book review session

BOOK REVIEW SESSION

MONIKA LOHIA 15D54 BIFAAS

ABOUT THE BOOKBOOK : STAY HUNGARY STAY FOOLISHAUTHOR : RASHMI BANSALPUBLICATION : CIIE, IIM AHMEDABADPAGES : 325

ABOUT THE TITLE

ABOUT THE AUTHOR Rashmi Bansal is a writer, entrepreneur and

youth expert. She is also the author of Connect the Dots,

Poor little rich slum and I Have a Dream. She is co-founder and editor of JAM (Just

Another Magazine) She is a columnist on popular Indian news

portal Rediff.com She is a consultant for international youth

research agencies such as The Futures Company (a division of WPP, London) and Flamingo Research (Singapore)

She has been a guest lecturer at various business schools of repute including IIM Ahmedabad, IIM Bangalore, ISB, SP Jain.

WHAT IS BOOK ABOUT? It is about 25 IIM-A graduates who chose to tread a

path of their own making. Interviews with the various successful entrepreneurs. Diverse in age, in outlook they made it big following

their passion. One thing in common: they believed in the power of

their dreams. Seeks to inspire young graduates to look beyond

placements and salaries. Parts in which story is divided:

The Believers The Opportunists The Alternate Vision

THE LIST OF ENTREPRENEURS

THE BELIEVERS Sanjeev Bikhchandani, naukri.com Shantanu Prakash, Educomp Vinayak Chatterjee, Feedback Ventures Ashank Desai, Mastek R Subramanian, Subhiksha Narendra Murkumbi, Shree Renuka Sugars Chender Baljee, Royal Orchid Hotels Madan Mohanka, Tega Industries Sunil Handa, Eklavya Education Foundation Vardan Kabra, Fountainhead School

THE OPPORTUNISTS Deep Kalra, makemytrip.com Rashesh Shah, Edelweiss Capital Nirmal Jain, India Infoline Vikram Talwar, EXL Service K Raghavendra Rao, Orchid Pharma Jerry Rao, Mphasis Shivraman Dugal, Institute for Clinical Research in

India Shankar Maruwada, Marketics Ruby Ashraf, Precious Formals Deepta Rangarajan, IRIS Cyrus Driver, Calorie Care

THE ALTERNATE VISION Venkat Krishnan, GiveIndia Anand Halve, chlorophyll S B Dangayach, Sintex Vijay Mahajan, Basix

Sanjeev Bhikchandani

PGP’89 The book of JOB

THE BELIEVER About him

The birth of a new venture

Hurdles on the way to success

Milestone

“Different people measure success differently”

Advise by Sanjeev Bhikchandani

Be early & do not exaggerate. Get great people. Don’t start business to make money. Spot opportunities. Get smart people. Your choices affect family.

Shantanu Prakash PGP’88 Rock with it, Roll with it

THE BELIEVER

Family Background

Education

Launch of a new Company

Start of EDUCOMP

Struggle

Educomp’s Revenue

Advise by Shantanu Prakash

Risk-reward equation.

Business better than job for IIM-A.

Do what interests you.

Ruby AshrafPGP’83Million Dollar Seamstress

THE OPPORTUNIST Family Background Education Why MBA Moved to US after marriage Appreciated for her dressing style Started precious formals Hobby made to business 2000 retail stores in US and middle

east

Advice by Ruby Ashraf

There is no formula for success

Just keep doing.

Learn from failures

Take up challenge stronger to be successful.

S.B.Dangayach PGP’72 A Sense of OWNERSHIP

THE ALTERNATE VISION Introduction.

Joined Asian Paints in 1972 at 20 years of age.

In 1974, joined Bharat Vijay Mills Pvt. Ltd.

New Plastic Venture.

Advise by S.B.Dangayach

Convergence between what conscience tells & what you do.

Do what your conscience tells you.

MY LEARNINGS It’s a risk taken tactfully. Be prepared for failures.

Have faith in your ideas.

Do business for passion not only for money.

Start small and then expand.

Must learn from experiences good or bad.

Believe in God. Seek your inner voice

THANK YOU