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Here is a catalogue of blue ocean strategy pedagogical materials, used in over 2,800 universities and in almost every country around the world. We developed various types of teaching materials including paper cases, theory-based video cases and interactive exercises in order to build a deeper understanding of key blue ocean strategy concepts, developed by W. Chan Kim and Renée Mauborgne. As of Dec. 2016, we have 23 cases to present to you. These cases involve different types of business, industry, and company structure. Each case has distinctive learning points on blue ocean strategy and applies different teaching methods. Some cases are available in different languages.
How to get the materials? Mouse over and click the title to access each case Go to www.blueoceanstrategy.com/teaching-materials to browse all © INSEAD Blue Ocean Strategy Institute
Blue Ocean Strategy Teaching Materials
Drybar: No Cuts. No Color. Just Blowout! 2016
How to use the casebook? For each case, look for labels in blue and yellow on the synopsis page and be informed on what strategy concepts the case presents (blue label) and which region, industry and business the case deals with (yellow label). Then check the icons to see what teaching materials are available for the case concerned.
Noncustomer
Fair Process
Market Reconstruction
Finance
US
B2B
© INSEAD Blue Ocean Strategy Institute
[Index] Blue Ocean Strategy Pedagogical Materials
Drybar Compte-Nickel Marvel Justin Trudeau Blue Ocean Finance Rehability
Wikipedia
Nintendo Wii
Gillette Historical Moves Yellow Tail NTT DoCoMo
Cirque du Soleil Implementation Lecture Napoleon BonaparteScenario Case Self-diagnostic Tool Interactive Case
Tata Nano Zappos.com SalesforceZappos.com Skype
Apple
© INSEAD Blue Ocean Strategy Institute
US
Beauty Salon
Entrepreneurship
Market Reconstruction
Noncustomer
VIDEOLECTURE SLIDES
CASE TN
Drybar (A) & (B): No Cuts. No Color. Just Blowout!
© INSEAD Blue Ocean Strategy Institute
France
Banking
Entrepreneurship
Noncustomer
Commercial Viability
2016Compte-Nickel: Creating New Demand in the Retail Banking Sector
VIDEOLECTURE SLIDES
CASE TN
© INSEAD Blue Ocean Strategy Institute
Turnaround
US
Entertainment
Value Innovation
Strategic Alignment
The Marvel Way: Restoring a Blue Ocean
VIDEOLECTURE SLIDES
CASE TN
© INSEAD Blue Ocean Strategy Institute
Canada
Politics
Election Campaign
Noncustomer
2016Justin Trudeau Wins 2015 Canada Election: Creating a Blue Ocean in Politics
VIDEOLECTURE SLIDES
CASE TN
BACKGROUND NOTE
© INSEAD Blue Ocean Strategy Institute
MNCs
Finance
Globalization
Value Innovation
Blue Ocean Finance: The Evolution of Corporate Treasury Operations in the 21st Century
CASE TN
© INSEAD Blue Ocean Strategy Institute
Highly Regulated
Germany
Retail (Medical)
Market Reconstruction
Buyer Utility Map
VIDEOLECTURE SLIDES
CASE TN
Rehability (A) & (B): More than Just Wheelchairs
© INSEAD Blue Ocean Strategy Institute
VIDEOLECTURE SLIDES
CASE TN
India
Auto
Noncustomer
Tata Nano's Execution Failure: How the People's Car Failed to Reshape the Auto Industry and Create New Growth
Target Costing
Execution Failure
Strategic Alignment
Commercial Viability
© INSEAD Blue Ocean Strategy Institute
Japan
Video Game
Market Reconstruction
VIDEOLECTURE SLIDES
CASE
Lessons Learned from Noncustomers
Noncustomer
© INSEAD Blue Ocean Strategy Institute
US
Retail (Footwear)
Market Reconstruction
Buyer Utility Map
Zappos.com (A): Bring the Shoe Store to Your Home
Online
VIDEOLECTURE SLIDES
CASE TN
© INSEAD Blue Ocean Strategy Institute
US
Retail (Footwear)
People Proposition
Fair Process
Online
VIDEOLECTURE SLIDES
CASE TN
Zappos.com (B): Strategy Powered by Culture and People
Sustainability
Barriers to Imitation
© INSEAD Blue Ocean Strategy Institute
World
Telecommunication
Market Reconstruction
Buyer Utility
VIDEOLECTURE SLIDES
CASE TN
Skype in the Voice-over-IP Industry: A Commercially Viable Blue Ocean?
