budget rent a car - strategy
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7/23/2019 Budget Rent a Car - Strategy
http://slidepdf.com/reader/full/budget-rent-a-car-strategy 1/15
ZTcerV
Muklct ]cgt&E&
NerD[ ^tretcly
7/23/2019 Budget Rent a Car - Strategy
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[embc ah Nagtcgts
[embc ah Nagtcgts''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' =
Emstrent'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' >
Arlegdzetdag Menjlraugk''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' >
Avcrvdcw ah Nafpegy laeb''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''>
Musdgcss egk ]abc ah D[ et Muklct ]cgt&E&Ner'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''';
Ernidtcnturc egk ^napc''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''';
Edf egk amocntdvcs ah tic D[ stretcly'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''3
Jcy ^tejciabkcrs'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''3
Egebysds ah Muklct ]cgt&e&Ner tirauli hrefcwarjs'''''''''''''''''''''''''''''''''''''''''''''''''''8
Hrefcwarj Egebysds ah Muklct ]cgt&E&Ner'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''50
^\A[ Egebysds Hrefcwarj''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''50Pcst Egebysds Hrefcwarj'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''55
Partcr—s Hdvc Harncs Fakcb Hrefcwarj''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''5=
Egebysds egk Kdsnussdag''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''5>
Nagnbusdag'''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' 5;
]chcrcgncs''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''5;
7/23/2019 Budget Rent a Car - Strategy
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Emstrent
Dg tids rcpart wc ievc egebyzck tic stretcldn dfpbcfcgtetdag ah D[ my Muklct ]cgt&E&Ner" e
nafpegy dgta rcgteb ner sclfcgt ahhcrdgl scrvdncs ta vebuc sccjdgl nustafcrs' [ic egebysds
dgvabvcs egebyzdgl tic hdrfs nafpctdtdvc pasdtdagdgl wdtidg tic dgkustry dg widni dt apcretcs usdglkdhhcrcgt hrefcwarjs har nafpctdtdvc egebysds' [ic pepcr nagsdsts ah egebysds ag tic mesds ah
stretcldn egebytdneb taabs bdjc tic ^\[ Egebysds" Partcr—s Hdvc Harncs Fakcb egk tic PC^[
egebysds hrefcwarj' [ic rcpart stukdcs tic nafpegy—s nafpctdtdvc begksnepc egk pravdkcs
dgharfetdag ag tic snapc egk rabc ah ^tretcldn D[ dfpbcfcgtetdag dg tic nafpegy' Dg tic cgk tic
rcpart nagnbukcs wdti e kdsnussdag ah tic stretcldn niadncs Muklct ies ta nagtdguc dts bcekcrsidp
pasdtdag dg tic dgkustry'
Arlegdzetdag Menjlraugk
Muklct ]cgt&e&Ner ^ystcf" Dgn'" ds eg awgcr egk hregnidscr ah tic warbk—s berlcst ner rcgtebs
mregk Muklct' Muklct ]cgt&E&Ner wes haugkck dg 5439 terlctdgl muklct fdgkck pcapbc egk
ahhcrdgl rcgteb ners har musdgcss egk nagsufcr gccks et ehharkembc prdncs' Muklct ds e wiabby
awgck sumsdkdery dh Evds Muklct Lraup" Dgn bdstck dg tic GE^KEU stanj cxnieglc )GE^KEU?
