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You can’t afford to miss
Japan
South Korea
Malaysia
India
Philippines
Indonesia
Mongolia
Mongolia
The USA
Singapore
Our Conference and Events
•National Baking Technology Contest is the only national vocational skills competition projected by the state government with the greatest reward efforts and the most authority. It has the authority to award National Labor Day Prize, National Technical Experts etc. which are the national level award highly recognized by the industries.
The Final Competition of the 3rd Top of Patissier In Asia
The 18th "Rich's Cup" National Decorated Cake Competition
The 18th "Angel Yeast Cup" National Bread-Making Skill Competition
The 18th "Shun Nam Stuffing Cup" National Mooncake Skill Contest
The 7th "Panpan Foods Cup" Creative Western Pastry Competition of National Vocational School (College) Students
Trial of China Pastry Cup for World Pastry Cup
1st "Chunxuan Cup" Creative Dunch Competition
3rd MBA Coffee Latte Art Competition 2017
2nd China Pizza Elite Challenge Match 2017
Exhibitor Satisfaction Visitor Satisfaction
91%
99%
99%
98%
97%
96%
91% of exhibitors are satisfied with Bakery China
99% of exhibitors plan to participate in Bakery China next year
99% of exhibitors will recommend Bakery China to their friends/colleagues
98% of exhibitors confirm that Bakery China can fully represent Chinese bakery industry
97% of exhibitors confirm that Bakery China is important to enhance their business profits
96% of exhibitors confirm that they find the right visitors at Bakery China
99%
99%
100%
98%
98%
98%
99% of visitors are satisfied with Bakery China
99% of visitors plan to participate in Bakery China next year
100% of visitors will recommend Bakery China to their friends/colleagues
98% of visitors confirm that Bakery China can fully represent Chinese bakery industry
99% of visitors confirm that Bakery China is important to enhance their business profits
99% of visitors find the right exhibitors and products at Bakery China
Distributor 26%
Pastry Shops22%
Others 2%
Decision Maker 55%
Profession/Technician 14%
Manager 29%
Bakery Manufacturer20%
Baker7%
Retailer10%
Others6%
Hotel/Restaurant/Café
5%
Training2%
Import & Export2%
Who Visits Us?
90% of the TOP100 industry bells visited the exhibition.
Do You Know?world’ s largest producer and consumer of bakery
products World’ s fastest-growing bakery market, keeping
14% annual growth
10% growth in first-tier cities and 30% in the second-tier and third-ti-er cities.
RMB 738.9 billion of bakery and confec-tionery industry reve-nue in 2016, 8.66% growth upon last year
largest country of ice cream consumption
reaching 6.3 billion Liter and USD 12.6 billion
Annual growth of 25% for
China’ s coffee market, 10 times than global rate
Double-digit growth of Chinese
beverage market for 13 years
100,000+ pastry shops in China
12
3
4
5
67
8
9
10
11
RMB 120.6 billion of pastry revenue in 2016, 13.34% growth upon last year
RMB 197.9 billion of biscuit revenue in
2016, 9.47% growth upon last year
RMB 132.9 billion of candy and chocolate
revenue in 2016, 3.45% growth upon last year
Germany, Austria, Switzerland Ms. Kyra ThomasReed Exhibitions ISG GermanyTel: +49 211 5562-8557Fax: +49 211 5562-31Email: kyra.thomas@reedexpo.de
JapanMr. Mizugaki SatoshiReed ISG Japan K.K.Tel: +081 3 6261 2996Fax: +081 3 6261 2997Email: mizugakis@reedexpo.co.jp
France, Netherlands, BelgiumMs. Bachira MEGHARBIReed Exhibitions ISG FranceTel: +33 (0)1 79 71 93 13Mob: +33 (0)6 29 24 25 16Email: bmegharbi@reed-export.frUSA
USA, CanadaMs. Michelle Schlate WalshReed Exhibitions ISG USATel: +203 840 5870Fax: ++33 (0)1 71 16 53 53Email: bmegharbi@reed-export.frJapan
TurkeyMr. Sengonul OralReed Tuyap Fairs Inc.Tel: +44 (0)208 910 7038Fax: +44 (0)7557 251 396Email: oral.sengonul@reedexpo.co.uk
