business journalism professors 2014: tactical teaching - using multimedia by mark tatge

Tactical Teaching

§  By Mark Tatge DePauw University mark@tatge.net

Using multimedia to tackle complex topics, teach analytical skills and improve learning outcomes.

Photo: DePauw University ©Deadline Reporter LLC

Today’s agenda

§  Challenges of teaching business. §  Understanding your audience. §  Why Millennials are different. §  Establishing learning objectives. §  Tailoring content to meet goals. §  Employing multimedia. §  Conclusions.

Photo: Mark Tatge ©Deadline Reporter LLC

Professional Background 30 years experience

Photo: DePauw University, Depauw.edu

Media & business pundit

Appear as guest on CNN, MSBNC, FOX, PBS, NPR, ABC. Frequently quoted on media, economy and business.

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Author

“A gem of a teaching text.” - Pacific Coast Business Times Publisher Henry Dubroff.

http://tinyurl.com/cu7cnoh

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Teaching Experience

§ Seven years university-level teaching. § Created business / economics writing program at Ohio University producing 60 graduates.

§  Hold endowed chair at DePauw University – Eugene S. Pulliam Distinguished Professorship of Journalism.

§  Developing multimedia storytelling curriculum. §  Building digital Web platform for student media.

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Job Market Skills Adapt your teaching to meet the demands of the market

Why business journalism ?

§  Growing area of media. §  Technical skills in demand. §  Basic curiosity among students. §  Changing economic landscape.

Ohio University, Photo by Mark Tatge ©Deadline Reporter LLC

Transferrable Skills

§ Skills students learn in business journalism – in demand, but not necessarily as traditional journalists.

Court Street, Ohio University, Photo by Mark Tatge ©Deadline Reporter LLC

What is in demand?

§ Workers who can: § Quickly process information, §  Make sense of information, §  Package and deliver it to a specialized audience.

Ohio University, Photo by Mark Tatge ©Deadline Reporter LLC

Media Job Market Recovers

Source: BLS

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Covers people who collect and analyze facts about newsworthy events by interview, investigation, or observation. Report and write stories for newspaper, news magazine, radio, or television. —Analyze, interpret, and broadcast news received from various sources

Employment Outlook

Media jobs 2010-20

§ Digital, multimedia and specialty content production and will grow in importance.

Source: Bureau of Labor Statistics ,

Biggest growth: Web & digital

Current unemployment rate: 3.8%

Biggest demand will continue to be in content creation focused around digital delivery.

Source: BLS ©Deadline Reporter LLC

Journalism skills valued

Source: Michael Mandel blog

The definition of “journalist” is changing. The skill set is still in demand by non-news employers.

Understanding your audience ©Deadline Reporter LLC

The Millennials

Born after 1982: §  Optimists §  Team players §  Trusting, accepting of authority §  Rule followers §  Love structure §  Forward looking

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Heavy Media Consumers

§  94% have cell phones. §  56% generate own entertainment. §  58% create personal content online. §  75% use social networking sites. §  64% text while driving a car.

Sources: Pew Research Center, “Millennials Rising, The Next Generation,” Harrison Group survey (2007)

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My Cell is My Best Friend

Source: Pew, PBS

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Prefer text, avoid email

Source: Pew

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Don’t like to talk on the phone

Embrace social media

§  Source: Pew

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Millennials love the spotlight

§ Millennial generation consider money, image and fame more important than values like self-acceptance. §  Love the spotlight § Advice: Share it

Source: Journal of Personality and Social Psychology.

DePauw University, Multimedia Storytelling C291, Photo by Mark Tatge ©Deadline Reporter LLC

Content Challenges

§ Business is complicated. §  Most students intimidated by the topic. §  Liberal arts - Math phobia. §  Millennials: short attention span, strong desire to participate.

DePauw University, Multimedia Storytelling C291, Photo by Mark Tatge ©Deadline Reporter LLC

Establish objectives

§ What do I want them to learn? § What is the best way to teach? § Lecture? § Discussion? § Group projects? § Field work and presentations?

DePauw University, Multimedia Storytelling C291, Photo by Mark Tatge ©Deadline Reporter LLC

Why multimedia works

§  Explain complex topics. §  Reinforce key points. §  Provide transitions. §  Spark debate. §  Empowers learners.