NE]$' [ic nafpegy pravdkcs musdgcss egk nagsufcr ners ag rcgt lbamebby'
[ic percgt nafpegy" Evds Muklct rcpartck eggueb rcvcguc ah +3 mdbbdag dg HT =050&=055' Dt
nbanjck 40 fdbbdag vcidnbc rcgteb keys' Muklct ennaugts har ebfast >3# ah tic tateb musdgcss ah Evds muklct' Lbameb apcretdags ennaugt har =0# ah tic musdgcss dg tic hdgegndeb ycer lagc my'
[ic nafpegy sew sdlgdhdnegt rdsc dg ferldgs tirauliaut dts musdgcsscs es e rcsubt ah dts
rcebdlgck sebcs egk ferjctdgl stretcly naupbck wdti nast nuttdgl chharts dg tic harf ah rckunck
ugprahdtembc vabufcs egk iceknaugt' [ic nafpegy ebsa enqudrck Evds Curapc egk
efeblefetck dt ta tic percgt nafpegy ta tejc harwerk dts stretcly har sustedgembc huturc lrawti'
Avcrvdcw ah Nafpegy laeb
[ic nafpegy—s fdssdag ds ta nagsdstcgtby kcbdvcr e quebdty prakunt" hrdcgkby scrvdncs egk lrcetcr
vebuc tiet fejc nustafcrs naghdkcgt tiet Muklct ds ticdr mcst ner rcgteb niadnc'
[akey Muklct pravdkcs scrvdncs et gcerby 5900 rcgteb starcs warbkwdkc ahhcrdgl vebuc krdvcg
rcgtcrs quebdty vcidnbcs egk rcwerkdgl scrvdncs' [ic nafpegy cgoays laak rcputetdag dg tic
rcgteb ner spenc wdti laak mregk cqudty egk rcnebb efagl tic terlct sclfcgt'
7/23/2019 Budget Rent a Car - Strategy
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Musdgcss egk ]abc ah D[ et Muklct ]cgt&E&Ner
Muklct ]cgt&E&Ner ds dg tic ner rcgteb musdgcss scrvdgl musdgcss egk nagsufcr trevcb gccks'
[ic terlct sclfcgt har tic rcgteb ner musdgcss ds hrcqucgt musdgcss trevcbcr ar nagsufcrs dg
gcck ah e rcgtck ner har tic purpasc ah iabdkeydgl" nefpdgl ar hefdby lcteweys' [ic fdssdagstetcfcgt ldvcg my tic nafpegy dbbustretcs tic nafpegy—s avcrebb fdssdag ta pravdkc dts vebuc
nagsndaus nustafcrs quebdty scrvdncs naupbck my e wagkcrhub mut cnagafdn cxpcrdcgnc har ticdr
trevcbbdgl gccks'
Muklct ]cgt&E&Ner scrvcs dts nustafcrs tirauli dts hregnidsck gctwarj ah 5900 autbcts enrass
tic S^ egk Curapc' [ic nafpegy cgsurcs quebdty ners egk scrvdnc ta dts nustafcr' [ic
hdgegndeb ycer =050&=055 rcvcgucs wcrc +; mdbbdag wdti avcr 40 fdbbdag ner rcgteb keys es
scrvdnc' [ic nafpegy wdtgcssck avcr == fdbbdag tregsentdags wdtidg tic best ycer et dts autbcts' Dt
ebsa nbasck e hcw gag pcrharfdgl starcs ta fdgdfdzc dts nast egk dfpravc prakuntdvc esscts' [ic
nafpegy ebsa maajs tregsentdags agbdgc tirauli dts wcmsdtc' Patcgtdeb nustafcrs neg bal ag ta
tic nafpegy wcmsdtc egk maaj ticdr trevcb agbdgc' Agbdgc maajdgl ies dgnrcesck tic snapc ah
Muklct—s musdgcss es dt rcfavcs tic nagstredgts ah spenc egk banetdag ah tic starc )Erfstragl"
F" 5448$' [ic snapc ah D[ dg tic nafpegy ds trcfcgkaus dg tcrfs ah dts patcgtdeb ta strcefbdgc
apcretdags egk nast sevdgls" es wcbb es dfpravck musdgcss snapc egk ferldgs'
Ernidtcnturc egk ^napc
Muklct ds e wiabby awgck sumsdkdery ah tic Evds Muklct lraup' Muklct apcretcs dts starcs et
5900 kdhhcrcgt banetdags warbkwdkc' [icrc ds trcfcgkaus snapc ah D[ dg dfpravdgl tic
dghrestrunturc egk tic ncgtrebdzetdag ah ticsc starc apcretdags' [ic ncgtrebdzetdag waubk rcsubt
dgta farc sfaaticr egk chhdndcgt utdbdzetdag ah cxdstdgl rcsaurncs ah tic nafpegy' [ic D[
stretcly ah tic nafpegy siaubk hanus ag nast sevdgls my ncgtrebdzdgl prancsscs )Fdbcs" =00>$'
Muklct neg ka tids my naggcntdgl 5900 autbcts ah Muklct nrcetdgl chhdndcgndcs dg tic musdgcss
