brand identity guide october 2014 - british rowing · 2018-02-22 · british rowing brand identity...
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Brand Identity Guide October 2014
Foreword . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
1. The British Rowing Masterbrand & Configurations . . 31.1 The British Rowing masterbrand 41.2 Colour palette 51.3 Sizing & clearance space 61.4 Reversed & monochromatic configurations 71.5 Affiliated club & event descriptor configurations 81.6 Region descriptor configurations 91.7 Committee descriptor configurations 10
2. GB Rowing Team Logo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 112.1 The GB Rowing Team logo 122.2 Reversed & monochromatic configurations 132.3 Programme & event descriptor configurations 14
3. Applications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153.1 Printed materials 163.2 Masterbrand on apparel 173.3 GB Rowing Team logo on apparel 18
4. Communications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 194.1 Typography 204.2 Document templates 21
FOR INTERNAL USE ONLY . . . . . . . . . . . . . . . . . . . . . . . . 22 to 365. Masterbrand Variations & Brand Element . . . . . . . . . . .22
5.1 Alternative format 235.2 Descriptor configurations 245.3 Brand element 255.4 Brand element colours 26
6. British Rowing Sub-brands . . . . . . . . . . . . . . . . . . . . . . . . . 276.1 Using sub-brand logos 286.2 RowActiv 29
7. Staff Communications . . . . . . . . . . . . . . . . . . . . . . . . . . . . .307.1 Email signatures 317.2 Out of office messages 327.3 Business cards 337.4 Official letterheads 347.5 Powerpoint templates 357.6 CD & DVD covers 36
British Rowing Brand Identity Guide 1
CONTENTS
FOREWORD
British Rowing Brand Identity Guide 2
Approval processAny use of the British Rowing masterbrand or configurations must be approved in writing from British Rowing Head Office by a person authorised by the CEO prior to production. An artwork proof of the use and placement of the logo should be emailed to brand@britishrowing.org. We aim to respond to all approval requests within 3 working days.
If you would like to be supplied with brand artwork or have any questions please contact brand@britishrowing.org or the British Rowing office on 0208 237 6700.
British Rowing, as the governing body for the sport, is responsible for the development of rowing in England and the training and selection of rowers to represent Great Britain.
We are committed to ensuring that the sport continues to thrive from the grass roots right up to elite level.
The British Rowing masterbrand is synonymous with the development and success of the sport.
United under one masterbrand we have created a GB Rowing Team version for the high performance arm of British Rowing. The GB Rowing Team logo embodies the achievement and pride of those athletes selected to represent Great Britain.
As the most important part of our visual identity it is essential that, where approval is granted to use the British Rowing masterbrand or GB Rowing Team logo, the standards outlined in this document are strictly adhered to.
3
THE BRITISH ROWING MASTERBRAND & CONFIGURATIONS
1. THE BRITISH ROWING MASTERBRAND & CONFIGURATIONS
British Rowing Brand Identity Guide 4
Graphic
Logotype
1.1 THE BRITISH ROWING MASTERBRAND
This is the British Rowing primary masterbrand and is the property of British Rowing.
The British Rowing masterbrand is trademarked and should always appear in its trademarked form shown right.
It is not permissible to change any part of the British Rowing masterbrand.
The graphic and logotype must always be used together.
All use of the British Rowing masterbrand is subject to completion of the approval process detailed on page 2.
THE BRITISH ROWING MASTERBRAND & CONFIGURATIONS
The British Rowing masterbrand consists of two colours: British Rowing Blue and British Rowing Red. Neither should be altered or substituted for different shades of blue or red.
Pantone 295C (blue) and Pantone 485C (red) should be used for any 2 colour reproductions.
British Rowing Brand Identity Guide 5
1.2 COLOUR PALETTE
British Rowing BluePantone 295C
British Rowing RedPantone 485C
THE BRITISH ROWING MASTERBRAND & CONFIGURATIONS
British Rowing Blue
Cyan 100 Magenta 81 Yellow 35Black 33 Red 14Green 52Blue 91
Hex 00386b
British Rowing Red
Cyan 0 Magenta 80 Yellow 82 Black 14
Red 219Green 43Blue 39
Hex d81e05
The British Rowing masterbrand should be given generous clear space around it and should not be enclosed in another graphic. Shown (right) is the minimum clearance space that should surround the masterbrand and any of its configurations.
