chris saraceno - secrets of the best automotive sales consultants and where to find them

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“Secrets of The Best Automotive Sales

Consultants and Where To Find Them”

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1. They plan their day the night before in writing.

2. They show up for work early.

Successful Sales Consultantsin the Automotive Industry

do the Following…

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3. They spend a ½ hour to an hour on product and/or skill training.

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4. Keep in touch with customers and prospects.

5. They are proactive in assisting the customer’s entire family, or anyone living in the household.

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6. They hand out 3 to 5 business cards every day outside of the dealership.

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7. One or two days a week, they schedule themselvesin the Service Lane with the goal of greeting current customers and getting them to drive and evaluate newvehicles.

Example: Service Turn, AutoAlert, Dealer Wizard, Driving Loyalty

Note: There are many products in the market which help regulate your dealership database.

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8. The “best” sales consultants tell everybody aboutthe history of the company. They explain why theychose to work here.

9. They follow the Sales Process of the dealership where they work, and they don’t fight the process.

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10. They possess a strong sense of urgency in making the sale. They have a competitive nature, enthusiastic drive, positive attitude and passion.

11. They generally only associate with other high achievers when at work! They don’t associate with the sales people who are only selling 6 cars a month. Like top athletes and

millionaires, they associate with their peers.

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12. The “best” sales consultants meet with their manager

on a daily basis. They look to their manager and other top performers to critique them and give them advice for improving their techniques.

The “best” sales consultants always keep their managers involved.

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13. They have a alternate plan/vehicle to show customer.

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14. They work as if they own their own business and reinvest in that business.

• They invest 5% of their commission income in marketing themselves.

• They use social media tools to put their name before the public.

• They maximize technology tools at the dealership (CRM, on-line training etc).• They leverage the rating review sites whether its Google Ratings, Edmonds, Women’s Drivers, DealerRater etc. to build their personal brand.

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There is no simple answer how to become the “best” sales consultant in the automotive industry.

These are the consultants that becomeLeaders in sales in their dealerships and move forward

In their careers to become general managers, or Dealership owners. Ultimately, they enjoy the highest

Levels of financial success and achievement.

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Now we know what the Best SalesConsultants do on a Daily Basis to Excel!

Where do we find them?

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EVERYWHERE• CUSTOMERS

• FRIENDS

• RELATIVES

• RESTAURANTS

• SHOPPING MALLS

• JOB FAIRS

• Anyone with a Salesand Service

Aptitude

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To Build the Best Sales Teams You Need a Great Leader!

Aptitude: A natural tendency to do something well; potential or acquired capacity or ability.

The Best Sales Leaders look to recruit or hire people with:

A proven track record of success

Previous work experienceLife experience

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The Best Sales Leaders… Are prepared before the interview and focused

during the interview. Have specific structured legal interview questions. At Kelly Automotive Group, we use Hire The Winners

car sales simulator and their structured legal questions for our interview.

Share specifics of what it takes to excel in automotive sales. At Kelly Automotive Group, we review “The Secrets of the Best Automotive Sales Consultants.”

Share advancement opportunities and team member success stories.

Explain the mentoring/training program in place to set Sales Consultants up to succeed.

Share what you like best about working for your company.

Show you care about the applicants personal and professional growth.

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When Do the “Best” Sales

Leaders Stop Recruiting?

NEVER!

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The “best” sales leaders are fanatical about recruiting and hiring the best people.

Congratulations!!!!!!I noticed your great service today! We’re always

looking for top performers to join our team. Call me: Chris Saraceno at

(321) 960-6133 to discuss the opportunity in total confidence!

Flexible scheduling President’s Club for top performers Our average team member made $60,000.00 last

year! Health and life insurance Generous 401K Paid vacations Great initial and on-going training Promotions based on performance, not tenureYou’ll be surrounded by winners driven by a Vision to be

the best!

This is what we hand out at Kelly Automotive Group

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Sales Leaders use the Best Resources to Recruit and Hire

Career Builder, Facebook,Twitter,Craig’s List, LinkedIn

Dealership database, Posts in dealerships Use assessment tools Use the Car Sales Simulator Work with automotive recruiting companies

such as AutoMax, Hire The Winners, TK Worldwide

etc..

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“OR”

DO NOT GET STUCK IN THE TYRANNY OF THE

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If you would like a copy of any of the information provided

here today

Please contact Chris Saraceno:

321.960.6133 or cbskmc@aol.com

www.dealerelite.netwww.chrissaraceno.com