领胜case frameworks

LingSheng 领胜发展 www.LingShengCareer.com

Crack Case Interview

Framework of Case Analysis

1

LingSheng 领胜发展 www.LingShengCareer.com

在领胜• 我们努⼒力，细致，精⼼心，雕琢！!• 我们坚定，百炼，洞明，通达！!!LingSheng 领胜发展 是国内⾸首家关注⾼高端职业培训的教育培训⼯工作室。 !关注领胜发展，优化职业⽣生涯规划，提升⾯面试表现，增加成功机率，突破⾃自我局限，开启全新⼈人⽣生旅程!

2

Core Trainings

❖ ⾏行为⾯面试 Behavioral Question!

❖ 案例⾯面试 Case Question!

❖ ⽆无领导⼩小组讨论 Leaderless Group Discussion

LingSheng 领胜发展 www.LingShengCareer.com

3

Several Case Analysis Frameworks

❖ 4Ps!

❖ 5Cs!

❖ STP

LingSheng 领胜发展 www.LingShengCareer.com

4

4Ps

Product Price Place Promotion• Attributes !• Point of

differentiation vs. competition!

• Usage occasion!• Packaging!• Pack size and

value-adds

• Consumer price points!

• Customer/Distributor pricing!

• Profitability!• Premium vs.

value pricing!• Price points vs.

competition!

• Where are your products distributed? Goal attained?!

• On-shelf placement

• Advertising, consumer, and trade strategy!

• Promoted price points!

• Promotional time windows!

• Marketing vehicles: advertising, social media, magazines, trade, salesforce incentives, etc.!

• Coupons, rebates, flash sales, circulars, etc.!

LingSheng 领胜发展 www.LingShengCareer.com

5

5CsConsumer

LingSheng 领胜发展www.LingShengCareer.com

• Who are they? Demographics, psychographics, etc.!• Unmet need(s)!• Preferences, purchase behaviors!• Insights!

6

Customer• Distribution channels !• Shelf placement!• Needs!• Trends!

Competition• Who are they? How are they doing?!• Strengths and weaknesses?!• Expected reaction?!• Pricing, product features, distribution, capabilities!

Cost• Premium vs. value pricing!• Profitability!

Company• Core competencies!• Alignment with strategy!• Sufficient resources!

STP

Segmentation!process of identifying sets

of consumers

Targeting!selection of the specific

segment(s) whom you wish to reach!

Positioning!process of creating a

perception of your brand in the mind of consumers

relative to its competitors!

LingSheng 领胜发展www.LingShengCareer.com

7

与领胜⼀一起• 突破⾃自我的藩篱!

• 拥抱⽆无限的可能