ItalyMs. Prevignano ValentinaReed Exhibitions ISG Italy SrlTel: +02 43517083Fax: +02 34538795Email: Valentina.Prevignano@reedexpo.it
UKMr. Callum GibsonReed Exhibitions ISG UKTel: +44 (0) 208 439 5409Mob: +44 (0) 77 7555 5579Email: callum.gibson@reedexpo.co.uk
Singapore & Hong KongMs. Theresa LenTel: +65 6780 4592Fax: +65 9588 3839Email: Theresa.len@ReedExpo.com.sg
TaiwanMs. JaneTel: +886 2 27207890 #13Fax: +886 2 27587979Email: jane.chen@pilatus-intl.com
South KoreaMr. Alex LeeTel: +82 70 7016 9296Mob: +82 10 5661 2268Fax: +82 70 7016 2117Email: alex.lee@nexstar.co.kr
SpainVíctor M. DoradoTel: +34 606 547 314Email: vdorado@expertrade.biz
IndonesiaMr. Andrew SohTel: +622 1385 4348Fax: +622 1385 2892Email: andrewwwtp@yahoo.comandrew@wwtp.com
MalaysiaMs. FangTel: +603-9132 1922Fax: +603-9133 1920Email:esevent2008@gmail.com
Latin AmericaMs. Maria StileTel: +5411 4101 7019Mob: +54(9) 11 4179 7229Fax: +5411 4101 7019Email: mstile@seaexpo.com.ar
India, PakistanWaghu MehrajReed Exhibitions ISG IndiaEmail: mehraj.waghu@reedexpo.co.uk
For Other Countries, please contact:Ms. Christine JiangTel: +86-10-8219 1892Mob: +86-18501358764Email: li.jiang@bakerychina.com
Please contact Should you have any queries on Bakery China or on the Chinese market, please contact with our representative in your country and area:
Source: National Statistics Bureau, Mintel, etc.
www.bakerychina.cominfo@bakerychina.com
Bakery China 2018
Asia Pacific’s leading event serving the entire value chain for the bakery and confectionery market.
Organizer: China Association of Bakery and Confectionery IndustryBakery China Exhibitions Co., Ltd.
May 9-12, 2018Shanghai New Int'l Expo Center
(SNIEC-No. 2345 Longyang Rd.)
Overseas Buyers Top 10
Russia
Japan
New Zealand
Australia
South Korea
Thailand
Malaysia
China
Hong Kong
Taiwan
Singapore
The USA
Canada
Denmark
AustriaSwitzerland
The Netherlands
Slovenia
Turkey
Spain
France
GermanyKazakstan
Ireland
Israel
ItalyMexico
Latvia
Belgium
The UK
2010 2011 2012 2013 2014 2015 2016 2017
986 1034 11001316
14161640
18412012
Visitor
YEAR
8000093000
104000112000
125000
150000165000
183000
EXHIBITION SPACE
(SQM)
(Company)
48080 4949455940
6892080000
92168102551
110000
Exhibitor
(Person)
2,012 companies from 30 countries and regions.
In no order
The world's largest bakery exhibition started in 1997 is back with bigger and better prospects for the entire bakery, confectionery, beverages and fine foods industry in China and across the world. Bakery China 2018 will be held on May 9 to 12 at Shanghai New International Expo Center, showcasing a phenomenal range of products and services spread out across 190,000 square meters of exhibition space with over 10,000 booths.
Bakery China enables global leading professionals and buyer delegates to meet and share the latest innovations and thinking which drives research & development, manufacturing & distribution, and other factors of bakery industry prosperous and achieves full growth of China bakery and confectionery industry.
About Us
China Association of Bakery & Confectionery Industry (CABCI)• CABCI is an association consisting voluntary enterprises
and industrial companies for bakery and confectionery industry with one of the main ro les of ass ist ing government departments to govern the national bakery and confectionery industry, participate in drafting the governmental policies and regulations relating to this industry, serving its members, maintaining legal rights of all the members participated to further promote the development of the industry.
Bakery China Exhibitions • A JV company between China Association of Bakery &
Confectionary Industry (CABCI) and Reed Sinopharm Exhibitions (RSE)
• Organizer of Bakery China, Bakery China Autumn and China Home-Baking show.