The masterbrand must sit with at least one ‘O’ width between it and the edge of another logo, graphic, page, plane of colour or piece of text. The size of the ‘O’ is taken from the word ‘Rowing’ and as the masterbrand increases in size, the clearance space around it needs to increase to fit the relative size of the ‘O’ appearing in the word ‘Rowing’.
The Graphic should be at least 14mm wide, measured from the furthest tip of the left oar to the furthest tip of the right oar. The Logotype will adjust to the relative size of the Graphic.
There is no maximum size for the masterbrand.
British Rowing Brand Identity Guide 6
1.3 SIZING & CLEARANCE SPACE
O
O
O
O
14mm
THE BRITISH ROWING MASTERBRAND & CONFIGURATIONS
Not to Scale
British Rowing Brand Identity Guide 7
1.4 REVERSED & MONOCHROMATIC CONFIGURATIONS
If the British Rowing masterbrand needs to be reproduced on a coloured background the reversed configuration should be used.
Where colour reproduction is not possible the monochromatic configuration should be used.
All use of the British Rowing masterbrand is subject to completion of the approval process detailed on page 2.
THE BRITISH ROWING MASTERBRAND & CONFIGURATIONS
Monochromatic configuration
Reversed configuration
The affiliated club and affiliated event configurations can only be used by British Rowing affiliated clubs and events subject to completion of the approval process detailed on page 2.
It is not permissible to change any part or add any additional element to these configurations.
The affiliated club and affiliated event configurations should be used on a white background whilst the reversed configurations should be used on a background of any other colour.
The masterbrand colour palette, sizing and clearance space requirements should also be applied to these configurations.
The descriptor text should be 90% of the Logotype.
Guidelines for using the affiliated club and affiliated event configurations on apparel can be found in section 3.2.
THE BRITISH ROWING MASTERBRAND & CONFIGURATIONS
British Rowing Brand Identity Guide 8
1.5 AFFILIATED CLUB & EVENT DESCRIPTOR CONFIGURATIONS
Reversed affiliated club configuration
Affiliated club configuration Affiliated event configuration
Reversed affiliated event configuration
Each British Rowing region has a region configuration which may only be used subject to completion of the approval process detailed on page 2 and approval from the appropriate Regional Rowing Council.
It is not permissible to change any part or add any additional element to the region configurations.
The region configuration should be used on a white background whilst the reversed region configuration should be used on a background of any other colour.
The masterbrand colour palette, sizing and clearance space requirements should also be applied to the region configurations.
The descriptor text should be 90% of the Logotype.
If a new configuration is required this must be agreed in advance and in writing with British Rowing Head Office where the artwork is compiled. Regional Rowing Council configurations are available on request.
Guidelines for using a region configuration on apparel can be found in section 3.2.
THE BRITISH ROWING MASTERBRAND & CONFIGURATIONS
British Rowing Brand Identity Guide 9
1.6 REGION DESCRIPTOR CONFIGURATIONS
Reversed region configuration
Region configuration
British Rowing Brand Identity Guide 10
1.7 COMMITTEE DESCRIPTOR CONFIGURATIONS
All British Rowing committees have a committee configuration which may only be used subject to completion of the approval process detailed on page 2 and approval from the appropriate committee chair.
It is not permissible to change any part or add any additional element to the committee configurations.
The committee configuration should be used on a white background whilst the reversed committee configuration should be used on a background of any other colour.
The masterbrand colour palette, sizing and clearance space requirements should also be applied to the committee configurations.
The descriptor text should be 90% of the Logotype.
If a new configuration is required this must be agreed in advance and in writing with British Rowing Head Office where the artwork is compiled.
Guidelines for using a committee configuration on apparel can be found in section 3.2.
