catherine workshop ppt v5
Post on 15-Jul-2015
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Who’s Listening Now?
• Journalists – 31%• Government – 12%• Senior Services and Organizations – 25%• Other/Individual – 32%
General Protocol
News or Advocacy
Project Identified
Traditional News Release Issued to
Media
Position Paper or Article Posted to
Website
News Release Posted to Media
Room
Email Action Alert Issued
Through Mail Chimp
Tweet Sent With Links to Web Content/Video Posted on You
Tube
Traditional
Web
Social
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