case study: beat the street

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CREATIVE NATION® | CASE STUDY : BEAT THE STREET

www.creative-nation.co.uk

www.creative-nation.co.uk

THE BRIEF: Beat the Street is a global walking competition for schools developed by Intelligent Health and funded by a major brand.

We were tasked with further developing the brand we created for the project in its first year.

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THE WORK: DISCOVERY WORKSHOP

We facilitated a 2-day workshop with client, to explore definition, articulation and visualisation of the brand. This included exploring the variety of audiences and how best to engage them.

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THE WORK: THE ASSETS

Out of the workshops, we created a Brand Manual for stakeholders, to guide the communication of the brand. This includes guidance regarding mission, purpose & core values, tone of voice, brand language & use of the brand identity.

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THE WORK: THE ASSETS

We developed a visual language for Beat the Street, to be used across print and online assets.

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THE WORK: REAL WORLD ASSETS

And assets for use on the street.

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THE WORK: THE WEBSITE

We provided art direction and design for the online portal (website).

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THE WORK: THE FILM

We created an animated explanatory film for use in presentations and online.

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www.creative-nation.co.uk