA COVERAGE & FINANCIAL TREND // CHINA
LEARN FROM CHINESE COVID-19 COMMS: 7-8 WEEKS AHEAD OF THE WESTERN MARKETS
0%
5%
10%
15%
20%
25%
30%
35%
40%
CW26.1
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MARKETS
CHINA
UNIVERSE
ALL COVID-19 NEW TRACKED INFECTIONS
ALL COVID-19 RELATED MEDIA COVERAGE
PERIOD
FROM: FEB 10TH, 2020
TO: MAY 4TH, 2020
DATA
TRACKED COVID-19 INFECTIONS (JOHNS
HOPKINS UNIVERSITY)
MEDIA VISIBILITY (GROSS REACH)
TRADITIONAL & SOCIAL
LEGEND
NEW COVID-19 INFECTIONS
NEW COVID-19 DEATHS
NEW COVID-19 MEDIA COVERAGE
CHINESE INDEX: SHANGHAI COMPOSITE
INDEX (SHCOMP)
…IN RESPECTIVE WEEK
COVID-19 INFECTIONS
COVID-19 DEATHS
COVID-19 MEDIA COVERAGE
CHINESE INDEX: SHANGHAI COMPOSITE INDEX
100% = TOTAL FOR SHOWN TIMEFRAME
PHASE I
DETECTIONPHASE II
PREVENTIONPHASE III
CONTAINMENTPHASE IV
RECOVERY
PROJECTION
WUHAN LOCKDOWN
On 23 January 2020, the central government of China imposed a
surprised lockdown in Wuhan and other cities in Hubei in an
effort to quarantine the centreof an outbreak of coronavirus disease 2019 (COVID-19); this
action is commonly referred to as the "Wuhan lockdown"
!
TURNING POINT COVID-19 SCORECARD
INFECTION RATE
NEW INFECTIONS
LOW
MORTALITYMEDIA FOCUS
PAGE 17
ITALY: NEW INFECTIONS AND MORTALITY ARE BOTH FURTHER DECLINING.
MEDIA ARE FURTHER REDUCING FOCUS ON COVID-19 STORIES, ITALIAN ECONOMY IS SLOWLY RECOVERING.
ADVICE: ACT SENSIBLY IN YOUR COMMUNICATIONS. BUT INDICATIONS SUGGEST PHASE III HAS STARTED. ACT NOW.
NEW COVID-19 INFECTIONS, MORTALITY, MEDIA COVERAGE & FINANCIAL TREND // ITALY
ITALY WITH FURTHER DECLINING NEW INFECTIONS AND MORTALITY
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
20%
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COVID-19 INFECT. RATE
MARKETS
ITALY
UNIVERSE
ALL COVID-19 NEW TRACKED INFECTIONS
ALL COVID-19 RELATED MEDIA COVERAGE
PERIOD
FROM: FEB 10TH, 2020
TO: MAY 4TH, 2020
DATA
TRACKED COVID-19 INFECTIONS (JOHNS
HOPKINS UNIVERSITY)
MEDIA VISIBILITY (GROSS REACH)
TRADITIONAL & SOCIAL
LEGEND
NEW COVID-19 INFECTIONS
NEW COVID-19 DEATHS
NEW COVID-19 MEDIA COVERAGE
ITALIAN INDEX: FTSE MIB (I945)
…IN RESPECTIVE WEEK
0.18%
0.15%
0.11%
0.09%
0.05%
0.05%
<0.01%
US
UK
SPAIN
ITALY
FRANCE
GERMANY
CHINA
PROJECTION
COVID-19 INFECTIONS
COVID-19 DEATHS
COVID-19 MEDIA COVERAGE
ITALIAN INDEX: FTSE MIB
100% = TOTAL FOR SHOWN TIMEFRAME
PHASE I
DETECTIONPHASE II
PREVENTIONPHASE III
CONTAINMENT
LOCKDOWNItaly issued a nationwide lockdown on March 9, ordering its 60 million residents to stay at home. Schools, universities and all
non-essential businesses are closed — with supermarkets, banks, pharmacies and post offices allowed to remain open. Travel within
Italy has been banned except for health reasons or urgent matters.
