big game party give away

2015

BIG GAME

Party Giveaway!

Get Ready For the

Prizes Consists of:One - GRAND PRIZE Winner Per Store

Receives:

47 Inch Flat Screen TV(funded by CPGs)

One - FIRST PLACE Winner Per Store

Receives:

FREE Party� 6’ long sub sandwich (or equivalent)� 3 lbs. ea. of potato, coleslaw and macaroni salad � 5 lbs. of buffalo wings� 3 - 10 oz. bag of Frito Lay chips � 3 - 2 liter soda (any Pepsi product)

� 1 - brownie platter

(funded by store)

• Shop with your Club Card from

January 9th thru January 22nd.

• Receive a printed entry form at

checkout

• Customer places entry form in ballot

box

How to Enter:

Entry Forms

Auto Entry w/ Club Card

Provides opportunity to

update database in CSAP

Prints when Club Card is swiped

(one time per day per cardholder)

Courtesy Desk Print

NO CLUB CARD

On Demand using PLU 982

No Purchase

• 2, Full-page Pullouts of advertised

specials

January 9 & January 23 (post entry period)

• Jan 30: 3 Day Sale Gatefold – Big Game Blowout!

Advertised Promotions

Big Game

Pullout

SAMPLES

SAMPLE

• Circular

• In-store Signs

• Website / Flash Page

• Email Blast – every week

• Social Media

Promotion Support…

Ceiling Danglers

Window SignSigns…

8‘ Vinyl banner

Register Cards

Ballot Box

Call-Out Signs for Displays

Saturday, January 24th

3PM

Details to come later in the promotion period

Drawing to take place…

Store Responsibility…

• Build BIG GAME end-cap display (with or without TV –security issues to consider)

• Hang sign kits timely and thoughtfully

• Create & decorate Ballot Box – place in high traffic area behind checkout

• Post Official Rules in-store

• Select & notify winner (details to come)

• Prepare winner’s food prize

• Obtain winner’s signed Affidavit and forward to Allegiance timely (details to come)

Sign Installation Suggestion…

• Ceiling Danglers: Hang ALL danglers (except one) across the

front- end over the checkout area. Hang one dangler over

End-Cap or display where TV and Big Game products will be

displayed.

• 8 ft. Banner: Hang behind front-end facing customers as they

checkout.

• Giveaway Shelf Perp Signs: Randomly throughout the store (every

aisle) at eye level.

• Favorite Shelf Perp Sign: Place in front of party food items

• Register Card: Hang at each register and use extras on entrance

and exit doors.

• Window Signs: Hang in first window pane closet to Entrance Door.

• Allow store associates to dress in NFL team gear during the promotion periods on weekends

• Decorate front-end with balloons

• Conduct a “Best Decorated Display” Contest

within your own store groupo Prize : FREE Lunch Party for winning store

• Announce the DRAWING DAY & TIME over PA periodically during the 3 week event (suggested copy on next page)

Additional Store Opportunities… (per owner’s instruction)

PA Announcement

Hi everyone…

Here’s your chance to win the Big Game Party. Win a FREE 47 inch Flat Screen TV OR FREE Party Food and drinks.

Shop with your Club Card from January 9th thru January 22nd and you’ll receive one entry form each day at checkout.

The more you shop, the more chances you have to win!

Winners will be selected on Saturday, January 24 at 3PM.

So don’t miss out on this great opportunity!

Softly spoken: No Purchase necessary to enter. See customer service for complete official rules.

From January 9 thru January 22, 2015, every time a customer shops with their club card, they will

receive an entry form at checkout (limit 1 entry per day).

ENTER WITHOUR PURCHASE

If a customer chooses to entry without a purchase, they simply request an entry form at

customer service (or any register- owner’s decision).

Entry forms will print when the cashier or customer service rep keys in PLU 982.

Please build PLU 982 into your POS as a zero price item.

Attn: Front-end Managers and Scanning Coordinators

Provides

opportunity

to update

database in

CSAP

All entry forms should be

collected at the end of the

day and placed in a secure

area off the selling floor. At

the end of the promotion,

any entry form with new

information should be keyed

into CSAP to update the

database.

Ballot Box

Purchase Ballot Box from any stationary store

i.e. Staples, Office Depot or online.

OR

Create one by inserting one box upside down

into another one and cutting a opening for the

slips to be inserted.

Wrap with paper and decorate with sign

provided in kit.

Team Work

and

Commitment!

Keys To a GREAT Promotion…