bite-size content: nonfiction in a blink - the bookseller sarah moriarty... · our digital magazine...

Bite-size Content: Nonfiction in a Blink The Bookseller | #MPConf18

Sarah Moriarty | Director of Brand Marketingsm@blinkist.com | @moriartyparty

Discoverability

👩🏫

How can I attract new audiences to this great book?

Publisher

👨🏻 ‍💻🏃🏻♂️👩🏻⚖️

How can I fit reading into

my life?

Readers

How can I make sure the book I choose is the

right one?

Blinkist is a content subscription service that transforms nonfiction books into 15 minute digests – in audio and text

Library of 2,500+ books-in-blinksin audio and text in 19 categories📚

Annual subscription for £59.99 & monthly subscription for £11.99

🤓Each book-in-blinks is created by a team of content experts

🎧Books-in-blinks are audio-first andmobile-focused

Blinkist currently has over 6 million users worldwide – with our main audiences US, Canada, UK, Australia, & Germany

Number of users over time

- Jola, 🇺🇸

“Blinkist has introduced me to a wide variety of books and topics that I didn’t know existed before. I now enjoy reading and learning much more than I ever did before.

Readers discover books with Blinkist

I use Blinkist to discover new books and/or authors.

0%

5%

10%

15%

20%

25%

1 2 3 4 5 6 7 8 9 10

Strongly agreeStrongly disagree

More than 50% of our customers use Blinkist to

discover new books & authors (values 8-10)

Source: February 2018 customer survey

How does Blinkist influence your reading behaviour?

0% 25% 50% 75%

No influence

I read more books

I read fewer books

I read as many

books as before

More than 80% of our customers say that they read

as many if not more books because of Blinkist

Our digital magazine Blinkist Magazine has 150,000 organic visits on average per month

We’ve created skills for Amazon Alexa and Google Home

Our social media has a combined reach of over 1 million nonfiction fans

Our newsletter mailing list has over 2.5 million subscribers

We offer publishers reach via the Blinkist ecosystem

Our interview podcast Simplify features bestselling authors and recently hit more than 1 million downloads

Selected guests:

Seth Godin,Bestselling author

Ryan Holiday,Bestselling author

Dan Savage,Bestselling author

Gretchen Rubin,Bestselling author

We offer publishers reach via the Blinkist ecosystem

Marketing Case Studies

1: My Morning Routine

✅ The Book-in-Blinks ✅ Audio Version✅ Text Version

1: My Morning Routine

✅ Book list curated by the authors in app & on magazine✅ 2 other content marketing articles featured in magazine

1: My Morning Routine

✅ Giveaway in our private FB group (20k members)✅ Posts across all social media channels

1: My Morning Routine

✅ 4 different emails sent

1: My Morning Routine

📙 35,152 people added the blinks to My Morning Routine to their library in the first week

✅ 350,000+ emails opened (eyes on mails!)

📖 5000+ magazine article views, 200+ shares

🏻 50+ giveaway submissions & 1 happy winner

Stand-out stats:

1: My Morning Routine

2: Be More Pirate

2: Be More Pirate

📙 25.6k people added the blinks to Be More Pirate to their library in the first month

✅ 3 emails sent, 255,000 opens (eyes on mails!)

📖 10.8% CTR on the link to purchase the title at a discount which was sent in an email

Stand-out stats:

2: Be More Pirate

So?

Discoverability

Questions?

Thanks. Sarah Moriarty | Director of Brand Marketingsm@blinkist.com | @moriartyparty

Matthew Jones, writing in The Bookseller, June 18, 2018, The Spotify for Books hasn’t worked yet. Here’s why.

“The market could now be ripe for an aggregator that does things differently. By keeping publishers onside and working as a supplemental solution, a ‘sort-of Spotify for Books’ might just work. But it will require a whole lot more nuance, and a different approach, than has been tried in the past.