prancsscs egk tic suppby niedg' Dt neg ebsa mc usck mc usck ta stegkerkdzc egk kcbdvcr quebdty
nustafcr scrvdnc ta dts nustafcrs' [ic rabbaut ah agbdgc maajdgl ah trevcb tirauli tic wcmsdtc
sevcs nasts har tic nafpegy es wcbb ies dfpravcs tic emdbdty ah tic nafpegy ta rceni aut ta e
funi wdkcr sct ah terlct nustafcrs wdtiaut ievdgl ta dgvcst dg rabbdgl aut gcw starcs et patcgtdeb
banetdags' [ic snapc ah D[ dgnbukcs
• ^traglcr arlegdzetdag dghrestrunturc
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• Ncgtrebdzetdag ah prancsscs ta nrcetc chhdndcgndcs dg apcretdags
• Kcvcbapdgl hestcr egk dggavetdvc musdgcss prancsscs ta dfpravc quebdty ah scrvdnc
• Dfpravc nustafcr nagvcgdcgnc egk cxpcrdcgnc widbc maajdgl trevcb agbdgc'
Edf egk amocntdvcs ah tic D[ stretcly
Muklct siaubk hanus ag kcvcbapdgl eg D[ stretcly ta kcbdvcr ag tic habbawdgl
• Dfpravck nustafcr scrvdnc egk quebdty
• Dfpravc nagvcgdcgnc ah tic nustafcrs dg maajdgl trevcb'
• ^trcglticg mregk pcrncptdag dg tic fdgks ah tic terlct sclfcgt'
• Dfpravc chhdndcgny dg apcretdags egk sevc nast'
Jcy ^tejciabkcrs
Dfpbcfcgtdgl e hanusck D[ stretcly t kcbdvcr ag tic sct amocntdvcs wdbb mcgchdt ebb tic
stejciabkcrs ah tic nafpegy' [ic jcy stejc iabkcrs ah tic nafpegy dgnbukc tic ugkcr
fcgtdagck
• Prafatcrs & [ic prafatcrs ah Muklct ]cgt&E&Ner dgnbukc tic percgt nafpegy Evds
Muklct" widni kcrdvcs e feoar sierc ah dts rcvcgucs hraf Muklct'
• ^ierciabkcrs & tic sierciabkcrs ah e nafpegy erc dfpartegt stejciabkcrs egk erc
ehhcntck my tic kcndsdags tejcg my tic fegelcfcgt'
• Cfpbayccs „ Cfpbayccs erc stejciabkcrs ta egy fegelcfcgt kcndsdag
• Nustafcrs „ Nustafcr erc stejciabkcrs dg stretcldcs egk pbegs rcbetck ta nustafcr
scrvdnc egk quebdty'
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Egebysds ah Muklct ]cgt&e&Ner tirauli hrefcwarjs
[icrc erc fegy egebytdneb hrefcwarjs usck har nafpctdtdvc begksnepc feppdgl egk nafpctdtdag
egebysds' [ic ^\A[ Egebysds ds agc suni egebytdneb taab tiet neg mc usck ta leulc tic dgtcrgeb
strcgltis egk wcejgcss ah tic hdrf es wcbb es stuky tic cxtcrgeb appartugdtdcs egk tircets tic
hdrf ds hendgl' [ic ^\A[ egebysds dgvabvcs spcndhydgl tic amocntdvcs ah tic arlegdzetdag egk
dkcgtdhydgl tic dgtcrgeb egk cxtcrgeb hentars tiet fey ehhcnt enidcvdgl tic amocntdvcs dg e
hevarembc ar ughevarembc feggcr )Idbb egk \cstmraaj"544<$' [ic ^\A[ Egebysds dgnbukcs tic
ugkcr fcgtdagck
• ^trcgltis? [icsc erc tic nierentcrdstdns ah hdrf tiet icbps ticf ta ledg e stretcldn
ekvegtelc avcr ticdr nafpctdtars
• \cejgcss? [icy erc dgtcrgeb nierentcrdstdns ah e hdrf tiet pbenc ticf et e kdsekvegtelc
ta tic nafpctdtars
• Appartugdtdcs? [icsc erc cxtcrgeb hentars tiet prcscgt e niegnc ta tic musdgcss ta fejc
lrcetcr prahdts egk sebcs
• [ircets? [icsc erc cxtcrgeb hentars tiet ehhcnt tic musdgcss gcletdvcby'
7/23/2019 Budget Rent a Car - Strategy
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^aurnc? ^\A[ Egebysds Hrefcwarj rctrdcvck hraf ittp?!!irfekvdnc'naf!esscts
!dfelcs!swategebysds'opl ag 4ti Antamcr" =055
Egaticr wdkcby usck Nafpctdtdvc Egebysds hrefcwarj ds tic PC^[ Egebysds widni beys
cfpiesds ag ugkcrstegkdgl tic fenra& cnagafdn cgvdragfcgt dg widni tic hdrf apcretcs
)Jatbcr" 544<$' PC^[ ds e enragyf ah Pabdtdneb" Cnagafdneb" ^anda&nubtureb egk tcnigabaldneb
