bournemouth university media school research day, 30 april, 2014 - bournemouth digital pier
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Strategies for Growth for Crea0ve Digital Clusters: The Road to Bournemouth Pier
Steve Brewer, David Rees
Media School, Bournemouth University, 30 April, 2014
Agenda
• Background: the Digital Economy & ITaaU
• The emergence of creative digital clusters
• Characteristics of clusters
• Transformational challenges
• Emergent ideas and challenges
• What happens next?
IT as a Utility funded under Research Council UK's Digital Economy theme
The Digital Economy vision is of the transforma5onal impact of digital technologies on all aspects of life.
The Digital Economy and ITaaU
The Cloud
food security traditional
utilities
cloud computing
sensors & actuators
telecommunications
data-driven science
electronic lab notebooks
“Network+ smart spaces/ smart ci)es”
libraries of the future
“tangible Interfaces”
“apps are the new taps…”
3D printing
Approach: Network+ & Hub model
• ITaaU one of 4 sub-themes of the Research Councils UK Digital Economy programme
• The Digital Economy vision is of the transformational impact of digital technologies on all aspects of life
• £138 million invested since 2008 by RCUK • Other Networks: Sustainable Society, Communities
and Culture & New Economic Models • Hubs: dot.rural, SiDE and Horizon • Centres for Doctoral Training
Aims and objectives • Unite researchers, users, content and data providers
• Understand how and why businesses and consumers
are using on-demand services
• Understand the provision, uptake, usability, security,
of apps and services delivered in the future Internet
• Champion simple, usable and safe IT provision from
smart services, surroundings and information stores
• Identify perceived barriers that inhibit new users
• Apps for Healthcare – 7 May • User Experience/User Interface Design Workshop – 8 May
• Delivering Food Security: from the Cloud to the App – 13 May
• Data as a Utility, Analytics as a Service – 9 June
• Emerging Economies: International Perspectives
• Platforms for Media Production • Smart Spaces (Cities) and Diversity
• Libraries of the Future
• 3D printing
• Human Data Interaction
Interdisciplinary projects up to £50,000:
• Playable Ci/es • Personal propensity profile for risk • Integrated infrastructure • Libraries of the Future • Social inclusion • Social cohesion and governance • Emerging economies
THIRD CALL OPEN
CLOSING: 9 MAY!
Emerging topics Strong sub-theme are emerging as areas for further investigation:
• Information transformation services – identify and promote
• Transition: revelation è innovationè specialist tool/resource è utility (where is service in this sequence?)
• Designing web to be accessible to those with intellectual disabilities , dyslexia etc…
• Academic eLearning use and development in developing world
• Assistive technologies for older people to use Web 2.0
• Health ICT in developing countries – efforts to improve / build
• Trust and security important but perception is key to success
Join the ITaaU Network+
• Web: www.itutility.ac.uk
• Mailing list: http://jiscmail.ac.uk/itutility • Hashtag #itaaun
• Twitter: SteveITaaU
• Facebook page: http://www.facebook.com/ITutilityNetwork
• Email: info@itutility.ac.uk
• LinkedIn group: IT-as-Utility-Network
The emergence of creative digital clusters
• The Shorditch narra/ve: – Outsiders, theatre, weavers, YBA, TechCity
• Soho, Brighton, Bristol – Bohemian, crea/ve, digital – Transi/onal process – Culture and business merged
Platforms for Media Production
• Many technological options available: – devices, networks, clouds and grids
• Usability and reliability paramount – Users not developers, unlike High Energy Physicists
• Utilities or services? Platforms or proprietary?
• How important is state of the art? – Flexibility and/or security?
• UNISON/Comnet – test beds and evaluation – Community engagement sought (9 May – London w/s)
Characteristics of clusters
• Density – Google effect, planning support, low rents
• Momentum – Growth, development, success breeds success
• Buzz – Dissemina/on, notoriety, stories, success breeds success
City network architecture: Bristol
Prof Dimitra Simeonidou, High Performance Networks, Bristol (Software defined networking (SDN) test beds available)
Bournemouth Digital Pier
Short scoping study for ESRC.
Inspired by Brighton Fuse (CDIT)
Recommendations:
1. Strategic model options
2. Regional support network
3. Workshops and pilot projects
4. Promotion and dissemination
Planning for autumn conference: audience, agenda and goals
• 2 days v. 1 day? • Target audience:
researchers, practitioners, policy makers?
• Bournemouth? • Dates to aim for/avoid
!
Business models for hybrid clusters: the transformational challenge
by David Rees, Henley Business School,
University of Reading
Expanded from the Bournemouth Digital Pier report for the ESRC
© Henley Business School 2014 www.henley.reading.ac.uk
A Bournemouth Conurbation World Class Creative Digital Hub The Transformational Challenge
TRANSFORMATION AT INDUSTRY LEVEL – a Contemporary Challenge
How do you transform this…… Into this……..?
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Anchored CDIT Hub
Dominant Large Corporate(s)
Dependent on onemajor client
Anchored CDIT Hub
Dominant Large Corporate(s)
Dependent on onemajor client
Evolution of individuals and small enterprisesinto a cluster of connected businesses
Internal Infrastructure
Internal Infrastructure
Strategic Initiative
Inorganic Cluster HubStrategic Initiative
Infrastructure Development
Structured Growth Plan
Strategic Initiative
Infrastructure Development
Strategic Initiative
University Linked Technology Enterprise Hubs
University
Technology Enterprise Centre
R&D Partners
Companies
Smallenterprisecluster
Multiple Hubs
Grass Roots CDIT Hub
Organic Cluster Hub
Media City, Salford Quays
“Build bridges as well as towers” NESTA Creative Clusters and Innovation report
PMQs – CDIT local expertise
http://www.bbc.co.uk/i/b03xkq7l/
Conor Burns also a key advocate on committee for Culture, Media and Sport
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Transformational Approach
Wedge Shaped Approach
Top-Down Approach
Bottom-Up Approach
Bi-Polar Approach
Pilot Projects
Identification of key factors for a thriving creative digital economy
• “Create bridges” across locations & countries ✪
• London poised to become Europe’s leading hub: talent, capital and connectivity ✪
• Density key to success, eg. Tech City (1,300 firms) ✪
✪ Eze Vidra – Head of Google for Entrepreneurs and Campus London
References • Bournemouth Digital Pier
– hOp://www.itu/lity.ac.uk/files/2014/01/Bournemouth_CDIT_feasibility_study.pdf
• Crea/ve clusters and innova/on: puWng crea/vity on the map – NESTA Nov 2010
– hOp://www.nesta.org.uk/sites/default/files/crea/ve_clusters_and_innova/on.pdf
• Producing the Future: Understanding Watershed’s Role in Ecosystems of Cultural Innova/on
– hOp://www.watershed.co.uk/sites/default/files/publica/ons/2011-‐03-‐15/Watershed_IFF_Report_online.pdf
• The Brighton Fuse – final report – hOp://www.brightonfuse.com/wp-‐content/uploads/2013/10/The-‐Brighton-‐Fuse-‐Final-‐Report.pdf
Emergent ideas and challenges
• The geography of creativity • Identifying latent clusters • Networks and networking • Nurturing talent • Collaboration/appropriation trade-off • Uncomplicated organisations in
complicated spaces – Watershed • How to measure value?
Bournemouth Digital Pier: recommendations
1. Real-time programme of research 2. Strategic model options 3. Regional CDIT support network 4. Programme of workshops 5. Pilot projects 6. Short-term secondments 7. Promotion and dissemination
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