THE BRITISH ROWING MASTERBRAND & CONFIGURATIONS
Reversed committee configuration
Committee configuration
11
GB ROWING TEAM LOGO
2. GB ROWING TEAM LOGO
12
Graphic
Logotype
2.1 THE GB ROWING TEAM LOGOThe GB Rowing Team is the high performance arm of British Rowing.
The GB Rowing Team logo combines the British Rowing masterbrand graphic with the GB Rowing Team logotype centralised beneath.
The GB Rowing Team logo is the property of British Rowing and may not be reproduced without written permission.
It is not permissible to change any part of the GB Rowing Team logo, and the graphic and logotype must always be used together.
The GB Rowing Team logo is trademarked.
The masterbrand colour palette, sizing and clearance space requirements, detailed in sections 1.2 & 1.3, should also be applied to the GB Rowing Team logo.
Approval ProcessAny use of the GB Rowing Team logo or configurations must be approved in writing from the GB Rowing Team office by a person authorised by the Performance Director prior to production. An artwork proof of the use and placement of the logo should be emailed to info@gbrowingteam.org.uk.
If you would like to be supplied with brand artwork or have any questions please contact info@gbrowingteam.org.uk or the GB Rowing Team office on 0208 237 6767.
GB ROWING TEAM LOGO
British Rowing Brand Identity Guide
13
2.2 REVERSED & MONOCHROMATIC CONFIGURATIONSIf the GB Rowing Team logo needs to be reproduced on a coloured background for print media please use the reversed configuration.
Where colour reproduction is not possible the monochromatic configuration should be used.
The masterbrand sizing and clearance space requirements, detailed in section 1.3, should also be applied to the reversed and monochromatic configurations.
All use of the GB Rowing Team logo is subject to completion of the approval process detailed on page 12.
GB ROWING TEAM LOGO
Reversed configuration
Monochromatic configuration
British Rowing Brand Identity Guide
GB Rowing Team has created a number of descriptor configurations for use in relation to very specific groups, programmes and events.
From time-to-time GB Rowing Team may create new descriptor configurations which must be agreed in advance and in writing with the GB Rowing Team Performance Director.
The masterbrand colour palette, sizing and clearance space requirements, detailed in sections 1.2 & 1.3, should also be applied to the descriptor configurations.
The descriptor text should be 90% of the Logotype.
All use of the GB Rowing Team descriptor configurations is subject to completion of the approval process detailed on page 12.
14
2.3 PROGRAMME & EVENT DESCRIPTOR CONFIGURATIONS
GB ROWING TEAM LOGO
British Rowing Brand Identity Guide
15
APPLICATIONS
3. APPLICATIONS
The British Rowing masterbrand or GB Rowing Team logo should appear as a consistent size across all printed materials. The sizing, for standard paper sizes, are as shown (right).
Wherever possible for print marketing the masterbrand or GB Rowing Team logo should appear in either the top or bottom right hand corner, unless it is the stand alone message i.e. event banners, signage, stickers, pin badges etc.
The distance from the edge of the paper must be at least half the height of the masterbrand or GB Rowing Team logo.
e.g. A2 reproduction: 44mm (X) x 0.5 = 22mm
This formula applies to the clearance space of the masterbrand or GB Rowing Team logo on all paper sizes.
The British Rowing masterbrand and GB Rowing Team logo must not be used adjacent to one another.
For all official letterheads the masterbrand or GB Rowing Team logo should be centrally aligned and 20mm in height.
British Rowing Brand Identity Guide 16
3.1 PRINTED MATERIALSNot to Scale
A2 (420 x 594mm)
A3 (297 x 420mm)
A4 (210 x 297mm)
A5 (148 x 210mm)
A6 (105 x 148mm)
44mm
33mm
25mm
18mm
14mm
0.5x
x (logo height) =
0.5x
APPLICATIONS
The affiliated, region and committee configurations can be embroidered or printed on to splash tops, hoodies and t-shirts, subject to completion of the approval process detailed on page 2.
Affiliated, region or committee configurations must appear on the front left or right breast and should not be used in any other placement on the garment.
