bulldog capabilities 2014 fnl

2015 Capabilities Presentation

Why Bulldog?

Experience• Over 20 Years of Marketing AND Retail Sales

No Junior Staff• Senior Level Staff on Your Account All the Time

Lean Organization• Efficient Use of Resources Maximizes Your Budget

Meet Our Core Team

John Cullen – Owner/Principal● 15 Years Marketing & Retail

Sales Experience

● Successfully Marketed and Sold Numerous Products into National Retail Including Accounts Such As Walmart and Petsmart

● Founded Bulldog in 2009 to Fill the Need for a Lean and Efficient Advertising, Promotions & Sales Agency

Nancy Tyrrell – EVP, Business Development● 13 Years Marketing & Sales

Experience

● Client Service and Copywriting Professional

● Served as Head of Investor Relations for a Multi-Billion Dollar firm

Gary DeFeo – EVP, Sales & Marketing● 30 Years Consumer Products

Sales & Marketing Experience

● Has Successfully Sold Products to Every Major US Retailer Including Best Buy, Sears and Walmart

● Led Mobile Division of JVC

John Clapps – Creative Director● Advertising creative expert across

all media

● Specialties: Design, Corporate Identity, Logo Creation, Flash Animation

● Served as creative director for several leading organizations like Time Magazine, Combe, McCann Erickson

Bob Deppisch – Promotions● 30 Years of CPG &

Foodservice Retail Promotions

● Has Developed Sales Driving Promos for Fortune 500 companies

● Extensive Experience with Hill’s, Borden, McDonald’s &Tree Top to name a few

Kerry Sutherland – Public Relations

● PR & Social Media Expert

● Has Led Dozens of PR & Social Media Campaigns

● Has Strong Relationships with BOTH Consumer & Trade Media across several product categories

What We Do

SalesSell your productinto major retailers through our extensive sales network.

MarketingMarket your product

so that key retail buyers AND consumers get to know [AND PURCHASE] your brand.

How We Do It

We use our expertise in MARKETING & our

relationships in SALES to help you get where

you want to go faster – saving you time!

How We Save You Money

Our lean organization means you

only pay for the SERVICES and

PEOPLE YOU NEED! We use a

network of industry leading, award

winning talent to achieve your

objectives.

MarketingWe create ads that get you awareness AND sell product

➢ Strategy➢ Advertising➢ Brand Names➢ Logos➢ Packaging➢ Websites➢ More!

SalesGet retail buyer appointments

➢ National Rep Networks

➢ Sales Materials

➢ Sales Presentations

PRGet your brandmentioned in major trade & consumermedia

➢ Press Events➢ Media Tours➢ Press Room

Management➢ Social Media

Management

PromotionsGive your retail sales a boost by adding a consumer incentive

✓Bulldog is a one-stop Marketing & Sales Agency!

Services Offered

General Management

We Can Run [or create] Your Company

At Bulldog we have expertise beyond marketing &

sales. We can bring relationships to your business

across all disciplines including management, logistics,

off-shore sourcing, manufacturing & more.

✓Minimize Your Risk by Keeping Your Overhead Low!

In the News

A Few of Our Case Studies

General Management

Handling EVERY aspect of marketing, PR, sales & product development for a new dog treat company. Concept to launch in 7 months.

Massive Sell-In

Developed a compelling ‘Win a Trip’ Contest for a leading small animal bedding brand to increase sales with distributors. Promotion executed on pre-packed shipper displays with a header card & tear pad.

Explosive Sales

Achieved the first end cap in company history at Petsmart and double digit category growth by developing a compelling consumer promotion.

Powerful Partnership

Tied in with Disney to create a promotion that drove new distribution gains and beat the national brand in sales.

Premium Giveaway

Created a premium promotion giving away an Italian Classics CD that tied in with cheese and Italian cooking. Led to distribution gains and highest sales in the history of the brand.

Unique Offers

First of its kind national promotion for blank media. Increased sales over 25% during the promotional period. High perceived offer value.

Brand Building

Targeted promotion to build brand loyalty among 18-24 year old male consumers. Contributed to strongest sales year ever for JVC mobile electronics.

Your Objectives

Let Bulldog take you where you want to go today!

YOUR BRAND HERE

Some of Our Other Brand Experience

Our Pet Industry Commercial

Contact Us

Phone: 855-456-4738Email: info@bulldogms.comWeb: www.bulldogms.com

✓THANK YOU!