Egebysds' Dt ds mesck ag tic essufptdag tiet ticrc erc fegy cgvdragfcgteb hentars tic hdrf ies
ta apcretc wdtidg" widni kdrcntby ar dgkdrcntby fey ehhcnt tic prahdtemdbdty ah tic musdgcss'
[ic PC^[ Egebysds ds kdvdkck dgta tic habbawdgl netclardcs
5' Pabdtdneb
Pabdtdneb hentars rcbetc ta tic prcssurc egk appartugdtdcs prcscgtck my tic niegldgllavcrgfcgt egk pumbdn ettdtukc egk pabdndcs tawerks dgkustry" nieglc ar nrcetdag ah pabdtdneb
dgstdtutdags egk tic kdrcntdag ah pabdtdneb egk bcleb prancsscs egk dssucs dg tic avcrebb
rclubetary rcldfc'
=' Cnagafdneb
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Cnagafdneb Hentars rchcrs ta tic cnagafdn strunturc ah tic sandcty egk dgkdnetars suni es
dgtcrcst retcs" dghbetdag" egk fenra cnagafdn lrawti verdembcs suni es tic LKP" cxnieglc
retcs" cnagafdn pcrharfegnc ah tic getdag egk tic stanj cxnieglcs' [ic dfpent ah ticsc
hentars ds kdhhcrcgt ag kdhhcrcgt dgkustrdcs egk musdgcsscs'
>' ^anda& Nubtureb? ^anda&nubtureb hentars rchcr ta tic nubtureb ettdtukcs ah tic pcapbc" ticdr ctidneb
mcbdchs" vebucs egk tic bcvcb ah kdhhcrcgtdetdag dg ticdr bdhcstybcs' [ic kcfalrepidns ah tic
pcapbc dg lcgcreb egk tic ckunetdag bcvcbs ehhcnt ticdr niadnc egk mcievdar' Amscrvdgl egk
niegldgl ennarkdgl ta tic sidht dg sandeb pettcrgs icbp tic arlegdzetdags fedgtedg dts pasdtdag
egk sierc dg ferjcts'
;' [cnigabaldneb? [cnigabaldneb hentars rchcr ta tic nieglcs dg tcnigabaly tiet neg ebtcr tic
hdrf—s nafpctdtdvcgcss' Dgkustry fcrlcrs" dggavetdags dg tcnigabaly" cfcrlcgnc ah stretcldn
pertgcrsidps egk dfpravcfcgts dg mesdn prakunt egk efcgdtdcs ehhcnt nustafcr—s pcrncdvckvebuc ah tic prakunt' [cnigabaldneb dggavetdags dg prakuntdag egk musdgcss prancsscs
rckunc nasts egk bcek ta e nafpctdtdvc ekvegtelc ta hdrfs'
^aurnc? PC^[ Egebysds rctrdcvck hraf ittp?!!www'pravcgfakcbs'naf!hdbcs! PC^[Qegebysds'ldh
ag 4ti Antamcr" =055'
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Partcr—s Hdvc Harncs Fakcb ds e musdgcss stretcly taab tiet icbps ta egebyzc tic ettrentdvcgcss
ah tic dgkustry tic hdrf ds apcretdgl dg' Dt icbps ta esncrtedg tic pasdtdag ah tic hdrf dg tcrfs ah tic
nafpctdtdvc sncgerda dg tic dgkustry egk tic patcgtdeb har dt dg huturc )Partcr" 544>$' [ic fakcbessufcs ticrc erc hdvc nafpctdtdvc harncs tiet dkcgtdhy tic nafpctdtdvc pawcr dg e musdgcss
cgvdragfcgt' [icsc nafpctdtdvc harncs erc fcgtdagck mcbaw
5' [ircet ah sumstdtutc prakunts
=' [ircet ah gcw cgtregts
>' Dgtcgsc nafpctdtdag efagl cxdstdgl pbeycrs
;' Merledgdgl pawcr ah suppbdcrs
3' Merledgdgl pawcrs ah muycrs
^aurnc? Partcr—s Hdvc Harncs Fakcb rctrdcvck hraf ittp?!!gatcskcsj'naf!wp&
nagtcgt!upbaeks!=004!0;!partcrs&hdvc&harncs&fakcb'opl ag 4ti Antamcr" =055
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Hrefcwarj Egebysds ah Muklct ]cgt&E&Ner
[ic hrefcwarjs kdsnussck ievc mccg usck har tic egebysds ah Muklct ]cgt&E „Ner—snafpctdtdvc begksnepc egk tic dgtcrgeb egk cxtcrgeb hentars tiet krdvc Muklct—s musdgcss'
^\A[ Egebysds Hrefcwarj
Muklct ]cgt&E&Ner eggueb rcvcgucs ievc nrassck + ;mdbbdag dg sebcs hraf ner rcgtebs ta dts
terlct nustafcrs warbkwdkc' [ic ^\A[ egebysds hrefcwarj egebyzcs tic dgtcrgeb egk cxtcrgeb
hentars tiet dghbucgnc Muklct—s musdgcss'
^trcgltis?
