brightedge share15 - cm206: content measurement metrics: pages & performance - chris bennett
Post on 11-Apr-2017
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The leading industry event by digital marketers for digital marketers
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Content Measurement MetricsHow to always succeed with content marketing
@brightedge #share15
@brightedge #share15
@brightedge #share15
Incase you missed it…
@brightedge #share15
We all know that Keywords are important for SEO
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Start with Data Cube
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Discover Long Tail
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Sort by Value
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Just by focusing on keywords with High Value
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Dump it all into a spreadsheet, prioritize by “Value”
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The ideas will form from the research
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Case Study
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Wasn’t Viral
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22k searches a mo
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- 302 Different Keywords bringing traffic
- 75 Keywords in the top 10
- 1,300 visits a day
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Case Study
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Again not Viral
@brightedge #share15
- 1,300 Different Keywords bringing traffic
- 100 Keywords in the top 10
- 1,100 visits a day
@brightedge #share15
Again: focus on Keyword Value
@brightedge #share15
I know, recipes are easy
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I know, recipes are easy
just slap the word “Paleo” on it and it will work
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so lets talk B2B
@brightedge #share15
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how to make a good sales pitcheffective sales pitch
effective sales presentationsgood sales pitch lineshow to pitch a sale
the perfect sales pitchwriting a sales pitcha good sales pitch
how to make a sales pitch presentationsuccessful sales pitch
what is a good sales pitchmaking a sales pitchsales pitch templatesales pitch outline
how to make a sales presentationperfect sales pitch
how to give a sales pitchgreat sales presentations
how to sales pitchhow to make a sale
how to write a sales pitchhow to make salessales pitch scripthow to do sales
how to create a sales pitchhow to start a sales pitchcreating a sales pitch
sales pitch tipssales pitch book
sales pitches that workhow to give a sales presentation
good salesbest sales pitch
best sales pitch examplesbest sales presentation
best sales pitchesthe best sales pitchgood sales pitch ideashow to make a sales callsales pitch templatesphone sales pitch
timeshare sales pitchbest sales presentations
sales pitches
how to make a good sales pitcheffective sales pitch
effective sales presentationsgood sales pitch lineshow to pitch a sale
the perfect sales pitchwriting a sales pitcha good sales pitch
how to make a sales pitch presentationsuccessful sales pitch
what is a good sales pitchmaking a sales pitchsales pitch templatesales pitch outline
how to make a sales presentationperfect sales pitch
how to give a sales pitchgreat sales presentations
how to sales pitchhow to make a sale
how to write a sales pitchhow to make salessales pitch scripthow to do sales
how to create a sales pitchhow to start a sales pitchcreating a sales pitch
sales pitch tipssales pitch book
sales pitches that workhow to give a sales presentation
good salesbest sales pitch
best sales pitch examplesbest sales presentation
best sales pitchesthe best sales pitchgood sales pitch ideashow to make a sales callsales pitch templatesphone sales pitch
timeshare sales pitchbest sales presentations
sales pitches
how to make a good sales pitcheffective sales pitch
effective sales presentationsgood sales pitch lineshow to pitch a sale
the perfect sales pitchwriting a sales pitcha good sales pitch
how to make a sales pitch presentationsuccessful sales pitch
what is a good sales pitchmaking a sales pitchsales pitch templatesales pitch outline
how to make a sales presentationperfect sales pitch
how to give a sales pitchgreat sales presentations
how to sales pitchhow to make a sale
how to write a sales pitchhow to make salessales pitch scripthow to do sales
how to create a sales pitchhow to start a sales pitchcreating a sales pitch
sales pitch tipssales pitch book
sales pitches that workhow to give a sales presentation
good salesbest sales pitch
best sales pitch examplesbest sales presentation
best sales pitchesthe best sales pitchgood sales pitch ideashow to make a sales callsales pitch templatesphone sales pitch
timeshare sales pitchbest sales presentations
sales pitches
grab those keywords
@brightedge #share15
• Almost 2 yrs old
• 94 keywords in Top 10
• Over 219 unique keywords bringing traffic
• July had 25 more keywords ranking in the top 10 than in June
• 797 LinkedIn Shares
https://www.salesforce.com/blog/2014/02/how-to-make-good-sales-pitch.html
B2B
@brightedge #share15
@brightedge #share15
Articles with proper keyword planning
@brightedge #share15 http://www.glasses.com/what-is-coachella
Graphics need SEO too
@brightedge #share15 http://www.glasses.com/what-is-coachella
Graphics need SEO too
@brightedge #share15 http://www.glasses.com/what-is-coachella
@brightedge #share15
So to recap
Spend enough time up front on keyword research
Write content that is inspired by keywords
Create altruistic content for the user
Track test and prove
Repeat
The leading industry event by digital marketers for digital marketers
powered by BRIGHTEDGE
@chrisbennett
chris@97thfloor.com
97thFloor.com
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