Key Show Facts
• Founded in 1997
• Frequency: once a year
• Bakery China 2017: the 20th Anniversary
• Gross exhibit space in 2017: 183,000 sqm
• Exhibitor in 2017: 2,012 from 30 countries and regions
• Visitor in 2017: over 100,000 from more than 100 countries and regions
• Conference and competition: 10
• International, HK, Macao & Taiwan Exhibition Area: 10,000 sqm
• Coffee, Beverage & Fine Food Exhibition Area: 15,000 sqm
The Pathway of Bakery China (2010 ~ 2017)
● Baking Ingredients• Baking raw materials and ingredients• Baking additives and preservatives• Baking stuffing• Cake decorations
● Baking equipment• Baking equipment• Baking molds• Ovens and accessories
● Baking processing• Mooncake and mooncake production • Pastry and pastry production• Candy and candy production• Ice-cream and ice-cream production• Snack and snack production• Coffee and coffee machines
• Baking processing, and R&D technologies● Baking packaging solutions
• Baking packaging materials • Equipment and devices for baking packaging• Baking packaging design
● Other assisting contents in baking industry• Laboratory and measuring instruments• Display, storage and refrigerated cabinets• Gastronomy and catering• OEM/ODM• Services• Information technology• Fitting and furnishing for shops• Logistics• Media• Training institutions
Show Exhibit Portfolio
Annual gathering of bakery ingredients, equipment and packaging leaders, representing approximately 70% of the total industry. In no order
Coffee, Beverage and Fine Food Zone
Coffee, Beverage and Fine Food Zone is co-located with Bakery China, specially tailored for coffee, beverage, ice cream and fast-food. Starting from 2015 this area showcasing on over 5,000sqm space and it grows to over
15,000sqm at Hall E6-E7 in 2017 including 2,000sqm for pizza and other light foods.
Exhibits
● Coffee• Coffee beans• Coffee Powder• Instant coffee• Coffee utensils• Coffee roasting machines• Coffee shops management• Coffee shops solution
● Beverage• Soft drinks and relative device• Functional beverage• High-end water• Fruit juice● Tea
• Specialty tea• Traditional tea• Tea utensil and crafts
● Ice Cream• Ice cream ingredient• Ice cream finished product• Ice cream device• Ice cream retailing device management
● Other Fine Food• Quick meal ingredient, finished product and relative
device• Pizza ingredient, finished products and relative device• Candy ingredient, finished product and relative device• Snack and relative device
China has the largest potential
and fastest-growing coffee market.
25% growth annually, 10 times of global growth
rate.
RMB 1000 billion Chinese coffee
market to 2025 by an estimation.
13,600 cafes, and 2,200 coffee
related companies in China.
One of the largest coffee importing
countries.
every year the amount of imported coffee grows about
13.7%.
China Coffee Market
Source: National Statistics Bureau, Euromonitor, Mintel, etc.
Our Exhibitors
Master Plan
Russia
Japan
New Zealand
Australia
South Korea
Thailand
Malaysia
China
Hong Kong
Taiwan
Singapore
The USA
Canada
Denmark
AustriaSwitzerland
The Netherlands
Slovenia
Turkey
Spain
France
GermanyKazakstan
Ireland
Israel
ItalyMexico
Latvia
Belgium
The UK
2010 2011 2012 2013 2014 2015 2016 2017
986 1034 11001316
14161640
18412012
Visitor
YEAR
8000093000
104000112000
125000
150000165000
183000
EXHIBITION SPACE
(SQM)
(Company)
48080 4949455940
6892080000
92168102551
110000
Exhibitor
(Person)
2,012 companies from 30 countries and regions.
In no order
The world's largest bakery exhibition started in 1997 is back with bigger and better prospects for the entire bakery, confectionery, beverages and fine foods industry in China and across the world. Bakery China 2018 will be held on May 9 to 12 at Shanghai New International Expo Center, showcasing a phenomenal range of products and services spread out across 190,000 square meters of exhibition space with over 10,000 booths.
Bakery China enables global leading professionals and buyer delegates to meet and share the latest innovations and thinking which drives research & development, manufacturing & distribution, and other factors of bakery industry prosperous and achieves full growth of China bakery and confectionery industry.