5' Muklct ]cgt&E&Ner ies dts prcscgnc dg farc tieg 5900 banetdag warbkwdkc' Dt ds
ugfetnick my dts nafpctdtars dg tcrfs ah ticdr prcscgnc dg dts berlcst ferjct ah S^' [ic
gufmcr ah banetdags ah apcretdags ies icbpck Muklct nbanj farc tieg =0 fdbbdag
tregsentdags'
=' Nustafcr scrvdnc ds agc ah tic jcy strcgltis et Muklct' [ic nafpegy—s fdssdag
stetcfcgt nbcerby stetcs tic dfpartegnc tic nafpegy peys ta tic quebdty egk cxpcrdcgnc
tic nustafcr ies widbc rcgtdgl e ner wdti muklct'
>' \dti e iulc gctwarj egk snebc ah dts apcretdags" Muklct ds embc ta aptdfdzc ag tic nast
wdti dts vcgkars'
;' Muklct ies e laak regk dfelc egk mregk rcnebb efagl dts terlct ferjct sclfcgt
3' ^tragl prdndgl egk pasdtdagdgl ta ettrent trevcbcrs egk musdgcss rcgtcrs'
\cejgcsscs?
5' Apcretdags sprcek avcr 5900 banetdags gat ncgtrebdzck'
=' Idli nast ah apcretdags egk prcscgnc ah gag prakuntdvc esscts'
>' Idli iceknaugt es fast ah tic prancss erc stdbb gat eutafetck'
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;' Bdfdtck emdbdty ta chhdndcgtby snebc up egk fegelc apcretdags ehtcr e ncrtedg bdfdt wdti
nurrcgt systcfs'
Appartugdtdcs
5' Ncgtrebdzetdag ah scrvdncs egk dgkuntdag ah C]P systcfs har mcttcr chhdndcgny dg rcsaurnc
utdbdzetdag
=' Dfpravc Dt dghrestrunturc ta pravdkc mcttcr quebdty scrvdnc ta nustafcrs
>' Hanus ag agbdgc trevcb maajdgl ticrcmy sevdgl ag rceb cstetc nast har fedgtedgdgl starcs
egk autbcts
;' Dgvcstdgl dg mregkdgl egk ferjctdgl ah dts prakunts'
3' Hanus ag kcvcbapdgl dggavetdvc prakunts egk scrvdncs har dts cxdstdgl egk patcgtdeb
nustafcrs'
[ircets
5' [ic nafpegy hencs tircet hraf gcw egk cxdstdgl ner rcgteb nafpegdcs
=' [ic rdsdgl hucb nast ah lesabdgc prdncs erc puttdgl prcssurc ag Muklct—s ferldgs
>' Idli gag prahdtembc musdgcss banetdags erc e krel ag tic ferldgs ah Muklct egk erc
dfpentdgl dt gcletdvcby
;' [ic nafpegy hencs e tircet hraf cxdstdgl sumstdtutcs egk niegldgl nagsufcr spcgkdgl
trcgks wicrc awgdgl e ner ds nicep egk ehharkembc'
Pcst Egebysds Hrefcwarj
[ic PC^[ egebysds pravdkcs uschub egebysds ah tic pabdtdneb" cnagafdneb" sanda cnagafdneb egk
tic tcnigabaldneb hentars ehhcntdgl Muklcts musdgcss pasdtdvcby ar gcletdvcby' [ic rcncgt ycers
ievc sccg laak lrawti dg tic musdgcss ah Muklct" mut tic nafpctdtdvc harncs egk tic fenracnagafdn hentars ievc nieglck' [cnigabaly ies nieglck egk dt ehhcnts Muklct—s musdgcss
lrawti' [ic egebysds ag tic mesds ah ticsc hentars dg fcgtdagck mcbaw'
5' Pabdtdneb Hentars? Pabdtdns ies ebweys pbeyck eg dfpartegt rabc dg kchdgdgl pabdny
hrefcwarjs" suppart egk e bcleb hrefcwarj har musdgcsscs ta hbaurdsi' Pabdtdneb entdvdty