Any additional logos or wording featured on the garment must be used in an alternate location.
Any wording or additional logos used on the alternate breast should cover an area no larger than 100% of the affiliated, region or committee configuration. Where wording is used on the reverse of the garment the height of the lettering should not exceed the height of the affiliated, region or committee configuration graphic.
The recommended font for any additional wording is Francois One, use of the Logotype font Trajan Pro is not permitted.
Where the affiliated club configuration is used the British Rowing affiliated club logo must also appear on the alternate breast.
If a commercial sponsor logo appears on a garment or a club, event, region or committee wishes to use a configuration on any other item, please contact Head Office for guidance.
APPLICATIONS
British Rowing Brand Identity Guide 17
3.2 MASTERBRAND ON APPAREL
Yorkshire RegionJunior Squad
Any additional logos or wording on the front must cover an area no larger than 100% of the affiliated, region or committee configuration and appear on the alternate breast
Front
Back
Junior Squad
DescriptorConfiguration
100%
Any lettering used on the reverse must not exceed the height of the affiliated, region or committee configuration graphic on the front of the garment
Left/right breast Alternate breast
Alternative logo or wording
100%
Not to scale
Not to scaleGraphic on front
Where the GB Rowing Team logo is approved for use on items of Team clothing the primary logo should be used on a white fabric and the appropriate reversed configuration may be used on navy or red fabrics.
If the GB Rowing Team logo needs to be reproduced on a fabric of any other colour please contact the GB Rowing Team Office for guidance.
The reversed configuration for print media, shown in Section 2.2, may also be used on apparel as the GB Rowing Team office consider appropriate.
GB Rowing Team branding on parts of Team garments such as, but not limited to, neck tapes and shirt hemsWhere the part of the garment to be branded is a narrow strip exceptionally the GB Rowing Team Logotype may be used separately from the Graphic.
Event Specific BrandingWhere the event name and venue are permitted on key items of apparel e.g. World Championships All-in-Ones, event specific polo-shirts the font will be consistent with the GB Rowing Team Logotype and will be British Rowing Blue on a white background or white on any other colour background. The event text should be 90% of the Logotype.
18
3.3 GB ROWING TEAM LOGO ON APPAREL
APPLICATIONS
British Rowing Brand Identity Guide
Reversed configuration for use on a red background Reversed configuration for use on a navy background
19
COMMUNICATIONS
4. COMMUNICATIONS
British Rowing Brand Identity Guide 20
4.1 TYPOGRAPHY
COMMUNICATIONS
The following fonts should be used across all British Rowing printed materials and communications.
Heading Font
Francois OneABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789This font can be used in upper and lower case and for sub headings as appropriate.
Body Copy Font
Gills Sans MTABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 0123456789
This font can be in used in upper and lower case and for sub headings, Gill Sans MT in bold may also be used for headings as appropriate.
All British Rowing documents follow a standard layout with a set placement for the masterbrand, brand element and page numbers which must not be altered. The Word template is available from Head Office.
The title page displays the British Rowing masterbrand right aligned in the header, 25mm in height and the brand element and contacts bar in the footer. The title font should be Francois One in British Rowing Blue and font size 48.
The first page displays the British Rowing masterbrand right aligned in the header and all internal pages display the page number in the footer. The body copy typeface should be Gill Sans MT in black and font size 12.
For Team documents issued by the GB Rowing Team office an alternative template containing the GB Rowing Team logo is available.
All notices or announcements should follow the layout of the Notice Sheet Template, available from Head Office in portrait and landscape orientation. This displays the British Rowing masterbrand right aligned in the header, 25mm in height and the brand element and contact bar in the footer. The heading font should be Francois One in British Rowing Blue and the body copy typeface should be Gill Sans MT font size 12.
If you need to use sponsor, other partners or British Rowing sub-brand logos on any documents, please contact Head Office for guidance.
