blob tour 2013

Post on 20-Jan-2015

63 Views

Category:

Sports

2 Downloads

Preview:

Click to see full reader

DESCRIPTION

Quick Presentation powerpoint given to the whole office at the end-of-summer review meeting

TRANSCRIPT

BLOB TOUR 2013Riley Kuhn

&

Matt Kacik

WHAT WE DO

Promote! Educate! Repair!

PISMO BEACH CAR SHOW

June 14-16 Pismo Beach, CA 50,000 fans A classic local

event!

HUMMER INVASION

Pismo Beach, CA June 28-30 5,000 attendees Over 100 Hummers!

HDRA RENO 500 & OFF-ROAD EXPO

July 10-12Reno, NV10,000 Attendees

5 Slime Race Teams Won Their Class

RED BULL US GRAND PRIX

July 19-21 Monterey, CA 100,000 fans Moto GP World

Championship Race

DOWNIEVILLE MTB CLASSIC

August 1-3 Downieville, CA 10,000 fans All-Mountain World

Championships

BARRETT JACKSON HOT AUGUST NIGHTS August 8-10 Reno, NV 50,000 fans The world’s

greatest collector car auction!

ROLEX MOTORSPORTS REUNION

August 19-21 Mazda Laguna Seca Raceway, Monterey, CA 40,000 fans

PISMO HUCKFEST

August 24, 2013 Oceano Dunes, CA 5,000 fans 100+ ft hucks by

Slime sponsored trucks!

MAMMOTH KAMIKAZE BIKE GAMES September 4-10 10,000 fans Dozens of flat

tires

DEALER VISITS

30+ Slime dealers visited

Napa, Cycle Gear, Walmart, Tractor Supply Co., Performance Bicycle, and Independent Bicycle Dealers

BLOB TOUR RESULTS

Attended 9 major events 300,000 fans at events 1,000,000 estimated impressions including on-the-

road & camped in town Facebook photo album seen by 19,168 Slime fans 30+ dealers visited

SOCIAL MEDIA

Started Instagram Feed. @Slime_Everything #SlimeRV, #Slime Slime Blob Tour Blog: SlimeBlobTour.wordpress.com

BLOB TOUR RECOMMENDATIONS

Attend more bike races. Small events are great, people think they are Slime events.

Visit more states and more dealers. Fly to an event?

Conduct market research directed by management Next Blob Tour: Listen to Joe!

top related