by: carolina murillo tyreke brathwaite betty fermin nga ting tsoi yang yang jin
Post on 14-Jan-2016
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By: Carolina Murillo
Tyreke Brathwaite
Betty Fermin
Nga Ting Tsoi
Yang Yang Jin
Le
Millions
HISTORY & origin
• Mille-Feuille is a specific type of French dessert which is also referred to as Napolitain
• It's a derivative of the term “Napolitain” which refers to the Italian region of Naples, where elaborate layered desserts were customary
• It does not, refer to the
Emperor Napoleon I, as is often presumed.
Le MillionsT
raditionally, a Mille-Feuille is made
up of three layers of puff pastry,
alternating with two layers of pastry
cream, but sometimes whipped
cream, chocolate or jam are
substituted.
T
he top is glazed with icing or fondant
in alternating white (icing) and brown
(chocolate) stripes, and combed or
covered in powdered sugar
Le Millions derives from the original name Mille-Feuille meaning
a cake of a thousand sheets. The countless thin crispy sheets are
stacked on top of each other like stacks of cash.
The idea of money drives our brand and its name because it
signifies luxury. Americans love luxury and love money. However,
in our campaign it is a luxurious and high quality product that
every American can afford.
The new brand name allows us to keep a historical/traditional
value while making it easy for our customers to pronounce,
remember, and recognize.
Behind the Brand name: $$ Le Millions $$
Three L’s of Le MillionsThe advertising/marketing strategy is to concentrate on
three key elements that bond our product and campaign
together:
LOVE
LUXURY
LOCATION (Anywhere/Anytime)
+ +
“A taste of luxury in every bite,
Anywhere, Anytime.”
“A luxury every American can Enjoy”
Reasons for Success in U.S
A
ffordable
D
esirable
I
ndividually Sized/Packaged
A
ccessible (Web Orders)
H
uge Market • A survey of some 1,500 U.S. consumers did not find a single person who regularly
skipped dessert. That kind of appetite is driving a $23 billion domestic industry of bakeries, chocolatiers, ice cream makers and countless other small businesses.
NBCNews.com
U.s. Geographical Launch
Our US Launch plan is to concentrate on 5 big cities first
and then expand
1.New York-New York City
2.California-San Francisco/ Los Angeles
3.Chicago-Illinois
4.Florida-Orlando/Miami
5.Texas-Dallas/Austin
Estimated Population: 135,000,000
Sales By Year Forecast
First year increases 10% Second year 15% Third year 13%Forth year 13%Five year 14%
Success Based on Sales
Based on the rough budget of annual sales and the estimated
increase of annual sales from year 1 to year 5, our net income
is positive which refers to a promising outlook for the success
of our product. In the operating process, we try to maximize
profits and minimize the variable costs
GOAL• Achieve brand awareness though print ( newspaper/magazine) as well
as through online advertising
Brand Logo
Product Packaging
Media
T
V Commercial• Run in our
launch cities
W
eb• Personal Website
Social Media• Facebook• Twitter• Tumblr• Instagram
Print Ads MagazineNewspaperFlyers
Web
O
ur product can be ordered online via our website where we offer a
variety of services. You can order, choose which flavor pastry and where
you would like it delivered.
T
he online site connects all our social media sites so customers can write
reviews and share them throughout the web
W
hen customers subscribe to our list serve, every time they invite a
friend to try our pastry through one of our social media sites they
receive a coupon on their next purchase.
Le Millions Home/About Us/Contact Us
Welcome to our website!A taste of luxury with every
bite anywhere, anytimeOrder Here Deliv
ery
Our Raving
Reviews!
CommercialT
he concept is that people fall in love with
big cities for it’s inspiration, it’s luxuries,
and it’s attractions. Similarly, everyone in
America will fall in love with Le Millions
for its fluffy layers, creamy filling, and
affordable price. It’s the pastry of America
and available for everyone to enjoy.
T
he second is simply just about the pure
and sweet happiness in every single bite
of Le Millions.
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