COMMUNICATIONS
British Rowing Brand Identity Guide 21
4.2 DOCUMENT TEMPLATES
22
MASTERBRAND VARIATIONS & BRAND ELEMENT - FOR INTERNAL USE ONLY
5. MASTERBRAND VARIATIONS& BRAND ELEMENTFor internal use only
The British Rowing masterbrand and GB Rowing Team logo should be used in their primary format wherever possible.
If this is not possible due to lack of space for example, the alternative format may be used.
The masterbrand colour palette, sizing and clearance space requirements should also be applied to the alternative format.
It is not permissible to change any part of the alternative format.
British Rowing Brand Identity Guide 23
5.1 ALTERNATIVE FORMAT
MASTERBRAND VARIATIONS & BRAND ELEMENT - FOR INTERNAL USE ONLY
All descriptor configurations combine the British Rowing masterbrand or GB Rowing Team logo with a descriptor centralised beneath.
It is not permissible to change any part of the descriptor configurations and the graphic, logotype and descriptor must always be used together.
The typeface used for all descriptors is Trajan Pro Bold in British Rowing Blue. The descriptor text is 90% of the logotype.
The descriptor text may only run onto more than one line where the centralised descriptor extends more than 6 letters outside the width of the Logotype, three at the beginning and three at the end.
The masterbrand colour palette, sizing and clearance space requirements should also be applied to all descriptor configurations.
Where a new descriptor configuration is required this must be agreed in advance and in writing with the GB Rowing Team office or British Rowing Head Office where the artwork is compiled.
British Rowing Brand Identity Guide 24
5.2 DESCRIPTOR CONFIGURATIONS
MASTERBRAND VARIATIONS & BRAND ELEMENT - FOR INTERNAL USE ONLY
Masterbrand
Descriptor
British Rowing Brand Identity Guide 25
5.3 BRAND ELEMENT
The brand element works to compliment the masterbrand on all corporate and outward facing British Rowing collateral.
The brand element can only be used on white or blue backgrounds and can be cropped and flipped as required.
MASTERBRAND VARIATIONS & BRAND ELEMENT - FOR INTERNAL USE ONLY
British Rowing Brand Identity Guide 26
5.4 BRAND ELEMENT COLOURS
MASTERBRAND VARIATIONS & BRAND ELEMENT - FOR INTERNAL USE ONLY
Pantone 660C
Cyan 91 Magenta 61 Yellow 0 Black 0
Red 0Green 102Blue 179
Hex 0b67b2
Cyan 66 Magenta 22 Yellow 22 Black 0
Red 86Green 161Blue 183
Hex 56a1b7
Cyan 42 Magenta 12 Yellow 0 Black 0
Red 134Green 195Blue 247
Hex 8dc1e8
Cyan 59 Magenta 9 Yellow 0 Black 0
Red 85Green 185Blue 233
Hex 55b9e9
If you require additional colours those detailed below may be used in conjunction with the brand element.
Pantone 549C Pantone 283C
Pantone 2915C
27
BRITISH ROWING SUB-BRANDS - FOR INTERNAL USE ONLY
6. BRITISH ROWING SUB-BRANDSFor internal use only
Sub-brand 100%
Sub-brand 100%
The masterbrand must appear alongside any British Rowing sub-brand logo which does not incorporate the British Rowing Graphic or Logotype.
Clearance spaceWhen placing the British Rowing masterbrand alongside another logo, please use the clearance space guidelines detailed in Section 1.3. A vertical line should appear between each logo, this is 125% the height of the masterbrand and British Rowing blue in colour.
Colour reproductionsThe logos should appear in their full colour versions wherever possible. If a logo appears in colour, the British Rowing masterbrand should too, if black and white logos are used, the monochromatic configuration should match them.
SizeSub-brand logos will represent an area 100% of the British Rowing masterbrand, but the masterbrand must always precede the sub-brand logo. It should follow the printed materials placement guidelines as detailed in Section 3.1.
Ideally only one sub-brand should be used in connection with the masterbrand, but if more than one is needed they will sit to the right of the first sub-brand, in hierarchical order. Hierarchy can be based upon the sub-brands relative importance to the advertised initiative, event or activity or on their relative budget input.
