carbon credits presentation

CARBON CREDITS

When a worthwhile cause becomes a fad

Flux Trends Analysis

GLOBAL WARMINGSuddenly there’s a lot of noise for the cause

…AND FOR GOOD REASON

Something strange is obviously going on

2007 - THE YEAR OF THE CAUSE

• The 20th century was all about industrialisation and technological advancement

• The 21st century will be all about minimizing its effects

CARBON CREDITINGA NEW CURRENCY

SO WHAT EXACTLY IS A CARBON CREDIT?

A BRAND NEW CORPORATE GAME

• New marketing opportunities.

• A new chain of supply and demand.

• New ways to pass the buck.

SELLING THE CONCEPT ONTO CONSUMERS

…as a new kind of shopping experience

BUT IS IT JUST A QUICK FIX?

How long will it take to

rebalance the situation?

…and can the damage be reversed?

…AND BOY IS THERE AN AWARENESS

•Al Gore and his inconvenient truth•Hollywood and politics fuse•Celebrities go green

THE TRICKLE DOWN EFFECT

…BUT WAIT THERE’S MORE

The worthwhile cause gets a sexy spin

…and a little distracted.

…AND THEN IT ALL GOES

A BIT PEAR SHAPED

• Confessing your eco sins

• Dying for the cause

• Using plastic to promote green

ISN’T “GREEN CONSUMERISM” A CONTRADICTION IN TERMS?

If you really want to help, try “Freeganism”

CAN WE REALLY MAKE A DIFFERENCE?

Isn’t recycling just a drop in the ocean?

WHO’S RESPONSIBILITY IS IT ANYWAY?

THE NAY SAYERS

• GEORGE BUSH

• THE EVOLUTIONISTS

…and then there’s the problem with the cows

GOING GREEN IS NOT NEW

• Prince Charles• Katherine

Hammnet• Al Gore

NEW INFORMATION…OR JUST BETTER PACKAGING?

Thenandnow

A FORK IN THE ROAD Humanity in a mid-life crisis

The dharmas vs

the dramas

LET’S NOT LOSE SIGHT OF WHAT THE CAUSE IS REALLY ALL ABOUT

CARBON CREDITS WHEN A WORTHWHILE CAUSE BECOMES A

FAD

A FLUX TRENDS OBSERVATION.