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betcby ies mccg qudtc entdvc kuc ta lavcrgfcgt pabdndcs rcbetck ta dfpravdgl nagsufcr
spcgkdgl' [icrc ies mccg pabdtdneb suppart har dgkustrdcs dgta oam nrcetdag egk
nagsufptdag' [iauli e wcejcgdgl cnagafdn sncgerda egk tic tebjs ah rcncssdag erc
bcekdgl ta pcapbc turgdgl ta sevdgls'
=' Cnagafdneb hentars? [ic rcncgt cnagafdn hentars har rcldags bdjc S^ egk Curapc ies
mccg mek ag tic menj ah hdsneb strcss' [ic LKP lrawti ies sbawck kawg egk ticrc erc
stragl niegncs ah rcncssdag' Nagsufcr spcgkdgl ies hebbcg hraf ticdr pcej bcvcbs dg
=00< egk tic cnagafy ds sedk ta ievc gat hubby nafc aut ah tic sbufp dt sew dg ycer
=009' [ids fcegs tauli tdfcs har trevcb musdgcsscs es spcgk ag bcdsurc trdps egk
vanetdags hebb es oambcssgcss dgnrcescs dg cnagafy'
>' ^anda nubtureb hentars? Es tic sandcty ies pralrcssck egk bdvdgl stegkerks ievc
dfpravck nustafcr ettdtukcs egk mcievdars ievc sccg e iulc nieglc' [ic nagsufcr
ettdtukcs dg kcvcbapck naugtrdcs ievc nieglck hraf cxncssdvc spcgkdgl ta sevdgls dg
tic rcncgt fagtis awdgl ta rdsj evcrscgcss' [iauli nagsufcrs erc spcgkdgl ag
bdhcstybc gccks egk har nagvcgdcgnc' Muklct—s musdgcss pravdkcs vebuc har fagcy kcebs
egk lrcet nagvcgdcgnc ta dts muycrs wia erc embc ta trevcb dg quebdty ners et baw prdncs
wdtiaut awgdgl ticf'
Partcr—s Hdvc Harncs Fakcb Hrefcwarj
[ic Partcr—s hdvc harnc hrefcwarj egebyzcs tic nafpctdtdvc harncs tiet warj dg eg dgkustry' Dtegebyzcs tic nafpctdtdag dg tic dgkustry hraf cxdstdgl pbeycr egk bdjcby patcgtdeb sncgerdas tiet
neg rcsubt dgta hebb dg tic prahdtemdbdty ah warscgdgl ah tic musdgcss cgvdragfcgt kuc ta
nafpctdtdvc harncs ehhcntdgl tic hdrf )Partcr"54<4$'
5' [ircet ah sumstdtutc prakunts? [ic nafpegy hencs nafpctdtdvc tircets hraf cxdstdgl
sumstdtutcs ah tic scrvdncs egk prakunts ahhcrck my tic hdrf' [ic sumstdtutcs fey dgnbukc
nicep trevcb scrvdncs egk taur apcretars wia erreglc har nagsufcr trevcb har iabdkeys
egk bcdsurc' [ic sumstdtutcs ebsa dgnbukc nem scrvdncs widni rug enrass tic naugtry"
wdkcby usck har trevcb' Pumbdn tregspart bdjc tic redb egk raek scrvdncs ds ebsa patcgtdeb
tircets dg tic bagl rug'
=' [ircet ah gcw cgtregts? [ircet ah gcw cgtregts ds ebweys ticrc dg dgkustrdcs tiet ievc
tic patcgtdeb ta lraw' [ic merrdcrs ta cgtry ah gcw hdrfs ds baw" icgnc gcw hdrfs neg
cgtcr tic ferjcts egk pravdkc sdfdber scrvdncs es wiet Muklct ds pravdkdgl nurrcgtby'
7/23/2019 Budget Rent a Car - Strategy
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Cgtry ah gcw hdrfs ies tic patcgtdeb ta redsc nafpctdtdag egk put prcssurc ag tic
prahdtemdbdty ferldgs ah tic nafpegy'
>' Dgtcgsc nafpctdtdag efagl cxdstdgl pbeycrs? Dg eg dgkustry ticrc ds ebweys
