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Beyond the Numbers: The Use of Qualitative Methods to Support Decision-Making

ANDE Metrics from the Ground Up

28 February 2018

Objectives

ObjectivesUncover the process of qualitative data

transformation.

Beyond definitions…

…to experience and use.

The ‘so what’:

Complementary to quantitative data

Intensive process but worth the effort

Interactive

Evaluation

methods

Human voting.

Strongly agree Strongly disagree

Tea is better than coffee.

Human voting.

Strongly agree Strongly disagree

Evidence is meaningless without qualitative

data

Choosing

corners

Option 1

Option 3

Option 2

Option 4

Choosing

corners

Strongly

Agree

Strongly

Disagree

Agree

Disagree

Qualitative data provides an opportunity to better inform

investment decisions

Cooperative

Interviews

Responder

RecorderInterviewer

Interviewer: seek input

Responder: tell your story

Recorder: document

Group exercise: in groups of

three Where do you see an opportunity to use

qualitative methods in your organization

going forward?

Analysing

qualitative

data

How do you

analyse?

• Jean A. King and Laurie Stevahn. Interactive Evaluation Practice: Mastering the Interpersonal Dynamics of

Program Evaluation.

Graffiti• Method used for qualitative data

interpretation.

• Identify themes relating to

the central concept.

• Once complete, transfer

sheet to next group.

1. Common opportunities to use

qualitative research are…

2. Exciting opportunities to use

qualitative research are…

In your groups:

Qualitative

data

visualisation

Because we are visual creatures

To communicate a point

To add legitimacy

Would you

rather…

This?

Proponents of qualitative data explained that

quantitative data can show trends but they don’t

explain the “why” behind the numbers, unlike

qualitative data provides a deeper

understanding of the “how and so what”. On the

other hand, proponents of quantitative data

explained that performance of an investment

cannot be measured qualitatively, and in

addition to this, projections cannot be made

using qualitative data.

or this?

Qualitative Chart

Chooser.

• Stephanie Evergreen: http://stephanieevergreen.com/

• Stephanie Evergreen: http://stephanieevergreen.com/

• Stephanie Evergreen: http://stephanieevergreen.com/

Wrap up

Questions?

Comments?

Mishkah Jakoet

mishkahj@genesis-analytics.com

Amreen Choda

amreenc@genesis-analytics.com

Thank you

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