christine henderson - results marketing

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Home Sale Strategy

Realtor®

Better Homes and Gardens Real EstateBradfield Properties

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Understanding Your Expectations

What concerns do you have about working with a real estate agent?

What are your expectations of your real estate agent?

What would it take for you to refer me to your friends?

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Strategies

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#1. The Power of Branding

What do you think when you hear or see Better Homes and Gardens®? An American staple since 1924 Magazine circulation of 7.6 million Readership of nearly 40 million Trusted brand

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What’s in a name?

A recent NY Times survey indicated that 96% of respondents were likely or very likely to consider Better Homes and Gardens Real Estate when purchasing next home.

• 23 Subscription Magazines• 12 TV Stations• 300+ Books in Print

Reaching 1 in every 4 American homes.

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Changing the Business of Real Estate ThroughService, Innovation and Values

Our growth in the first two years since our brand launched in July of 2008 is a reflection of the value the brand provides:

More than 7000 agentsMore than 200 offices21 states

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What’s in a name?

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Better Homes and Gardens Real EstateBradfield Properties

What do you think when you hear or see Bradfield Properties? 30+ years of local real estate experience 8 billion in accumulated funded sales 90 licensed Realtors®

Full service agency with impressive staff & management team Community involvement

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Moving to another city?

We can help!Whether you are relocating, buying a second home, purchasing or selling a property, we can help. A Better Homes and Gardens Real Estate Bradfield Properties agent can connect you with a real estate professional anywhere worldwide. Through our affiliation with a global network of top real estate companies, we can find an experienced real estate agent to help you with all of your real estate needs anywhere within the United States.

Better Homes and Gardens Real Estate and Cartus Relocation celebrates service. We know that moving to a new home and starting a new job are two of the most stressful times of life, and many of our customers are experiencing both. Our job is to work together to help families overcome obstacles. Over the years, we have had the privilege of assisting hundreds of relocating families in their move to or from our fine city.

So, whether its finding the home of your dreams or effectively pricing and marketing your home for sale, put our team to work for you!

Better Homes and Gardens Real Estate Bradfield Properties is a Proud Member of the Cartus Broker Network - “The Leader in Global Relocation Services.”

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#2. Merchandising

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Elements of Merchandising

Curb Appeal

Make that first impression count! It is spring time in South Texas and everything is green.

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Elements of Merchandising

Interior ConditionLearn how to leverage the “Power of Color” in the video section of bhgrealestate.com to prepare your house to sell.

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Elements of Merchandising

StagingProper staging allows for the first impression to create an emotional connection when a buyer first crosses the threshold of your home.

Learn how to “Stage to Sell” by visiting the video section of bhgrealestate.com or visiting with your Realtor.

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Elements of Merchandising

AccessWhat potential buyers expect when requesting a showing.

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#3. Online Promotion – It’s Important!

Source: National Association of Realtors 2010 Home Buying and Home Selling Survey

- 9 out of 10 homebuyers used the Internet as a tool when searching for a home

- 37% of buyers found their home online- 85% of buyers who used the internet in their

home search, used an agent for their home purchase

- 61% of buyers found virtual tours “very useful”- 36% of home buyers first learned about the

home they purchased using the internet

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www.bhgrealestate.com

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www.bhgrealestate.com

Once a home search is conducted on bhgrealestate.com, buyers are seamlessly directed to bradfieldrealestate.com, providing all MLS listings available in the area…

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www.bhg.com

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www.bhg.com

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Circle Pix

Every one of our listings will have a • Virtual Tour

• Online Property Presentation Book

• YouTube Video

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Realtor.com

Every Better Homes and Gardens Real Estate Bradfield Properties listing is enhanced on Realtor.com

• Additional Photos - up to 36!• Virtual Tour Videos• Market Open Houses• Custom Descriptions• Phone number and email

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Additional Exposure for Your Property

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Additional Exposure for Your Property

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Digital Promotional Strategies

• Web Commercials• Virtual Tours• Property Slide Shows• eCards• eBrochures• eNewsletters

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#4. Offline Promotion

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#4 Offline Promotion – National Print Advertising

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#4 Offline Promotion – National Print Advertising

MARCH 2011

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#4. Offline Promotion - PinPoint

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#4. Offline Promotion – Print Property Marketing

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#4. Offline Promotion – Print Property Marketing

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#4. Offline Promotion – Yard Signs

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#5. Networking

Personal sphere of influence Professional agent network

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#6. Negotiation and Closing

Negotiate favorable terms and conditions Successful closing

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My Professional Experience

My Philosophy

My Credentials

My Background

My Awards

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Summary

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Let’s work on getting your home sold. Together.

Based on what we’ve discussed so far, would you feel comfortable listing your property with me?

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