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Saving Grocery Shoppers Time and MoneyFulgent Technologies, Inc. Confidential and Proprietary
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The first price comparison site designed for real-world The first price comparison site designed for real-world Grocery Shoppers.Grocery Shoppers.
Presented By
Fulgent Technologies, IncMarch 7, 2000
Saving Grocery Shoppers Time and MoneyFulgent Technologies, Inc. Confidential and Proprietary
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• Guide to Sales &Savings.• Side by Side Price Comparisons.• Personalized Reporting.• E-Mail Notification.• Shopping List Function.• A user-friendly tool that reflects the realities of
grocery shopping.
Introducing
Saving Grocery Shoppers Time and MoneyFulgent Technologies, Inc. Confidential and Proprietary
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Executive Summary
• $20 Million Business in 2 Years
• Mass market appeal.
• Saving grocery shoppers time and money.
• Supporting real-world shopping habits.• Building on proven eGrocerTM technologies.
Saving Grocery Shoppers Time and MoneyFulgent Technologies, Inc. Confidential and Proprietary
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Fulgent Technologies, Inc.
• Developer and operator of eGrocerTM.
• Company founded in October 1997.• First online grocery store in January 1998.
Saving Grocery Shoppers Time and MoneyFulgent Technologies, Inc. Confidential and Proprietary
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eGrocer.com Experience
• Over 2 years of experience working with every major segment of the grocery industry:– Retailers/Ad Groups
– POS Vendors
– Distributors
– Manufacturers/Advertisers
• Extensive consumer interaction and history with online grocery shoppers.
Saving Grocery Shoppers Time and MoneyFulgent Technologies, Inc. Confidential and Proprietary
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Consumers Pursue Savings
• 83% of households plan shopping around savings.
• 27% of households always use coupons.• 13.3 million coupons per day.• Grocery store traffic driven by price-focused
advertising.
Saving Grocery Shoppers Time and MoneyFulgent Technologies, Inc. Confidential and Proprietary
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Web Users Pursue Savings
• Majority of online shoppers shop for price.*• 59% want e-mails of sale & specials info.**• 33% of Internet users use online coupons.***• Online specials/coupon sites are popular:
– 2 of “Top 15 Shopping Sites”***
– Second most popular site with women averaging 1 million unique users weekly.
*Forrester Research; **NPD Online Research, The Standard, 1/13/00; ***Media Metrix 11/99
Saving Grocery Shoppers Time and MoneyFulgent Technologies, Inc. Confidential and Proprietary
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Capitalizes on Web Trends
• Newest net adopters - highly price sensitive.• 83% of online shoppers comparison shop.
• “Shopping Bots Spreading Like Fruit Flies”.
The Industry Standard 11/99 • Portals’ adoption of shopping agents.
Saving Grocery Shoppers Time and MoneyFulgent Technologies, Inc. Confidential and Proprietary
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Groceries Are Important!
• Largest Recurring Expenditure. • 2.2 times per week.• 15 Cents of Each Hard-Earned Dollar• Priceline’s WebHouse Club Success
Saving Grocery Shoppers Time and MoneyFulgent Technologies, Inc. Confidential and Proprietary
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Fills A Market Need
• Comparative shopping currently focused on online retailers.
• $450 billion grocery industry being ignored.• Online grocery shopping needs not being
met:– Unfriendly user experience– Difficult to find items– Replenishment Nature Not Addressed
Saving Grocery Shoppers Time and MoneyFulgent Technologies, Inc. Confidential and Proprietary
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Uniquely Positioned For Success
• Experience with online grocery shoppers.• Technical expertise with grocery POS
systems and relationships with their vendors.• eGrocer database technology. • eGrocer data base of nearly 200K UPC codes
Saving Grocery Shoppers Time and MoneyFulgent Technologies, Inc. Confidential and Proprietary
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Makes Saving Easy
• Product Category Organization .
• Personalized Watch List.
• Quick Start feature.
• E-Mail Alerts.