Commercial Viability
Strategic Pricing
© INSEAD Blue Ocean Strategy Institute
US
CRM Software
Noncustomer
Strategic Renewal
VIDEOLECTURE SLIDES
CASE TN
Barriers to Imitation
Creating a Blue Ocean in the B2B Space
B2B
© INSEAD Blue Ocean Strategy Institute
Barriers to Imitation
US
Electronics
Market Reconstruction
Noncustomer
VIDEOLECTURE SLIDES
CASE TN
Sustainability
How Apple’s Corporate Strategy Drove High Growth
ARTICLES
Business Portfolio
Pioneer-Migrator-Settler Map
© INSEAD Blue Ocean Strategy Institute
World
Encyclopedia
Strategic Alignment
People Proposition
VIDEOLECTURE SLIDES
CASE TN
Nonprofit
Making a Blue Ocean Strategic Move that Discourages Imitation
Barriers to Imitation
© INSEAD Blue Ocean Strategy Institute
LECTURE SLIDES
CASE TN
US
Consumer Product
Noncustomer
How a US Consumer Products Company Unlocked the Three Tiers of Noncustomers
© INSEAD Blue Ocean Strategy Institute
World
Auto
Value Innovation
Noncustomer
VIDEOCASE TN
Computer
Lessons From Breakthrough Strategic Moves Over the Last Century
Movie Theater
© INSEAD Blue Ocean Strategy Institute
Australia
Wine
Market Reconstruction
Crafting Winning Strategies in a Mature Market: The US Wine Industry in 2001
Noncustomer
SMEs
VIDEOCASE TN
© INSEAD Blue Ocean Strategy Institute
Japan
Telecommunication
Value Innovation
Commercial Viability
NTT DoCoMo i-Mode: Value Innovation at DoCoMo
CASE TN
Business Model
© INSEAD Blue Ocean Strategy Institute
Canada
Circus
Market Reconstruction
Noncustomer
Even a Clown Can Do it (A) & (B): Cirque du Soleil Recreates Live Entertainment
VIDEOCASE TN
© INSEAD Blue Ocean Strategy Institute
Strategy Execution
Tipping Point Leadership
LECTURE SLIDESTN
Fair Process
Lecture: Tipping Point Leadership and Fair Process in Action
© INSEAD Blue Ocean Strategy Institute
Strategy Execution
Tipping Point Leadership
Fair Process
Scenario Case: Tipping Point Leadership and Fair Process in Action
WORKBOOKTN
© INSEAD Blue Ocean Strategy Institute
Self-Diagnostic Tool: Tipping Point Leadership and Fair Process in Action
WORKBOOKTN
Strategy Execution
Tipping Point Leadership
Fair Process
© INSEAD Blue Ocean Strategy Institute
Strategy Execution
Tipping Point Leadership
Fair Process
How to Implement Blue Ocean Strategy
INTERACTIVE EXERCISE
CASE TN
© INSEAD Blue Ocean Strategy Institute
France
Military
Strategy Execution
Fair Process
Leadership
VIDEOCASE TN
Napoloen Bonaparte: Victim of Inferior Strategy?
© INSEAD Blue Ocean Strategy Institute
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© INSEAD Blue Ocean Strategy Institute
Created by Oh Young KOO, Institute Executive FellowINSEAD Blue Ocean Strategy Institute
Illustration by Youngsoo JOdrawround.com
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