nafpctdtdag hraf cxdstdgl pbeycrs dg tic dgkustry' [ic jcy ta werk ah nafpctdtdag ds ta
pravdkc kdhhcrcgtdetck ahhcrdgls egk nerrydgl e nafpctdtdvc ekvegtelc avcr tic cxdstdgl
nafpctdtars'
;' Merledgdgl pawcr ah suppbdcrs? merledgdgl pawcr ah tic suppbdcrs dg tic dgkustry ds baw"
mut dt iabks sdlgdhdnegt patcgtdeb ta krew kawg tic nurrcgt prahdtemdbdty ferldgs ah tic hdrf'
3' Merledgdgl pawcrs ah muycrs? [ic muycrs ar tic nagsufcrs prchcr scrvdncs egk
prakunts tiet passcss quebdty egk nagvcgdcgnc har ticf' Dt ds dfpartegt tiet Muklct puts
dg pbenc e stretcly ta ahhcr scrvdncs tiet fejc tic nustafcr hccb tiet ticy erc tic mcst dg
tic dgkustry'
Egebysds egk Kdsnussdag
[ic egebysds ah Muklct ]cgt E Ner—s musdgcss egk tic nafpctdtdvc begksnepc siaws tiet
Muklct wdbb mc baajdgl et lrawdgl dts musdgcss stretcldnebby dg tcrfs ah snebc ah tic musdgcss"
tcnigabaly usck" egk tic chhdndcgny ah dt apcretdags warbk wdkc' Dg arkcr ta nafpctc dg tic
prcscgt lbameb sncgerda Muklct wdbb ievc ta cfpiesdzc ag sevdgls tirauli chhcntdvc usc ah
tcnigabaly egk cxdstdgl rcsaurncs wdtiaut nafprafdsdgl ag tic nustafcr scrvdnc quebdty egk
cxpcrdcgnc tiet dt kcbdvcrs ta dts nustafcrs )Naygc egk Mebejrdsigeg" 5448$' Muklct wdbb ievc ta
nagtdguc ta warj tawerks dggavetdvc scrvdnc ahhcrdgls har dts nustafcrs baajdgl har vebuc har
fagcy kcebs har ticdr trevcbbdgl gccks' Dt ds dfpartegt tiet Muklct ]cgt&E&Ner krews eg D[
stretcly ta bcvcrelc tic appartugdty egk fedgtedg dts ferjct bcekcrsidp pasdtdag dg tic banetdags
dt apcretcs'
[ic fenracnagafdn hentars erc mek et prcscgt dg kcvcbapck ferjcts suni es tic S^E egk
Curapc widni ds egaticr niebbcglc har tic nafpegy" Dt rcqudrcs stretcldcs ta tdkc tirauli tids
turfadb egk cfcrlc straglcr past tic nrdsds' [iauli tic nurrcgt turfadb ies dgkdrcnt chhcnts ag
Muklct—s musdgcss" dts berlc patcgtdeb ugteppck ferjct prcscgts eg appartugdty ta mc iergcssck'
7/23/2019 Budget Rent a Car - Strategy
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[ic huturc kcfegks ah lrawti egk bcegcr arlegdzetdags neg agby mc fct my dfpravdgl tic D[
dghrestrunturc egk bcekdgl dggavetdags tirauli dgkuntdag ah D[ scrvdncs har chhdndcgny dg
apcretdags' [ic nafpegy siaubk prcperc dt D[ stretcly egk dgvcst dg dts musdgcss dghrestrunturc'
Dt neg ledg hraf autsaurndgl e bat ah dts apcretdags ta Dt bcekcrs widni wdbb dfpravc chhdndcgny ah dt
apcretdags egk icbp dt hanus ag dts narc musdgcsscs'
Fast dghrestrunturc egk scrvdnc nafpegdcs autsaurnc ticdr menjcgk apcretdags ta Dt harfs ta
bcvcrelc ticdr cxpcrtdsc dg fegeldgl egk snebdgl apcretdags' [a tejc ekvegtelc ah tids stretcly"
