building your brand (02.02.2015)

The JourneyDENA WILSON02/16/2014

Things to think about:

- Company Size

- Type of Company (For-Profit or Non-Profit)

- Company Style (Traditional or Entrepreneurial)

A road that can take you to your next destination

A road that can take you to your next destination

With personal branding, you are:

Not only thinking about your assets, you are thinking about what you want to be known for.

Personal Branding Examples - Careerealism

Why Brand is important

• 86% of recruiters say a good online reputation would increase the chances of hiring a candidate - PC Recruiter

• 75% of HR professionals search for candidates online– ExecuNet Survey

Creating Your Brand

A personal brand should:

- Tell who you are

- Describe how you can make an impact or difference

- Set you apart from the competition

Personal Branding Statements

BETTER

“No-limits marketing.,” leverage and innovates nature, traditional marketing and online social marketing, no limits to creative marketing solutions, “practiced hand’ that creates solutions by adjusting solutions to each company’s mission, product, strategy and industry.

TRADITIONAL

Marketing Person with 30+ years in a variety of industries and company sizes

Personal Branding Statements

BETTER

Master organizer with an eye for detail, meticulously create and execute special events. “You name it, and I will plan it with confidence and enthusiasm.”

TRADITIONAL

Event Planner, Program Coordinator, Project Manager

Sample Brand Statements

Using my holistic insight and innovative Total Performance Scorecard principles, I promise to help my customers to realize their financial dreams. Financial Consultant

I'm passionate about culture and its impact on people and organizations. I'm a culture evangelist and love helping companies and leaders understand how the right culture can build loyalty with past and present employees. Dena Wilson

I’m a human resource and social media pro who has a passion for helping people put great ideas into action.Chris Ferdinandi

A citizen of the world and a natural networker. I connect with senior leaders in all areas of the company (sales, marketing, R&D) and throughout all regions to deliver truly global marketing compaigns. I do this through constant collaboration and valuing of different ideas, and insights - Marketing Consultant

Activity – Creating Your BrandAnswer these questions:

“I know I am in my element when _________.”

“People recognize my expertise in _________.”

“People comment on my ability to ___________.”

dummies.com-personal branding for dummies

A road that can take you to your next destination

Building Your Network

Networking is nothing more than building relationships.

Two Categories:

1.Individuals who work for companies you are interested in

2. Individuals who are influencers, know key people and can help open doors

Tips to help build your network

Answer these questions:

Who do I know that works at a company I am interested in ?

Who do I know from professional organizations that can help open a door?

Always ask, can you connect me with two people I don’t know that you think I should know ?

Why Network?

65% to 80% of all jobs are found through networking.

career keys

Who you know is just as important as what you know

Companies receive 6 times as many applications (180,000) as they have employees (30,000) – Ashley Stirrup, VP Product Marketing, Taleo

A road that can take you to your next destination

Stay Connected

• Use Social Media - twitter, linked-in

• Create a networking schedule; plan frequency, when, and how

• Balance your activities; networking events, one-on-ones, volunteer events

• Send communication; email, handwritten notes

You’ve arrived

Now pay it forward

Resources

http://personalbrandinguk.com/personal-branding-tagline-examples/

http://www.dummies.com/how-to/content/personal-branding-for-dummies-cheat-sheet.html

http://www.careerinfonet.org/explore/View.aspx?pageID=30

http://marketing.about.com/od/marketingyourbrand/a/How-To-Write-Your-Personal-Branding-Statement.htm

Dena Wilson – MBA, PHRDirector, Talent ManagementLifeWay Christian Resources

http://www.linkedin.com/in/denawilson//