BRITISH ROWING SUB-BRANDS - FOR INTERNAL USE ONLY
British Rowing Brand Identity Guide 28
6.1 USING SUB-BRAND LOGOS
o
o
o
Sub-brand
Masterbrand 100%
Masterbrand
o
Clearance Space & Colour Reproductions
Size
o
Sub-brand 100%
British Rowing Brand Identity Guide 29
6.2 ROWACTIVThe RowActiv logo should be used on all RowActiv resources - please see Section 6.1 for guidelines on its usage alongside the British Rowing masterbrand.
This sub-brand has 2 key visual elements, the logo and the App Icon.
The logo should be at least 30mm wide measured from the tip of the tick to the edge of R. It must sit with at least one ‘o’ width between it and the edge of another logo, graphic, plane of colour or piece of text. The size of the ‘o’ is taken from the word ‘Row’. There is a reversed configuration for use on coloured backgrounds.
The App Icon should be at least 14mm wide. If the logo needs to appear smaller than 30mm, please use the App Icon instead.
Colour PaletteThe RowActiv logo consists of two colours: RowActiv Blue and RowActiv Orange. Neither should be altered or substituted for different shades of blue or orange.
Pantone 3025C (blue) and Pantone 144C (orange) should be used for any 2 colour reproductions.
14mm
BRITISH ROWING SUB-BRANDS - FOR INTERNAL USE ONLY
RowActiv App Icon 30mm
Not to Scale
Reversed configuration for use on coloured backgrounds
RowActiv BluePantone 3025C
RowActiv Blue
Cyan 91 Magenta 58 Yellow 5 Black 0
Red 3Green 107Blue 172
Hex 036bac
RowActiv OrangePantone 144 C
RowActiv Orange
Cyan 0 Magenta 50 Yellow 100 Black 0
Red 247Green 148Blue 30
Hex f7941e
30
STAFF COMMUNICATIONS - FOR INTERNAL USE ONLY
7. STAFF COMMUNICATIONSFor internal use only
--Alison Sharpe
Publications & Marketing | British RowingMain Office: 020 8237 6700Direct Line: 020 8237 6787Mobile: 077 5401 5206britishrowing.org
This email may contain confidential and/or privileged information. Please
see britishrowing.org/disclaimer for our policy on its use.
STAFF COMMUNICATIONS - FOR INTERNAL USE ONLY
British Rowing Brand Identity Guide 31
Email signatures should follow the format below. A black Gill Sans MT typeface should be used in font size 12. There are no logos or graphics.
1. Two dashes
2. First name, surname
3. Job title or team name, a small vertical line and ‘British Rowing’
4. Office name, a colon, double space and the phone number split into groups of four digits. Please use either: Main Office (Hammersmith HQ), Bedford Office (Bedford) or your work office. If you do not have an office phone number, do not use this line.
5. ‘Direct Line’, a colon, double space and the number split into groups of four digits. If you do not have a direct line, do not use this line.
6. ‘Mobile’, a colon, double space and the number split into groups of four digits. If you do not have a mobile do not use this line.
7. British Rowing website address.
8. The disclaimer, followed by a blank line. (font size 9)
7.1 EMAIL SIGNATURES
12
34567
8
STAFF COMMUNICATIONS - FOR INTERNAL USE ONLY
British Rowing Brand Identity Guide 32
7.2 OUT OF OFFICE MESSAGESOut of office messages should follow the format below. A black Gill Sans MT typeface should be used in font size 12. There are no logos or graphics.
1. Standard statement, followed by the date on which you will be back at work.
2. Standard statement if a colleague can assist with an enquiry in your absence. If this is not the case, do not use this line, or line 3 or 4.
3. List the division or area in which an expected enquiry might be made, along with the relevant colleague’s e-mail address.
4. Include your office phone number in this standard sentence. If you do not have an office number do not use this line.
5. Standard final line
6. ‘Kind regards’
7. First name, surname
I’m currently out of the office on leave, returning on 4th March 2014.
