cacis acorn
Post on 16-Jan-2017
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CACI’s ACORN SystemDemographic: Rising Prosperity types
CACI’s ACORN SystemDemographic: Rising Prosperity types
CACI’s ACORN SystemDemographic: Rising Prosperity types
CACI’s ACORN SystemDemographic: Rising Prosperity types
City Sophisticates.
• Yuppies
• City boys
• Monied
• Educated
• Privileged
• Young
• Single/Unmarried Couples
• No childs
• Materialistic
• Financially aware
Career Climbers.
• Young couples
• Children
• Urban
• Expensive flats
• Educated
• White-collar occupation
• More than likely have savings
• Research purchases
• Not necessarily disposable income(due to student debt/mortgages)
• Frequent internet users ;)
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