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Approach Understand Deliver Invite

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HEADQUATERS LOCATED IN GERMANY

FOUNDED IN 1910 By AUGUST HORSH

HEADQUATERS LOCATED IN GERMANY

+ WHAT IS THE STORY BEHIND ITS 4-WHEELED LOGO?

Its merging with the following three Reputed Companies-

1.HORSH 2.DAMPF-KRAFT-WAGEN 3.WANDERERAnd together they formed a AUTO UNION.

WHAT DOES THE ABOVE TAGLINE SIGNIFY???

PROGRESS THROUGH TECHNOLOGY

AUDI CARS DIFFERENT MODELS

FACTORS DIFFERENTIATING AUDI FROM ITS COMPETITORS

ITS

REPOSITIONING

S

TRATEGY

AUDI’S SPORTINESS

WAS ANOTHER DIFFRENTIATING FACTOR

THE AUDI WAY

APPROACHUNDERSTANDDELIVER INVITE

AUDI FOLLOWS THE MODERN CUSTOMER-ORIENTED ORGANIZATION CHART

AND

THEIR

LIFETIME

VALUE

AUDI’S

INCREASE IN-

ADVERTISINGOne of AUDI’S Biggest strengthThe next slide shows us one of the latest Ad’s by AUDI

SUMMMARY• History of AUDI• Story Behind the 4-wheeled logo• Life Cycle• Meaning of Tagline• Audi Different Models• Factors Differentiating AUDI• Its Customers and lifetime Value• Advertisement

DISCLAIMERCreated by MAYANK DHIRASARIA,NIT SILCHAR during a marketing internship under Prof. Sameer Mathur,IIM Lucknow.