About Us
China Association of Bakery & Confectionery Industry (CABCI)• CABCI is an association consisting voluntary enterprises
and industrial companies for bakery and confectionery industry with one of the main ro les of ass ist ing government departments to govern the national bakery and confectionery industry, participate in drafting the governmental policies and regulations relating to this industry, serving its members, maintaining legal rights of all the members participated to further promote the development of the industry.
Bakery China Exhibitions • A JV company between China Association of Bakery &
Confectionary Industry (CABCI) and Reed Sinopharm Exhibitions (RSE)
• Organizer of Bakery China, Bakery China Autumn and China Home-Baking show.
Key Show Facts
• Founded in 1997
• Frequency: once a year
• Bakery China 2017: the 20th Anniversary
• Gross exhibit space in 2017: 183,000 sqm
• Exhibitor in 2017: 2,012 from 30 countries and regions
• Visitor in 2017: over 100,000 from more than 100 countries and regions
• Conference and competition: 10
• International, HK, Macao & Taiwan Exhibition Area: 10,000 sqm
• Coffee, Beverage & Fine Food Exhibition Area: 15,000 sqm
The Pathway of Bakery China (2010 ~ 2017)
● Baking Ingredients• Baking raw materials and ingredients• Baking additives and preservatives• Baking stuffing• Cake decorations
● Baking equipment• Baking equipment• Baking molds• Ovens and accessories
● Baking processing• Mooncake and mooncake production • Pastry and pastry production• Candy and candy production• Ice-cream and ice-cream production• Snack and snack production• Coffee and coffee machines
• Baking processing, and R&D technologies● Baking packaging solutions
• Baking packaging materials • Equipment and devices for baking packaging• Baking packaging design
● Other assisting contents in baking industry• Laboratory and measuring instruments• Display, storage and refrigerated cabinets• Gastronomy and catering• OEM/ODM• Services• Information technology• Fitting and furnishing for shops• Logistics• Media• Training institutions
Show Exhibit Portfolio
Annual gathering of bakery ingredients, equipment and packaging leaders, representing approximately 70% of the total industry. In no order
Coffee, Beverage and Fine Food Zone
Coffee, Beverage and Fine Food Zone is co-located with Bakery China, specially tailored for coffee, beverage, ice cream and fast-food. Starting from 2015 this area showcasing on over 5,000sqm space and it grows to over
15,000sqm at Hall E6-E7 in 2017 including 2,000sqm for pizza and other light foods.
Exhibits
● Coffee• Coffee beans• Coffee Powder• Instant coffee• Coffee utensils• Coffee roasting machines• Coffee shops management• Coffee shops solution
● Beverage• Soft drinks and relative device• Functional beverage• High-end water• Fruit juice● Tea
• Specialty tea• Traditional tea• Tea utensil and crafts
● Ice Cream• Ice cream ingredient• Ice cream finished product• Ice cream device• Ice cream retailing device management
● Other Fine Food• Quick meal ingredient, finished product and relative
device• Pizza ingredient, finished products and relative device• Candy ingredient, finished product and relative device• Snack and relative device
China has the largest potential
and fastest-growing coffee market.
25% growth annually, 10 times of global growth
rate.
RMB 1000 billion Chinese coffee
market to 2025 by an estimation.
13,600 cafes, and 2,200 coffee
related companies in China.
One of the largest coffee importing
countries.
every year the amount of imported coffee grows about
13.7%.
China Coffee Market
Source: National Statistics Bureau, Euromonitor, Mintel, etc.
Our Exhibitors
Master Plan
Russia
Japan
New Zealand
Australia
South Korea
Thailand
Malaysia
China
Hong Kong
Taiwan
Singapore
The USA
Canada
Denmark
AustriaSwitzerland
The Netherlands
Slovenia
Turkey
Spain
France
GermanyKazakstan
Ireland
Israel
ItalyMexico
Latvia
Belgium
The UK
2010 2011 2012 2013 2014 2015 2016 2017
986 1034 11001316
14161640
18412012
Visitor
YEAR
8000093000
104000112000
125000
150000165000
183000
EXHIBITION SPACE
(SQM)
(Company)
48080 4949455940
6892080000
92168102551
110000
Exhibitor
(Person)
2,012 companies from 30 countries and regions.