!
COVID-19 SCORECARD
INFECTION RATE
NEW INFECTIONS
LOW
MORTALITYMEDIA FOCUS
ALL-TIME LOW TOGETHER WITH US/EU ECONOMY
LOCKDOWN HITS ITALIAN ECONOMY
PAGE 18
GERMANY: HAS ENTERED PHASE III AND IS CONTAINING THE VIRUS.
ADVICE: ACT SENSIBLY IN YOUR COMMUNICATIONS, BUT START-OFF WITH PHASE III, NON-COVID-19 RELATED TOPICS. ACT NOW.
NEW COVID-19 INFECTIONS, MORTALITY, MEDIA COVERAGE & FINANCIAL TREND // GERMANY
GERMANY HAS ENTERED THE CONTAINMENT-PHASE
0%
5%
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20%
25%
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COVID-19 SCORECARD
INFECTION RATE
NEW INFECTIONS
LOW
MORTALITYMEDIA FOCUS
COVID-19 INFECT. RATE
MARKETS
GERMANY
UNIVERSE
ALL COVID-19 NEW TRACKED INFECTIONS
ALL COVID-19 RELATED MEDIA COVERAGE
PERIOD
FROM: FEB 10TH, 2020
TO: MAY 4TH, 2020
DATA
TRACKED COVID-19 INFECTIONS (JOHNS
HOPKINS UNIVERSITY)
MEDIA VISIBILITY (GROSS REACH)
TRADITIONAL & SOCIAL
LEGEND
NEW COVID-19 INFECTIONS
NEW COVID-19 DEATHS
NEW COVID-19 MEDIA COVERAGE
GERMAN INDEX: DAX 30
…IN RESPECTIVE WEEK
PHASE I
DETECTIONPHASE II
PREVENTIONPHASE III
CONTAINMENT
PROJECTION
COVID-19 INFECTIONS
COVID-19 DEATHS
COVID-19 MEDIA COVERAGE
GERMAN INDEX: DAX
100% = TOTAL FOR SHOWN TIMEFRAME
SOCIAL DISTANCINGUnlike other European countries, Germany has so far
stopped short of ordering its over 80 million population to remain at home — instead opting for strict social distancing
measures which were issued on March 22.
!
0.18%
0.15%
0.11%
0.09%
0.05%
0.05%
<0.01%
US
UK
SPAIN
ITALY
FRANCE
GERMANY
CHINA
PAGE 19
NEW INFECTIONS AND MORTALITY FURTHER DECREASE.
MEDIA COVERAGE CONTINUES TO DECREASE AFTER ANNOUNCEMENT OF LOCKDOWN MEASURES, WHEREAS FRENCH ECONOMY STARTS TO SLOWLY RECOVER.
ADVICE: ACT SENSIBLY IN YOUR COMMUNICATIONS. BUT INDICATIONS SUGGEST PHASE III HAS BEGUN. ACT NOW.
NEW COVID-19 INFECTIONS, MORTALITY, MEDIA COVERAGE & FINANCIAL TREND // FRANCE
FRANCE IS RECOVERING AND ENTERS THE CONTAINMENT PHASE
0%
5%
10%
15%
20%
25%
30%
35%
CW710.2
CW817.2
CW924.2
CW102.3
CW119.3
CW1216.3
CW1323.3
CW1430.3
CW156.4
CW1613.4
CW1720.4
CW1827.4
CW194.5
CW2011.5
CW2118.5
CW2225.5
CW231.6
COVID-19 SCORECARD
INFECTION RATE
NEW INFECTIONS
LOW
MORTALITYMEDIA FOCUS
COVID-19 INFECT. RATE
MARKETS
FRANCE
UNIVERSE
ALL COVID-19 NEW TRACKED INFECTIONS
ALL COVID-19 RELATED MEDIA COVERAGE
PERIOD
FROM: FEB 10TH, 2020
TO: MAY 4TH, 2020
DATA
TRACKED COVID-19 INFECTIONS (JOHNS
HOPKINS UNIVERSITY)
MEDIA VISIBILITY (GROSS REACH)
TRADITIONAL & SOCIAL
LEGEND
NEW COVID-19 INFECTIONS
NEW COVID-19 DEATHS
NEW COVID-19 MEDIA COVERAGE
FRENCH INDEX: CAC 40 (PX1)
…IN RESPECTIVE WEEK
PROJECTION
COVID-19 INFECTIONS
COVID-19 DEATHS
COVID-19 MEDIA COVERAGE
FRENCH INDEX: CAC 40
100% = TOTAL FOR SHOWN TIMEFRAME
LOCKDOWNThe French government announced a strict nationwide
lockdown on March 17, banning all public gatherings and telling residents to stay inside except for grocery shopping
and other essential tasks.Along with closing all non-essential shops, open-air
markets have been ordered to shut. People in France are also required to fill out a form stating their reason for
leaving the house.
