carla hoekendijk

Game in the CityCIO-Net meeting

Carla Hoekendijk

what are games?

what are games?

… an interactive, goal-oriented activity, active agents to play against,

in which players (including active agents) can interfere with each other.

Chris Crawford

what are games?

games are motivational machines and adaptive contexts

enabling and stimulating real action and experiences

playing, being creative is taking risks

complex, playful interaction models

why games?• Games are form of play. That gives us intense and passionate involvement.• Games have rules. That gives us structure.• Games have goals. That gives us motivation.• Games are interactive. That gives us doing.• Games have outcomes and feedback. That gives us learning.• Games are adaptive. That gives us flow.• Games have win states. That gives us ego gratification.• Games have conflict/competition/challenge/opposition. That gives us

adrenaline.• Games have problem solving. That sparks our creativity.• Games have interaction. That gives us social groups.• Games have representation and story. That gives us emotion.

why games?

• active learning• experiential learning• problem-based learning• immediate feedback• learner-centered learning• problem-solving in complex systems• creative expression• social relationships• challenges to the player to prioritize among competing

objectives

applied games

serious games = applied games games designed for a primary purpose

other than pure entertainment.

advergames, learning games, games for health, games for change

the future of games 1. First impressions matter. You've got about 5 seconds to make a gamer

feel smart, and to leave her with a good or better impression than she expected.

2. Gamers better be able to win, and win fast, if you want him coming back for more.

3. Your landing page is crucial. Make sure your graphics are first rate and your interface is intuitive.

4. Badges, points, and avatars matter -- but not to the exclusion of that all important "fist-pumping moment" a gamer will show you when have a winner on your hands.

5. By a 3-1 ratio, games based on cooperation beat out games based on competition - which is "encouraging news," Gore said, about gaming and social connectivity.

gamification

the use of game play mechanics for non-game (consumer) applications,

products and other related servicesto solve problems and engage audiences

game mechanics

• appointment dynamic

• be at a certain time on a certain spot to do a specific action

appointment dynamic - reality

show up at a certain time at a certain place is a part of our daily routine

appointment dynamic - game

farmville –daily attention or not

appointment dynamic - positive

extra points when you take your medicine in time

game mechanics

• influence, status en success

• a players capacity to influence the behavior of others through social pressure

• possibility to upgrade status / reputation

influence / status dynamic - reality

the status of the card...

influence / status dynamic - reality

twitter – personal brand building

influence / status dynamic - reality

scarcity to increase the demand

influence / status dynamic - game

modern warfare, call of duty

influence / status dynamic - positive

motivation... it is a game with levels and scores...

game mechanics

• progress-dynamic, completion-dynamic

• measuring success by measuring progress or completion of a task

progress-dynamic – reality

there is a ‘progress bar’ despite that I am only 30% complete...

progress-dynamic - game

what is my score, how many levels to go...

progress-dynamic - positive

Check-in Find your Friends Unlock your CityFoursquare gives you & your friends new ways to explore your city.

Earn points & unlock badges for discovering new things.

game mechanics

• collaborative exploration

• a mechanic in which a group / community is activated to collaborate to fulfill a task or do an assignment

collaborative exploration - dynamic reality

digg –leaderboard – find the best story...google docs – write together

collaborative exploration - dynamic game

collaborative exploration – dynamic game

world of warcraft

collaborative exploration – dynamic positive

fold it – solve puzzles for science

some game mechanics• achievements / badges• appointments• behavioral momentum • progression, progress bars • status, leader boards• reward schedules, bonuses, points• virtual currency• achievements, trophy case• real-time feedback• gifting• challenges, quests• infinite gameplay• embedding mini games within other

activities

• lottery• ownership• quests• urgent optimism• levels • activity feeds• avatars• real time feedback• countdown• community collaboration• discovery

gamers invest time and energy

resulting in pleasureand….

questions or more stories?

carla.hoekendijk@xs4all.nl+ 31 6 24713911