In no order
The world's largest bakery exhibition started in 1997 is back with bigger and better prospects for the entire bakery, confectionery, beverages and fine foods industry in China and across the world. Bakery China 2018 will be held on May 9 to 12 at Shanghai New International Expo Center, showcasing a phenomenal range of products and services spread out across 190,000 square meters of exhibition space with over 10,000 booths.
Bakery China enables global leading professionals and buyer delegates to meet and share the latest innovations and thinking which drives research & development, manufacturing & distribution, and other factors of bakery industry prosperous and achieves full growth of China bakery and confectionery industry.
About Us
China Association of Bakery & Confectionery Industry (CABCI)• CABCI is an association consisting voluntary enterprises
and industrial companies for bakery and confectionery industry with one of the main ro les of ass ist ing government departments to govern the national bakery and confectionery industry, participate in drafting the governmental policies and regulations relating to this industry, serving its members, maintaining legal rights of all the members participated to further promote the development of the industry.
Bakery China Exhibitions • A JV company between China Association of Bakery &
Confectionary Industry (CABCI) and Reed Sinopharm Exhibitions (RSE)
• Organizer of Bakery China, Bakery China Autumn and China Home-Baking show.
Key Show Facts
• Founded in 1997
• Frequency: once a year
• Bakery China 2017: the 20th Anniversary
• Gross exhibit space in 2017: 183,000 sqm
• Exhibitor in 2017: 2,012 from 30 countries and regions
• Visitor in 2017: over 100,000 from more than 100 countries and regions
• Conference and competition: 10
• International, HK, Macao & Taiwan Exhibition Area: 10,000 sqm
• Coffee, Beverage & Fine Food Exhibition Area: 15,000 sqm
The Pathway of Bakery China (2010 ~ 2017)
● Baking Ingredients• Baking raw materials and ingredients• Baking additives and preservatives• Baking stuffing• Cake decorations
● Baking equipment• Baking equipment• Baking molds• Ovens and accessories
● Baking processing• Mooncake and mooncake production • Pastry and pastry production• Candy and candy production• Ice-cream and ice-cream production• Snack and snack production• Coffee and coffee machines
• Baking processing, and R&D technologies● Baking packaging solutions
• Baking packaging materials • Equipment and devices for baking packaging• Baking packaging design
● Other assisting contents in baking industry• Laboratory and measuring instruments• Display, storage and refrigerated cabinets• Gastronomy and catering• OEM/ODM• Services• Information technology• Fitting and furnishing for shops• Logistics• Media• Training institutions
Show Exhibit Portfolio
Annual gathering of bakery ingredients, equipment and packaging leaders, representing approximately 70% of the total industry. In no order
Coffee, Beverage and Fine Food Zone
Coffee, Beverage and Fine Food Zone is co-located with Bakery China, specially tailored for coffee, beverage, ice cream and fast-food. Starting from 2015 this area showcasing on over 5,000sqm space and it grows to over
15,000sqm at Hall E6-E7 in 2017 including 2,000sqm for pizza and other light foods.
Exhibits
● Coffee• Coffee beans• Coffee Powder• Instant coffee• Coffee utensils• Coffee roasting machines• Coffee shops management• Coffee shops solution
● Beverage• Soft drinks and relative device• Functional beverage• High-end water• Fruit juice● Tea
• Specialty tea• Traditional tea• Tea utensil and crafts
● Ice Cream• Ice cream ingredient• Ice cream finished product• Ice cream device• Ice cream retailing device management
● Other Fine Food• Quick meal ingredient, finished product and relative
device• Pizza ingredient, finished products and relative device• Candy ingredient, finished product and relative device• Snack and relative device
China has the largest potential
and fastest-growing coffee market.
25% growth annually, 10 times of global growth
rate.
RMB 1000 billion Chinese coffee
market to 2025 by an estimation.
13,600 cafes, and 2,200 coffee
related companies in China.
One of the largest coffee importing
countries.
every year the amount of imported coffee grows about
13.7%.
China Coffee Market
Source: National Statistics Bureau, Euromonitor, Mintel, etc.
Our Exhibitors
Master Plan
You can’t afford to miss
Japan
South Korea
Malaysia
India
Philippines
Indonesia
Mongolia
Mongolia
The USA
Singapore
Our Conference and Events
•National Baking Technology Contest is the only national vocational skills competition projected by the state government with the greatest reward efforts and the most authority. It has the authority to award National Labor Day Prize, National Technical Experts etc. which are the national level award highly recognized by the industries.
