by yun ting chou carolina pereira jessica gonzales

By Yun Ting ChouCarolina PereiraJessica Gonzales

VESL ISpeaking CNorma Barreto

Outline• Introduction• Founder and President• History• Products and Services• Why Successful?• How Does it Market its Products?• Being a Costumer• Giving Back and Social Responsibility • Facts and News• Reference

Introduction• Headquarters: Cincinnati• Flagship in NYC

Cincinnati

Macy's headquarters Macy's flagship in Herald Squares, NYC

Rowland Hussey Macy(1822-1877)• Born in Massachusetts• Red star logo• R.H Macy Dry Goods in NYC• Expansion• Straus brothers

Isidor StrausIsidor StrausNathan StrausNathan Straus

Terry J. Lundgren• CEO, Chairman of the Board, President, and

Director• Born in Southern California• Federated Department Stores + Macy

Department Stores

History• Founded: New York in

1858• Named before as

Federated Department Store

• To 1979 sales increasing to $4.8 billion.

• 4.5 million Facebook friends.

Products and Services

PRODUCTSPRODUCTS

•Clothing•Footwear•Accessories•Bedding

SERVICESSERVICES

•Order traking•Shipping and delivery•Personal shoppers•Custom shop at home services

Successful• Innovator• Private brand• Exclusivity• Value

How does it market its products?• Fashion shows• Events• Flyers• TV Commercials• Coupons

Being a costumer• Good products• Good offers• At the store or by

internet

Giving Back and Social Responsibility • Macy’s Path to Peace• Macy’s Heart of Haiti• GoodWeave™ Rugs 

Giving Back and Social Responsibility

Facts and News

NEW STORES PLANNEDNEW STORES PLANNED

•SoHo in New York City and Santa Monica, CA. •It will open a new store in Glendale, CA, in fall 2013.•A new replacement store in Palo Alto, CA, in spring 2014.

Employees in CaliforniaEmployees in California

•29,800 employees

Reference• Wikipedia• www.macysinc.com/about-us/• www.macysinc.com/Assets/img/

THANK YOU!THANK YOU!