If your query is urgent please contact one of my colleagues:
Explore Rowing queries: sophie.slaney@britishrowing.orgEducation & Training queries: shelley.mckay@britishrowing.org
Or alternatively call the main office: 020 8237 6700
I will aim to answer your e-mail as quickly as possible on my return.
Kind regards,
Alison Sharpe
1
2
3
4
5
6
7
STAFF COMMUNICATIONS - FOR INTERNAL USE ONLY
British Rowing Brand Identity Guide 33
7.3 BUSINESS CARDS
All staff who need business cards should expect their card to look as shown.
The designs are prepared at Head Office and detail the following information; name, surname, job title or role, office postal address, office phone number, mobile and e-mail address.
The reverse displays the navy Brand Element with the website address, facebook and twitter accounts.
The GB Rowing Team logo will replace the masterbrand for GB Rowing Team office staff. The reverse will feature the appropriate option shown below as dictated by their role.
GB Rowing Team office staff GB Rowing Team office talent ID staff
STAFF COMMUNICATIONS - FOR INTERNAL USE ONLY
British Rowing Brand Identity Guide 34
7.4 OFFICIAL LETTERHEADS
6 Lower Mall, London W6 9DJ 020 8237 6700 www.britishrowing.org info@britishrowing.org
British Rowing Limited. A Company Limited by Guarantee, Registered in England No. 1706271. Registered Office: 6 Lower Mall, London W6 9DJ
All British Rowing & GB Rowing Team letterheads and compliment slips follow a standard layout. The Word template of this layout is available from Head Office or the GB Rowing Team office.
The header contains the British Rowing masterbrand, centred and 20mm in height. The footer contains the brand element and the following contact details; postal address, main line office telephone number, website and e-mail address of the office issuing the document, and registered company details. These are spread over three centred lines, as shown right. Gill Sans MT typeface should be used in British Rowing Blue, font size 10 for the first two lines and size 8 for the third.
For Team correspondence issued by the GB Rowing Team office the header contains the GB Rowing Team logo and an alternative footer may be used.
The body copy typeface should be Gill Sans MT in black and font size 12.
If you need to use sponsor, other partners or British Rowing sub-brand logos, please contact Head Office or the GB Rowing Team office for guidance. GB Rowing Team Office, 6 Lower Mall, London W6 9DJ
020 8237 6767 www.gbrowingteam.org.uk info@gbrowingteam.org.ukBritish Rowing Limited. A Company Limited by Guarantee, Registered in England No. 1706271. Registered Office: 6 Lower Mall, London W6 9DJ
.....The GB Rowing Team is the high performance arm of British Rowing
British Rowing footer
GB Rowing Team footer
British Rowing Brand Identity Guide 35
7.5 POWERPOINT TEMPLATES
STAFF COMMUNICATIONS - FOR INTERNAL USE ONLY
British Rowing PowerPoint slides follow a standard layout.The template of this layout is available from Head Office.
The template consists of a cover slide, generic slide and section heading slides. They have a set placement for the logo, heading and page numbers, which should not be altered.
The typefaces used should be consistent in font, colour and size. Francois One should be used for all headings and Gill Sans MT for all body copy.
For GB Rowing Team presentations an alternative template containing the GB Rowing Team logo is available.
Section/Divider heading slide
Initial opening slide Generic slide
British Rowing Brand Identity Guide 36
7.6 CD & DVD COVERS
STAFF COMMUNICATIONS - FOR INTERNAL USE ONLY
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15. Ullaor sustrud tate
DVD TITLE
1. Sport Committee2. Executive Board3. Regional Chairmen4. Regional Reps5. Rowing Safety6. Bedford Staff
If you need to issue files on a CD or DVD, the following cover needs to be attached to officially released versions.
The artwork (shown right) is available on request from Head Office and can either be directly printed onto the surface of the CD/DVD or an adhesive sticker, which is then applied to the CD/DVD.
The list of contents should be printed in the right hand section, opposite the masterbrand.
For more information about British Rowing
britishrowing.org britishrowing @britishrowing
020 8237 6700 info@britishrowing.org
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