The Final Competition of the 3rd Top of Patissier In Asia
The 18th "Rich's Cup" National Decorated Cake Competition
The 18th "Angel Yeast Cup" National Bread-Making Skill Competition
The 18th "Shun Nam Stuffing Cup" National Mooncake Skill Contest
The 7th "Panpan Foods Cup" Creative Western Pastry Competition of National Vocational School (College) Students
Trial of China Pastry Cup for World Pastry Cup
1st "Chunxuan Cup" Creative Dunch Competition
3rd MBA Coffee Latte Art Competition 2017
2nd China Pizza Elite Challenge Match 2017
Exhibitor Satisfaction Visitor Satisfaction
91%
99%
99%
98%
97%
96%
91% of exhibitors are satisfied with Bakery China
99% of exhibitors plan to participate in Bakery China next year
99% of exhibitors will recommend Bakery China to their friends/colleagues
98% of exhibitors confirm that Bakery China can fully represent Chinese bakery industry
97% of exhibitors confirm that Bakery China is important to enhance their business profits
96% of exhibitors confirm that they find the right visitors at Bakery China
99%
99%
100%
98%
98%
98%
99% of visitors are satisfied with Bakery China
99% of visitors plan to participate in Bakery China next year
100% of visitors will recommend Bakery China to their friends/colleagues
98% of visitors confirm that Bakery China can fully represent Chinese bakery industry
99% of visitors confirm that Bakery China is important to enhance their business profits
99% of visitors find the right exhibitors and products at Bakery China
Distributor 26%
Pastry Shops22%
Others 2%
Decision Maker 55%
Profession/Technician 14%
Manager 29%
Bakery Manufacturer20%
Baker7%
Retailer10%
Others6%
Hotel/Restaurant/Café
5%
Training2%
Import & Export2%
Who Visits Us?
90% of the TOP100 industry bells visited the exhibition.
Do You Know?world’ s largest producer and consumer of bakery
products World’ s fastest-growing bakery market, keeping
14% annual growth
10% growth in first-tier cities and 30% in the second-tier and third-ti-er cities.
RMB 738.9 billion of bakery and confec-tionery industry reve-nue in 2016, 8.66% growth upon last year
largest country of ice cream consumption
reaching 6.3 billion Liter and USD 12.6 billion
Annual growth of 25% for
China’ s coffee market, 10 times than global rate
Double-digit growth of Chinese
beverage market for 13 years
100,000+ pastry shops in China
12
3
4
5
67
8
9
10
11
RMB 120.6 billion of pastry revenue in 2016, 13.34% growth upon last year
RMB 197.9 billion of biscuit revenue in
2016, 9.47% growth upon last year
RMB 132.9 billion of candy and chocolate
revenue in 2016, 3.45% growth upon last year
Germany, Austria, Switzerland Ms. Kyra ThomasReed Exhibitions ISG GermanyTel: +49 211 5562-8557Fax: +49 211 5562-31Email: kyra.thomas@reedexpo.de
JapanMr. Mizugaki SatoshiReed ISG Japan K.K.Tel: +081 3 6261 2996Fax: +081 3 6261 2997Email: mizugakis@reedexpo.co.jp
France, Netherlands, BelgiumMs. Bachira MEGHARBIReed Exhibitions ISG FranceTel: +33 (0)1 79 71 93 13Mob: +33 (0)6 29 24 25 16Email: bmegharbi@reed-export.frUSA
USA, CanadaMs. Michelle Schlate WalshReed Exhibitions ISG USATel: +203 840 5870Fax: ++33 (0)1 71 16 53 53Email: bmegharbi@reed-export.frJapan
TurkeyMr. Sengonul OralReed Tuyap Fairs Inc.Tel: +44 (0)208 910 7038Fax: +44 (0)7557 251 396Email: oral.sengonul@reedexpo.co.uk
ItalyMs. Prevignano ValentinaReed Exhibitions ISG Italy SrlTel: +02 43517083Fax: +02 34538795Email: Valentina.Prevignano@reedexpo.it
UKMr. Callum GibsonReed Exhibitions ISG UKTel: +44 (0) 208 439 5409Mob: +44 (0) 77 7555 5579Email: callum.gibson@reedexpo.co.uk
Singapore & Hong KongMs. Theresa LenTel: +65 6780 4592Fax: +65 9588 3839Email: Theresa.len@ReedExpo.com.sg
