cd resource design and production case study - association for physical education

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Coachwise Case Study:

afPE Coaches Working in the Curriculum CD-ROM

The JobWhen the Association forPhysical Education (afPE)wanted to provide a collectionof guidance for coachesworking in the curriculum andthose who employ them,Coachwise designed, editedand managed production ofthe CD resource A PracticalGuide to Coaches Working inthe Curriculum.

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afPEClient:

The SolutionCoachwise managed theproduction of a single CDbringing all the relevantdocuments from differentsources together in aconvenient, cost-effectivepackage. Our design teamcame up with a fresh look forthis one-off product. As well asbringing the different elementstogether with a single editorialstyle, our editor gave advice onthe legal requirements ofpermission to reproducecontent from third-partysources.

afPEClient:

The ResultsThe CD fulfilled the client’sbrief and has been keenlyendorsed within the sportsector. As a one-off, itbenefited from a new designthat demonstrated a twist onafPE’s usual packaging whilestrongly representing theirbrand identity.

afPEClient:

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The FeedbackThis is a critical resource forall coaches working inschools and for the schoolsthat employ them.

Sir Trevor Brooking,Director of Football

Development, The FA

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afPEClient:

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