tic arlegdzetdag fust esscss tic nagtrent feguhenturdgl arlegdzetdags )NFAs$ pcrharfegnc
egk fejc e kcndsdag dh dt fccts tic musdgcss stegkerks' Muklct neg usc C]P sabutdags ta hdgk
sabutdags ta dts scrvdndgl egk fegeldgl gccks egk ta hanus ag dts narc oam ah pravdkdgl quebdty
nustafcr scrvdnc tirauli rcgteb ners'
Nagnbusdag
[ic rcgteb ner dgkustry ies e iulc patcgtdeb ta lraw dg tic nafdgl ycers" es ticrc ds stdbb e iulc
ugteppck ferjct ta mc cxpbarck my nafpegdcs' [ic nafpegdcs apcretdgl dg tids spenc gcck ta
cxpbarc ferjctdgl appartugdtdcs ta tic prcfduf egk tic supcr prcfduf sclfcgt es wcbb' D[ ies
eg dfpartegt rabc dg tic lrawti ah tic dgkustry' Dt neg pravdkc scrvdncs ta dgtclretc egk fegelc
berlc snebc apcretdags egk tregsharf tic nafpegy—s prahdtemdbdty my cgsurdgl nast sevdgls egkchhdndcgny dg apcretdag egk nustafcr scrvdnc kcbdvcry' Dt neg ebsa apcg kaars ta gcw ferjcts
egk ugteppck papubetdag wicrc Muklct kacs gat ievc dts prcscgnc dg tic harf ah starcs egk
autbcts'
D[ neg pbey e pdvateb rabc dg tregsharfdgl tic nafpegy dgta e ferjct bcekcr wdti kdhhcrcgtdetck
sct ah scrvdncs tiet neg pravc ta mc e nafpctdtdvc ekvegtelc har tic hdrf dg tic nafdgl ycers'
]chcrcgncs
Erfstragl" F' )5448$" Fegelcfcgt Prancsscs egk Hugntdags" 5448" Bagkag NDPK
Mejcr" F' )=009$" [ic ^tretcldn Ferjctdgl Pbeg Eukdt =009'
7/23/2019 Budget Rent a Car - Strategy
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Naygc" J'P' egk Mebejrdsigeg" ^' )5448$" Mrdgldgl kdsndpbdgc ta stretcly" [ic FnJdgscy
Uuertcrby" Ga';'
Idbb" [' ( ]' \cstmraaj )544<$' -^\A[ Egebysds? Dt—s [dfc har e Prakunt ]cnebb-' Bagl ]eglc
Pbeggdgl >0 )5$? ;8„3=
Jatbcr" P' )544<$" Ferjctdgl Fegelcfcgt" Prcgtdnc&Iebb" Dgn' 544<
Fcite" ^' )=000$" Ferjctdgl ^tretcly" rctrdcvck ag 50ti Antamcr" =055 hraf
ittp?!!www'sisu'cku!~fjtQssf !fjt3<0!Niep0;'ppt
Fdbcs" ]' )=00>$" Arlegdzetdageb ^tretcly" ^trunturc" egk Prancss" ^teghark? ^teghark Sgdvcrsdty
Prcss'
-PC^[? Pabdtdneb" Cnagafdn" ^andeb" egk [cnigabaly Egebysds‖" rctrdcvck ag 50ti Antamcr" =055
hraf ittp?!!kcndkc&ludkc'naf!pcst!
Partcr" F'C' )54<4$" Iaw Nafpctdtdvc Harncs ^iepc ^tretcly" Ierverk musdgcss ]cvdcw"
Ferni!Eprdb 54<4
Partcr" F'C' )5490$" Nafpctdtdvc ^tretcly" Hrcc Prcss" Gcw Tarj" 5490'
Partcr" F'C' )=009$" [ic Hdvc Nafpctdtdvc Harncs [iet ^iepc ^tretcly" Ierverk musdgcss]cvdcw" Oeguery =009
]edgcr egk [urmeg )=004$" Dgtrakuntdag ta Dgharfetdag ^ystcfs scnagk ckdtdag" \dbcy" =004" pp
>8„;5
Muklct ]cgt&E&Ner? Fdssdag ^tetcfcgt" Arlegdsetdag strunturc" hdgegndebs rctrdcvck ag 50ti
Antamcr" =055 hraf ittp?!!www'muklct'naf!muklct\cm!iafc!iafc'cx
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