chapter fourteen: researching and developing support for public speeches

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Chapter Fourteen:Chapter Fourteen:Researching and Developing Support Researching and Developing Support

for Public Speechesfor Public Speeches

2

Ch14: Researching and Developing Support for Public Speeches

Copyright © 2006 Wadsworth

3

Ch14: Researching and Developing Support for Public Speeches

Copyright © 2006 Wadsworth

Conducting ResearchConducting Research

Library and Online Research The Internet

4

Ch14: Researching and Developing Support for Public Speeches

Copyright © 2006 Wadsworth

Conducting ResearchConducting Research

Library and Online Research The Internet

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Ch14: Researching and Developing Support for Public Speeches

Copyright © 2006 Wadsworth

Conducting ResearchConducting Research

Library and Online Research The Internet

Indexes of...Academic Journals

Government Documents

Background Information on Experts

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Ch14: Researching and Developing Support for Public Speeches

Copyright © 2006 Wadsworth

Conducting ResearchConducting Research

Library and Online Research The Internet

Indexes

Databases and Search Engines

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Ch14: Researching and Developing Support for Public Speeches

Copyright © 2006 Wadsworth

Conducting ResearchConducting Research

Library and Online Research The Internet

Indexes

Databases and Search Engines

Print Reference WorksReader’s Guide to

Periodical Literature

Newsweek

Ebony

Working Woman

American Demographics

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Ch14: Researching and Developing Support for Public Speeches

Copyright © 2006 Wadsworth

Conducting ResearchConducting Research

Library and Online Research The Internet

Indexes

Databases and Search Engines

Print Reference Works

Personal Knowledge

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Ch14: Researching and Developing Support for Public Speeches

Copyright © 2006 Wadsworth

Conducting ResearchConducting Research

Library and Online Research The Internet

Indexes

Databases and Search Engines

Print Reference Works

Personal Knowledge

Interviews

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Ch14: Researching and Developing Support for Public Speeches

Copyright © 2006 Wadsworth

Conducting ResearchConducting Research

Library and Online Research Surveys

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Ch14: Researching and Developing Support for Public Speeches

Copyright © 2006 Wadsworth

Using Evidence to Using Evidence to Support IdeasSupport Ideas

Material Used to Support Claims

Statistics

Limit Number of Statistics

Round Off Numbers

Select Timely Statistics

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Ch14: Researching and Developing Support for Public Speeches

Copyright © 2006 Wadsworth

Using Evidence to Using Evidence to Support IdeasSupport Ideas

Material Used to Support Claims

Statistics

ExamplesUndetailed Examples

Detailed Examples

Hypothetical Examples

Stories

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Ch14: Researching and Developing Support for Public Speeches

Copyright © 2006 Wadsworth

Using Evidence to Using Evidence to Support IdeasSupport Ideas

Material Used to Support Claims

Statistics

Examples

Comparisons

Quotations

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Ch14: Researching and Developing Support for Public Speeches

Copyright © 2006 Wadsworth

Using Evidence to Using Evidence to Support IdeasSupport Ideas

Material Used to Support Claims

Visual AidsChartsGraphsPhotographsTransparenciesComputer GraphicsPhysical Objects

Mic

roso

ft I

mag

e

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Ch14: Researching and Developing Support for Public Speeches

Copyright © 2006 Wadsworth

Guidelines for Visual AidsGuidelines for Visual Aids

Large and Clear Enough

Simple and Uncluttered

Visual Text No more than Six Lines

Phrases, Not Sentences

Simple Typeface

Color and Variation for EmphasisEffective Visual Aids

http://www.hawaii.edu/mauispeech/html/visual_aids.html

Effective Visual Aidshttp://www.hawaii.edu/mauispeech/html/visual_aids.html

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Ch14: Researching and Developing Support for Public Speeches

Copyright © 2006 Wadsworth

Guidelines for Visual AidsGuidelines for Visual Aids

Mechanical Guidelines

Reveal Only When Needed

Maintain Eye Contact with Audience

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Ch14: Researching and Developing Support for Public Speeches

Copyright © 2006 Wadsworth

Testing EvidenceTesting Evidence

Five Criteria Sufficiency - Is there enough?

Accuracy - Evidence Accurately Presented?

Relevance - Evidence Relates Directly

to Claim?

Timeliness - Evidence is Current?

Impartiality - Evidence Free of Bias?

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Ch14: Researching and Developing Support for Public Speeches

Copyright © 2006 Wadsworth

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