!
PHASE I
DETECTIONPHASE II
PREVENTIONPHASE III
CONTAINMENT
0.18%
0.15%
0.11%
0.09%
0.05%
0.05%
<0.01%
US
UK
SPAIN
ITALY
FRANCE
GERMANY
CHINA
PAGE 20
WATCH OUT: NEW INFECTION SLIGHTLY INCREASED LAST WEEK – MORTALITY IS EXPECTED TO SLIGHTLY INCREASE THIS WEEK AS WELL.
MEDIA ACCELERATING OPENNESS TO NEW TOPICS.
ADVICE: ACT SENSIBLY IN YOUR COMMUNICATIONS AND BEAR IN MIND, THAT MORTALITY MIGHT SLIGHTLY RISE THIS WEEK. BUT INDICATIONS SUGGEST PHASE III HAS BEGUN. ACT NOW.
NEW COVID-19 INFECTIONS, MORTALITY, MEDIA COVERAGE & FINANCIAL TREND // SPAIN
WATCH OUT: MORTALITY LIKELY TO INCREASE IN SPAIN THIS WEEK
0%
5%
10%
15%
20%
25%
CW710.2
CW817.2
CW924.2
CW102.3
CW119.3
CW1216.3
CW1323.3
CW1430.3
CW156.4
CW1613.4
CW1720.4
CW1827.4
CW194.5
CW2011.5
CW2118.5
CW2225.5
CW231.6
COVID-19 INFECT. RATE
MARKETS
SPAIN
UNIVERSE
ALL COVID-19 NEW TRACKED INFECTIONS
ALL COVID-19 RELATED MEDIA COVERAGE
PERIOD
FROM: FEB 10TH, 2020
TO: MAY 4TH, 2020
DATA
TRACKED COVID-19 INFECTIONS (JOHNS
HOPKINS UNIVERSITY)
MEDIA VISIBILITY (GROSS REACH)
TRADITIONAL & SOCIAL
LEGEND
NEW COVID-19 INFECTIONS
NEW COVID-19 DEATHS
NEW COVID-19 MEDIA COVERAGE
SPANISH INDEX: IBEX 35 (IBEX)
…IN RESPECTIVE WEEK
PROJECTION
COVID-19 INFECTIONS
COVID-19 DEATHS
COVID-19 MEDIA COVERAGE
SPANISH INDEX: IBEX 35
100% = TOTAL FOR SHOWN TIMEFRAME
PHASE I
DETECTIONPHASE II
PREVENTIONPHASE III
CONTAINMENT
STATE EMERGENCYThe Spanish government declared a state of emergency on
March 14, issuing a general confinement order for more than 46 million people.
!
COVID-19 SCORECARD
INFECTION RATE
NEW INFECTIONS
MODERATE
MORTALITYMEDIA FOCUS
0.18%
0.15%
0.11%
0.09%
0.05%
0.05%
<0.01%
US
UK
SPAIN
ITALY
FRANCE
GERMANY
CHINA
Contact: Mark Weiner
Chief Insights Officer
weiner@prime-research.com
203-414-8482
Author/US:
Karinne Smolenyak
Director: Healthcare Sector
Smolenyak@prime-research.com
Author/Int’l:
Bernd Hitzemann
Vice President
Hitzemann@prime-research.com
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