TaiwanMs. JaneTel: +886 2 27207890 #13Fax: +886 2 27587979Email: jane.chen@pilatus-intl.com
South KoreaMr. Alex LeeTel: +82 70 7016 9296Mob: +82 10 5661 2268Fax: +82 70 7016 2117Email: alex.lee@nexstar.co.kr
SpainVíctor M. DoradoTel: +34 606 547 314Email: vdorado@expertrade.biz
IndonesiaMr. Andrew SohTel: +622 1385 4348Fax: +622 1385 2892Email: andrewwwtp@yahoo.comandrew@wwtp.com
MalaysiaMs. FangTel: +603-9132 1922Fax: +603-9133 1920Email:esevent2008@gmail.com
Latin AmericaMs. Maria StileTel: +5411 4101 7019Mob: +54(9) 11 4179 7229Fax: +5411 4101 7019Email: mstile@seaexpo.com.ar
India, PakistanWaghu MehrajReed Exhibitions ISG IndiaEmail: mehraj.waghu@reedexpo.co.uk
For Other Countries, please contact:Ms. Christine JiangTel: +86-10-8219 1892Mob: +86-18501358764Email: li.jiang@bakerychina.com
Please contact Should you have any queries on Bakery China or on the Chinese market, please contact with our representative in your country and area:
Source: National Statistics Bureau, Mintel, etc.
www.bakerychina.cominfo@bakerychina.com
Bakery China 2018
Asia Pacific’s leading event serving the entire value chain for the bakery and confectionery market.
Organizer: China Association of Bakery and Confectionery IndustryBakery China Exhibitions Co., Ltd.
May 9-12, 2018Shanghai New Int'l Expo Center
(SNIEC-No. 2345 Longyang Rd.)
Overseas Buyers Top 10
You can’t afford to miss
Japan
South Korea
Malaysia
India
Philippines
Indonesia
Mongolia
Mongolia
The USA
Singapore
Our Conference and Events
•National Baking Technology Contest is the only national vocational skills competition projected by the state government with the greatest reward efforts and the most authority. It has the authority to award National Labor Day Prize, National Technical Experts etc. which are the national level award highly recognized by the industries.
The Final Competition of the 3rd Top of Patissier In Asia
The 18th "Rich's Cup" National Decorated Cake Competition
The 18th "Angel Yeast Cup" National Bread-Making Skill Competition
The 18th "Shun Nam Stuffing Cup" National Mooncake Skill Contest
The 7th "Panpan Foods Cup" Creative Western Pastry Competition of National Vocational School (College) Students
Trial of China Pastry Cup for World Pastry Cup
1st "Chunxuan Cup" Creative Dunch Competition
3rd MBA Coffee Latte Art Competition 2017
2nd China Pizza Elite Challenge Match 2017
Exhibitor Satisfaction Visitor Satisfaction
91%
99%
99%
98%
97%
96%
91% of exhibitors are satisfied with Bakery China
99% of exhibitors plan to participate in Bakery China next year
99% of exhibitors will recommend Bakery China to their friends/colleagues
98% of exhibitors confirm that Bakery China can fully represent Chinese bakery industry
97% of exhibitors confirm that Bakery China is important to enhance their business profits
96% of exhibitors confirm that they find the right visitors at Bakery China
99%
99%
100%
98%
98%
98%
99% of visitors are satisfied with Bakery China
99% of visitors plan to participate in Bakery China next year
100% of visitors will recommend Bakery China to their friends/colleagues
98% of visitors confirm that Bakery China can fully represent Chinese bakery industry
99% of visitors confirm that Bakery China is important to enhance their business profits
99% of visitors find the right exhibitors and products at Bakery China
Distributor 26%
Pastry Shops22%
Others 2%
Decision Maker 55%
Profession/Technician 14%
Manager 29%
Bakery Manufacturer20%
Baker7%
Retailer10%
Others6%
Hotel/Restaurant/Café
5%
Training2%
Import & Export2%
Who Visits Us?
90% of the TOP100 industry bells visited the exhibition.
