brand identity let colors rule · concept color quotes. 2019-2020 ... carry bag. travelling bag /...

BRAND IDENTITY

Colors affect our mood and can even subconsciously shape Action.

Mesuca put a lot of thought into the colors, and develop a totally new Sports collection Under Co-branding

Pantone and SPK.

LET COLORS RULE

2019

PRODUCT

CATEGORY

YOGA &

FITNESS

WATER

SPORT

RACKETS BALLS

SUPPORTER RIDE-ON

TRAVELLING

HIGH-END YOGA MAT

RUBBER BACK WITH PU COATED SURFACE, 173*61*0.5CM, ABOUT 3000G, EMBOSSED LOGO

SHRINK FILMED WITH INLAY PAPER AND STRAP

HIGH-END YOGA MAT

HIGH DENSITY PVC MATERIAL, 180*66*0.6CM, ABOUT 3400G, WOVEN LABEL LOGO

SHRINK FILMED WITH INLAY PAPER AND STRAP

MID-GRADE YOGA MAT

TPE MATERIAL, 183*80*0.6CM, ABOUT 1000G, EMBOSSED LOGO

SHRINK FILMED WITH INLAY PAPER AND STRAP

MID-GRADE YOGA MAT

NBR MATERIAL, 183*61*1CM, 830-850G, EMBOSSED LOGO

SHRINK FILMED WITH INLAY PAPER , STRAP AND CARRY BAG

FAST-MOVING YOGA MAT

FULL PRINT, PVC MATERIAL, 173*61*0.4CM, ABOUT 800G, PRINT LOGO

SHRINK FILMED WITH INLAY PAPER AND STRAP

GYM BALL: PVC, Φ75CM, ABOUT 1200G, WITH FOOT PUMP, COLOR BOX

PILATE BALL: PVC, Φ22CM, WITH HAND PUMP, COLOR BOX

GYM BALL & PILATE BALL

YOGA ROLLER

PILATE WHEEL: TPE+ABS, Φ33*13*1.2CM, ABOUT 1100G, SHRINK FILMED WITH INLAY CARD

FOAM ROLLER: EPP, Φ14*33CM, ABOUT 160G, SHRINK FILMED WITH INLAY CARD

YOGA ROLLER & BRICK

ROLLER: EVA+PP, Φ14*68CM, 2 PARTS ASSEMBLED, SHRINK FILMED WITH INLAY CARD

BRICK: EVA, 23*15*7.6CM, ABOUT 150G, SHRINK FILMED WITH INLAY CARD

YOGA & PILATE

PILATE RING

FOAM+GLASS SHEET STEEL, Φ35CM, ABOUT 195G, COLOR BOX

YOGA & PILATE

COTTON STRAP: COTTON, 2.5*200CM, ABOUT 130G, COLOR BOXD-RING STRAP: WEBBING+METAL, 3.8*183CM, ABOUT 78G, COLOR BOX

YOGA STRAP

ADJUSTABLE: PP+TPR+STEEL, 14*12CM, 10-40KG AJUSTABLE, ABOUT 140G, PAPER CARDFOAM: FOAM+STEEL, ABOUT 200G/PAIR, COLOR BOX

HAND GRIP

BAND: TPR, ABOUT 90G, COLOR BOXLOOP: LATEX,5PCS/SET, 600*50*0.35/0.5/0.7/0.9/1.1MM, ABOUT 120G, IM+CARRY BAG+COLOR BOX

EXERCISE BAND

RESISTANCE TUBE

8-SHAPE, NBR+LATEX, 30*12*5CM, ABOUT 60G, COLOR BOX

STRIGHT ONE, NBR+LATEX+PP, 20LB/30LB, COLOR BOXROUND-SHAPE, NBR+LATEX, ABOUT 42G, COLOR BOX

CORE SLIDER

ABS+EVA, Φ17.7CM, ABOUT 100G/PC, 2PCS/SET, COLOR BOX

YOGA & PILATE

JUMP ROPE

9 FEET, FOAM HANDLE, PVC ROPE, HANGER CARD

YOGA & PILATE

HAND THERAPY BALL: SILICONE, ABOUT 50G/PC, BLISTER

PENUT BALL+MASSAGE BALL: PVC, Φ 7*15CM, Φ 7.5CM, COLOR BOXBALANCE CUSHION WITH HAND PUMP, PVC, Φ 33CM, COLOR BOX

MASSAGE KITS

DOUBLE WHEEL MASSAGER: PP+TPR, COLOR BOX

STEEL BALL MASSAGER: PP+TPR+STEEL+PVC+ABS, COLOR BOX

MASSAGER

DUMBELL

DUMBELL SET OPTIONAL WEIGHT: 1KG/PC, 1.5KG/PC, 2KG/PC, 2.5KG/PC, 3KG/PC

KETTLE DUMBELL: 5LB, 8LB, 10LB

SUPPORTER

HEAD BAND 1PC, TERRY CLOTH, WTH STITCHED LABEL

WRIST BAND 1 PAIR, TERRY CLOTH, WTH STITCHED LABEL

SUPPORTER

ELBOW SUPPORTER, 1PC, KNITTING, M/L, COLOR BOX

ANKLE SUPPORTER , 1PC, KNITTING, M/L, COLOR BOX

KNEE SUPPORTER , 1PC, KNITTING, M/L, COLOR BOX

WRIST SUPPORTER , 1PC, KNITTING, M/L, COLOR BOX

WAIST BELT,1PC, NEOPRENE, FREE SIZE, COLOR BOX

TABLE TENNIS RACKET

BADMINTON RACKET

WATER SPORT

BASKETBALL

SOCCER BALL

VOLLEYBALL

SKATEBOARD

HELMET

CLASSIC CHIP

TRAVELLING

COMBO SET

STRIPE

TRAVELLING

COMBO SET

ARTISTIC FORMSHAND DRAWN

TRAVELLING

COMBO SET

COLOR QUOTES

CONCEPT

COLOR QUOTES

2019-2020

CAPSULE COLLECTION – 8BIT

SUITCASE

SUITCASE

BACKPACK

CARRY

BAG

TRAVELLING BAG / GYM BAG

WATER BOTTLE

UMBRELLE

KEY CHAIN

TRAVELLING ACCESSORIES

LADY

MEN

JUNIOR

KIDS

MAIN

TARGET

CONSUMERS

MARKETING

•1000-people yoga

•District Racket Casual Competition

SALES CHANNEL

SPORTS

STORE

RETAIL

STOREHYPER

MARKETE-COMMERCE

GIFT

CHANNEL

DISPLAY CUSTOMIZED SERVICE

Promotion DisplayAn example for Germany Hypermarket customer

ROAD-SHOW

Display

Step 1

1 set/Color boxStep 2

6 set/DisplayStep 3

Store display

Store

Regular Display

POP-UP STORE

POP-UP STORE

LET COLORS RULE

WECHAT MESUCA PUBLICE ACCOUNT

ON WECHAT