brand evolution
Post on 13-Jun-2015
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DESCRIPTION
This document presents framework for content creativity to build brand loyalty.
TRANSCRIPT
BRAND EVOLUTION
AwarenessConsiderationLoyaltyAdvocacy
BRAND STATUS
Content
Content
Content
Content
Content
Content
BRAND EVOLUTION
Information
Education
Lifestyle
Solution
AdvertisingPromotionEvent…
INFORMATION
ArticlesAnnual newsExperience
EDUCATION
LIFESTYLE
PREntertainmentLifestyle topic
SOLUTION
ConferenceCSRAssociation
BRAND FRAMEWORK
Product approach User approach
BRAND STRATEGY
BRAND CONTENT POSITIONING
Content concentration Content zone
BRAND CONTENT
SOCIAL CONTENT
PersonThingFavoriteTrendIssue
- Person: Khanh Ly- Thing: iPhone 5- Favorite: The Voice- Trend/Style: Gangnam style- Issue: economic depression, job loss
Content in Sep 2012 in Vietnam:CURRENT CONTENT
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