Do You Know?world’ s largest producer and consumer of bakery
products World’ s fastest-growing bakery market, keeping
14% annual growth
10% growth in first-tier cities and 30% in the second-tier and third-ti-er cities.
RMB 738.9 billion of bakery and confec-tionery industry reve-nue in 2016, 8.66% growth upon last year
largest country of ice cream consumption
reaching 6.3 billion Liter and USD 12.6 billion
Annual growth of 25% for
China’ s coffee market, 10 times than global rate
Double-digit growth of Chinese
beverage market for 13 years
100,000+ pastry shops in China
12
3
4
5
67
8
9
10
11
RMB 120.6 billion of pastry revenue in 2016, 13.34% growth upon last year
RMB 197.9 billion of biscuit revenue in
2016, 9.47% growth upon last year
RMB 132.9 billion of candy and chocolate
revenue in 2016, 3.45% growth upon last year
Germany, Austria, Switzerland Ms. Kyra ThomasReed Exhibitions ISG GermanyTel: +49 211 5562-8557Fax: +49 211 5562-31Email: kyra.thomas@reedexpo.de
JapanMr. Mizugaki SatoshiReed ISG Japan K.K.Tel: +081 3 6261 2996Fax: +081 3 6261 2997Email: mizugakis@reedexpo.co.jp
France, Netherlands, BelgiumMs. Bachira MEGHARBIReed Exhibitions ISG FranceTel: +33 (0)1 79 71 93 13Mob: +33 (0)6 29 24 25 16Email: bmegharbi@reed-export.frUSA
USA, CanadaMs. Michelle Schlate WalshReed Exhibitions ISG USATel: +203 840 5870Fax: ++33 (0)1 71 16 53 53Email: bmegharbi@reed-export.frJapan
TurkeyMr. Sengonul OralReed Tuyap Fairs Inc.Tel: +44 (0)208 910 7038Fax: +44 (0)7557 251 396Email: oral.sengonul@reedexpo.co.uk
ItalyMs. Prevignano ValentinaReed Exhibitions ISG Italy SrlTel: +02 43517083Fax: +02 34538795Email: Valentina.Prevignano@reedexpo.it
UKMr. Callum GibsonReed Exhibitions ISG UKTel: +44 (0) 208 439 5409Mob: +44 (0) 77 7555 5579Email: callum.gibson@reedexpo.co.uk
Singapore & Hong KongMs. Theresa LenTel: +65 6780 4592Fax: +65 9588 3839Email: Theresa.len@ReedExpo.com.sg
TaiwanMs. JaneTel: +886 2 27207890 #13Fax: +886 2 27587979Email: jane.chen@pilatus-intl.com
South KoreaMr. Alex LeeTel: +82 70 7016 9296Mob: +82 10 5661 2268Fax: +82 70 7016 2117Email: alex.lee@nexstar.co.kr
SpainVíctor M. DoradoTel: +34 606 547 314Email: vdorado@expertrade.biz
IndonesiaMr. Andrew SohTel: +622 1385 4348Fax: +622 1385 2892Email: andrewwwtp@yahoo.comandrew@wwtp.com
MalaysiaMs. FangTel: +603-9132 1922Fax: +603-9133 1920Email:esevent2008@gmail.com
Latin AmericaMs. Maria StileTel: +5411 4101 7019Mob: +54(9) 11 4179 7229Fax: +5411 4101 7019Email: mstile@seaexpo.com.ar
India, PakistanWaghu MehrajReed Exhibitions ISG IndiaEmail: mehraj.waghu@reedexpo.co.uk
For Other Countries, please contact:Ms. Christine JiangTel: +86-10-8219 1892Mob: +86-18501358764Email: li.jiang@bakerychina.com
Please contact Should you have any queries on Bakery China or on the Chinese market, please contact with our representative in your country and area:
Source: National Statistics Bureau, Mintel, etc.
www.bakerychina.cominfo@bakerychina.com
Bakery China 2018
Asia Pacific’s leading event serving the entire value chain for the bakery and confectionery market.
Organizer: China Association of Bakery and Confectionery IndustryBakery China Exhibitions Co., Ltd.
May 9-12, 2018Shanghai New Int'l Expo Center
(SNIEC-No. 2345 Longyang Rd.)
Overseas Buyers Top 10
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