Photo by Mark Tatge ©Deadline Reporter LLC

Multimedia improves learning

Using multiple channels can increase the effectiveness of learning outcomes provided the brain can process the information.

Multimedia in action

Ohio University graduate Jessica Beinecke uses multi-channel learning at Voice of America . https://www.youtube.com/watch?v=QPAEPDzfL7g

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Organizing Your Class ©Deadline Reporter LLC Instructor Larry Abed, DePauw University, Multimedia 291

Class period breakdown

§  Cable news, WSj.com – discussion. §  Blogs / discussion boards. §  Blackboard / Moodle – resources. §  TV Clips, movies – reinforce concepts. §  Presentations – discussion.

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Typical class §  20 minutes lecture. §  1-2 Video clips . §  Summary. §  Break. §  Class discussion. §  10 minute lecture. §  Recap. §  Presentations / Group projects. §  Walk off video.

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Always discuss daily news

TV - Breaking news

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Use Skype & Webcams

§  Have guests visit via Skype or FaceTime

http://www.youtube.com/watch?v=Y4p9Afqh_8M

Source: Forbes

Use Social Media to Connect

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Setting up a Facebook Group

http://www.facebook.com/about/groups/

Post topical readings

www.bizreporting.com ©Deadline Reporter LLC

Have Students Write a Blog

§  http://elyssadiraffaele.blogspot.com/ ©Deadline Reporter LLC

Homework §  Assign homework on class blogs. §  Post “news” to Tumblr, Google + or Twitter.

§  Require students to follow one another. §  Assign topical blogs.

§ Stocks, economic indicators, newsmakers. §  Assign beats.

§ Have students post items to Twitter.

Strouds Run State Park, Athens, Ohio, Photo: Mark Tatge ©Deadline Reporter LLC

Using Video in Class

©Deadline Reporter LLC Source: 20th Century Fox, 1987

The ice breaker

http://www.youtube.com/watch?v=D2QlitH4nYY

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Use video as a changeup §  Lecture for 15-20 minutes. §  Follow up with a video. §  Videos change the pace. § Offer new insights. § Prompt discussion.

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The changeup

§ Never underestimate the power of humor http://youtu.be/F1GUoQpkr0s ©Deadline Reporter LLC

Explaining complex topics

§ http://www.youtube.com/watch?v=wkygXc9IM5U

Empower students – field work

§  Video Reporting Assignments ©Deadline Reporter LLC

Multimedia Tools & Resources

Manage Your Course Online

Offer online tutorials

www.aplia.com ©Deadline Reporter LLC

Offer a Math Refresher

http://www.emathematics.net/ ©Deadline Reporter LLC

Use WSJ’s Test Bank

§ WSJ offers weekly quiz you can use in your class.

Store & Organize Your Class Videos

Put Class Videos Online

§  How to: http://support.google.com/youtube/bin/answer.py?hl=en&answer=94507

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Vimeo: student videos

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Build a class website

§ Use website to showcase student work and class assignments

Track a stock

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Predict the economy

§ Offer awards prizes and points.

Source: Business Insider, U.S. Department of Labor ©Deadline Reporter LLC

How to search for videos Many different search engines: www.youtube.com www.20search.com/video.php www.archive.org/details/movies www.hulu.com www.truveo.com/ www.bing.com/videos/browse www.video.filestube.com/ www.dogpile.com/ www.blinkx.com/ www.video.search.yahoo.com/ www.dailymotion.com

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Video Archives

Build your Digital Skills

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Use Morningstar - king of mutual funds

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Scour AAII – educational materials

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Yahoo Finance: Free stock data

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StockCharts.com: great graphics

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Learn to download & save videos

Comes bundled with several add-ons. Make sure you uncheck the boxes before installing. he Web.

http://download.cnet.com/YTD-Video-Downloader/3000-2071_4-10647340.html

Network with biz professors

http://tinyurl.com/azrct4p

Finally: Have fun !

http://www.youtube.com/watch?v=upvtJohMKV4

Acknowledgements

§  DePauw University, www. Depauw.edu §  Deadline Reporter, LLC §  Bureau of Labor Statistics §  Pew Research Center §  Reynolds Center for Business Journalism

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The End

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