canadian field print initiative: responding to market ... · what is the cfpi? •funding from...

Canadian Field Print Initiative: responding to market demands for sustainability

DENIS TRÉMORIN, MSC, PAG

DIRECTOR OF SUSTAINABILITY

PULSE CANADA

Canadian Pulse Industry

Grower associations: Alberta

Saskatchewan

Manitoba

Ontario Processors &

Exporters

Pulse Canada Activities

Increase Efficiency

Transportation Market Access

Add Value

Health Nutrition Sustainability

Why an interest in Sustainable Agriculture?

Sustainability Market Requirements

Outcome-based (quantitative) • Demonstrate progress over time • Inputs – Outputs • Metrics

Practice-based (qualitative) • Compliance platform • Verification – Company specific • Certification – ISCC

Who is the Canadian Field Print Initiative?

What does the CFPI do?

• Develops tools/methodologies to measure sustainability

• Provides outcomes-based evidence of sustainability performance

• Canadian methodologies and datasets

• These metrics are:

• market-driven • science-based • outcomes-focused

• non-proprietary • collaborative • simple

What is the CFPI?

• Funding from Agriculture and Agri-Food Canada, industry funding from six partners

• Funding for project runs until April 2018 • Pulse Canada: Project Manager

• Three Activities – Canadian Field Print Calculator - Serecon – Sustainability Indicator Development - Serecon – Fertilizer Management Survey – Stratus

Research

Fertilizer Management Survey

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several similar charts.

Phosphorus Management – Peas, Rate

65% of SK pea acres did not receive phosphorus • 41% in AB

Sample size: 220 farmers in SK • Gradual draw down of soil phosphorus • Phosphorus is a major driver of root development, healthy

roots

Phosphorus Management – Soybeans, Rate

Not much better with soybeans 43% of western soybean acres did not receive phosphorus

Sustainability Indicator Report

Sustainability Indicator Report

What is the Canadian Field Print Calculator?

Sustainability Indicators

New Indicators being developed: • Biodiversity (based on habitat potential) • Water quality

Calculator integration – March 31st

Individual producers

Calculator – Data

Platform

Crops, Geography, Pilot Projects

Workshop Purpose: Peer Group Benchmarking

+13%

Manitoba: Correlation between Nitrogen & Yield

Melfort - Correlation between Nitrogen & Yield

Why would you want to participate?

• You don’t have to participate… voluntary, market-driven approach

• Expect a value proposition back when participating

• Supply chain participation: different views bring different solutions

– Common goals: efficiency, profitability

– General Mills example: How do we make oats an attractive crop to grow? Yield and quality, agronomics, breeding

• ‘Sustainability’ is being tied to a broader program which is attractive to growers

Pulse Canada’s shift in approach: Focus on Food

• Reformulation with 20% Pea Flour

• Carbon footprint • HRS wheat: 492 g CO2/kg • Peas: 271 g CO2/kg • 9% reduction in C

footprint • 23% reduction when

considering rotational benefits to wheat

Questions?