• Highlights greatest dollar/percentage savings.
Saving Grocery Shoppers Time and MoneyFulgent Technologies, Inc. Confidential and Proprietary
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• Saves Money.– Locates best prices in user’s locale – Provides manufacturer’s promotions/coupons
• Saves Time.– Complete source of information– Easily accessible source of information– Easy to find particular item – Makes comparison shopping easy– Personalized to show only items of interest
Consumer Benefits
Saving Grocery Shoppers Time and MoneyFulgent Technologies, Inc. Confidential and Proprietary
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Retailer Benefits• Widens distribution of sales information.
• Promotes individual stores & their brands.
• Drives traffic to both store and store’s web site.
• Favorable to every retail segment:– Chains
– Independents
– Mass Merchants
– Drug Stores
– Virtual Stores
Saving Grocery Shoppers Time and MoneyFulgent Technologies, Inc. Confidential and Proprietary
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• Shifts price competition to store level.• Enhances promotional capabilities.
– Cross-selling of products– Increased information/advertorial– Interactive promotion
• Provides the online advertising vehicle that they are seeking.
Product Manufacturer Benefits
Saving Grocery Shoppers Time and MoneyFulgent Technologies, Inc. Confidential and Proprietary
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• Sticky.• Increases site loyalty.• Strengthens site’s appeal to female audience. • Differentiates from competition.• Complements “neighborhood” offerings.• Complements existing shopping offerings.• New source of advertising revenues.
Portal Benefits
Saving Grocery Shoppers Time and MoneyFulgent Technologies, Inc. Confidential and Proprietary
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• Product Manufacturers• Traditional Retailers• Online Retailers• Advertising• Direct Marketing.
Multiple Revenue Sources
Saving Grocery Shoppers Time and MoneyFulgent Technologies, Inc. Confidential and Proprietary
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• Targeted Advertising• Enhanced product presentation.• Category sponsorship.• Product cross-promotion.• E-Mail Sponsorship• Online coupons.
Manufacturer Revenues
Saving Grocery Shoppers Time and MoneyFulgent Technologies, Inc. Confidential and Proprietary
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• Featured store presentations.• Distribution of store coupons.• Unique store product or service ads.• Subscription fees for processing of data.• Sale of web hosting services.• Sale of online business solutions to retailers.
Retailer Revenues
Saving Grocery Shoppers Time and MoneyFulgent Technologies, Inc. Confidential and Proprietary
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• Listing Fees• Bounties and Commissions on Sales.
Online Retailer Revenues
Saving Grocery Shoppers Time and MoneyFulgent Technologies, Inc. Confidential and Proprietary
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Profitable Financial Model
• $4 - $6 Million Investment• Profitability in 2001• $20 Million Business in 2002
Saving Grocery Shoppers Time and MoneyFulgent Technologies, Inc. Confidential and Proprietary
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Data Management Functionality
Redeploys eGrocer Technology• Electronic extraction and transmission of retail data.
• Automated validation based on multiple criteria.– savings thresholds
– expiration policies
– minimum items per store
– complete information available within system
– maximum items per store
• Automated processing of data into eGrocer product category hierarchies.
Saving Grocery Shoppers Time and MoneyFulgent Technologies, Inc. Confidential and Proprietary
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• Display of price reduced items.
• Display customized to zip code based geography.
• Search and “Browse by Category” functions.
• Creation and Maintenance of user defined lists.
• E-Mail notification of lists.
• Intelligent ad serving based on:– product, product category, product family, search
result, and user characteristics.
• “UI family” characteristics support private labeling.
User Interface and FunctionalityRedeploys eGrocer Technology
Saving Grocery Shoppers Time and MoneyFulgent Technologies, Inc. Confidential and Proprietary
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Executive Summary
• $20 Million Business in 2 Years
• Mass market appeal.
• Saving grocery shoppers time and money.
• Supporting real-world shopping habits.• Building on proven eGrocerTM technologies.
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