building applications with aws

Building Applications

with AWS

Paul Duffy

Empower start-ups

On-demand, no upfront investment, low cost

Cost efficiencies are the sizzle.

Agility is the steak.

Empower SMBs and Enterprises

On-demand, no upfront investment, low cost

100,000s of customers

Across 190+ countries

Full spectrum of customers

From Airbnb to Shell. From Playfish to NASA.

Full spectrum of applications

Web apps and beyond…

Full spectrum of applications

Web apps and beyond…

Spectrum of websites

Static. Dynamic.

Simple. Complex.

Niche. Mass market.

Web applications

Popular use case for AWS

Availability is important

Redundant HA systems are costly and complex.

Capacity is important

“Success failure” as customers flock to a site.

Huge cap-ex required. High risk.

Latency is important

Restricted download speeds, high latency when

deployed from a single geographic location.

Utility computing to the rescue

Elastic infrastructure allows high availability by default.

Scale is there when you need it, without large upfront costs.

Unable to

serve

constituents

Infrastructure

Cost $

time

Large

Capital

Expenditure

Predicted

Demand

Traditional

Hardware

Actual

Demand

Automated

Virtualization

Reach and support a global audience

CloudFront content delivery network.

Latency aware routing for Route 53.

Elastic infrastructure

Decoupled. Stateless. Horizontal scale.

Load balancer

Application servers

Data store

Load balancer

Application servers

Data store

Load balancer

Application servers

Data store

Load balancer

Application servers

Data store

Design for availability

“Everything fails, all the time”

Design for failure. Compute as an interchangeable resource.

Load balancer

Application servers

Data store

Load balancer

Application servers

Data store

Load balancer

Application servers

Data store

Load balancer

Application servers

Data store

Load balancer

Application servers

Data store

Load balancer

Application servers

Data store

Design for automation

Auto-scaling for scale and availability.

Load balancer

Application servers

Data store

Load balancer

Application servers

Data store

Load balancer

Application servers

Data store

Design for automation

Automated provisioning and management.

Design for scale

Follow architecture best practices for

availability and automation

Design for scale

Employ scalable services

Load balancer

Application servers

Data store

Load balancer

Application servers

Data store

Load balancer

Application servers

Data store

Load balancer

Application servers

Data store

Load balancer

Application servers

Data store

Beyond availability and scale…

Sophisticated web applications

Powered by productive tools and services

Managed. Zero admin.

Up and running for production in minutes.

Amazon DynamoDB

Managed NoSQL database service

Consistent, single digit millisecond latencies

Flexible data model

Web apps at all scales

Casual games, social networks, user generated content

Amazon Simple Workflow

Orchestration for distributed workflows

Business process. Image/transcoding processing. Deployment.

Integrated web applications

Public and private subnets across a Virtual Private Cloud.

Full spectrum of applications

Web apps and beyond…

1. Mobile applications

Flipboard, Live TalkBack

2. Analytics applications

Recommendations to click stream analysis

Daily batch processing requirement:

Click stream data (TB’s / day)

Daily online ad spend analysis

Compile Results

Optimize next day’s ad spend

3.5 billion records 71 million unique cookies 1.7 million targeted ads per day Several TBs of Clickstream logs a day

Targeted

Home theater system purchase and is searching for video games (1.7 Million per day)

Traditional infrastructure AWS Cloud

SAN storage 30 servers for compute 3 high-end SQL servers

Cloud Services Hadoop and Cascading “Ad Serving” Integration

Upfront CapEx: ~$500K Recurring OpEx: significant Procurement time: 2 mos. Processing time: 2 days /Job

Upfront CapEx: $0 Recurring OpEx: $13K/mo. Procurement time: 0 Processing time: 8 hours / Job

Clickstream analysis from similar purchase behavior

Analyze Targeted advert displayed

500%

Return on advertising spend.

3. Backup and Disaster Recovery

Durable storage. Physical separation.

Elastic infrastructure for rapid recovery.

High Availability

Backup Storage

Disaster Recovery

DR for regulated

industries

Oracle E-business

Suite DR of dev/test

Enterprise

application backup

and DR

Hot site DR for

enterprise clients

Fast, secure, cost effective backup

and DR for Oracle apps

IT and Operations are more

responsive to the business

Reducing cost of vaulting and DR

implementations by up to 50%

Avoiding $1M of infrastructure and

admin costs

3. Backup and Disaster Recovery

Backup to AWS S3. Recover on-premise.

Recover to EC2.

Pilot Light

User or system

Web

Server

Application

Server

Database

Server

Data

Volume

Web

Server

Application

Server

Database

Server

Data

Volume

Data Mirroring/

Replication

Not Running

Smaller Instance

Amazon Route 53

Pilot Light

User or system

Web

Server

Database

Server

Data

Volume

Web

Server

Application

Server

Database

Server

Data

Volume

Not Running

Smaller Instance

Amazon Route 53

Web

Server

Application

Server

Database

Server Data Mirroring/

Replication

Application

Server

Web

Server

Pilot Light

User or system

Web

Server

Database

Server

Data

Volume

Database

Server

Data

Volume

Start in minutes

Resize as desired

Amazon Route 53

Web

Server

Application

Server

Database

Server Data Mirroring/

Replication

4. Corporate Applications

Amazon’s mission critical corporate applications

Planned migration

Microsoft SharePoint 2010 &

SQL Server 2008

Running within the Virtual Private Cloud.

Microsoft License Mobility

With Software Assurance

Worked with AWS just as with any vendor

Premium support. Solutions Architecture support.

Infrastructure costs down 22%

Procurement time down from over 4 weeks to minutes.

5. Applications on Mars

NASA and the Mars Rover

Left image

Warp

Right image

Warp

Stereo match

3D mapping

Tile

Full spectrum of applications

Web apps and beyond…

Web applications

Availability. Automation. Latency. Scale.

And beyond…

Mobile. Analytics. DR and backup. Corporate apps.

Interplanetary.

Thank you!