branding campaign

Branding Campaign

Play TV Spot

Full page ad

Quarter page ads

Strip ad - 6 x 4

New York Times insert

Direct Mail

Pocket Folder

Email signature

Sales flyer

Email Blast

Segmented email

Banner Ads

728 x 90

300 x 250

Booth art

Facebook page

Facebook contest page

Mixpo ad

21

HMS Branding Campaign Results

Print

Direct Mail

Online Video

Yahoo!

Chron.com

Facebook Ad

20 22 23 24 25 26

March 2011

8,290 pieces delivered to small/medium business owners

Channel Campaign Details/Results

C&S Zones (4) Star Star3,162,000 Impressions,36.2% reach

Mixpo Spot654,854 Impressions, 4656 Views, 74 Clicks, 453 Interactions

135,551 Impressions 85 Clicks

No data. Non-guaranteed space.

2,817,134 Impressions 528 Clicks

28

HMS Branding Campaign Results

Print

Online Video

Yahoo!

Chron.com

Facebook Ad

27 29 30 31 1 2

March 2011Channel Campaign Details/Results

Biz, Star,Good Life

InMotion,Zone (1) InMotion

4,454,205 Impressions,41% reach

Mixpo Spot 1,164,518 Impressions, 11,065 Views, 213 Clicks, 1,645 Interactions

125,706 Impressions 69 Clicks

No data. Non-guaranteed space.

2,859,976 Impressions 423 Clicks

Main

4

HMS Branding Campaign Results

Print

Insert

Online Video

Yahoo!

Chron.com

Facebook Ad

3 5 6 7 8 9

April 2011Channel Campaign Details/Results

MainInMotion,Zones (6)

Main, Biz

7,100,916 Impressions,41% reach

Mixpo Spot1,406,830 Impressions, 14,536 Views, 199 Clicks, 1,307 Interactions

115,471 Impressions 75 Clicks

No data. Non-guaranteed space.

2,998,327 Impressions 478 Clicks

Weather, InMotion

NYT insert to Houston-area subscribers and single copy 13,000

WeatherMain, C&S

11

HMS Branding Campaign Results

Print

Email Blast

Online Video

Yahoo!

Chron.com

Facebook Ad

10 12 13 14 15 16

April 2011Channel Campaign Details/Results

BizInMotion,Zones (2) InMotion

4,568,525 Impressions,39.7% reach

73,279 Impressions 35 Clicks

No data. Non-guaranteed space.

2,080,653 Impressions 335 Clicks

Delivered to 251,000Facebook page 100 Likes

Weather Main

Mixpo Spot126,249 Impressions, 1,315 Views, 33 Clicks, 110 Interactions

Biz