better data for better engagement: customer insights webinar

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…for 2 big reasons.

No One Listens

To Your Brand* * *

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You can’t get data about your audience.

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You don’t know your audience.

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If you don’t know your audience, you can’t target them with relevant content, ads, offers, or anything else…

91%of marketersbelieve customer data is critical for their segmentation efforts

Source: BlueKai

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If you can’t collect or access data about your customers then you’re operating blindly.

Source: DataXu

70%of marketers

are unable to leverage the value of their customer data

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That’s why customer profile management is important…

A single easily accessible record holding all relevant pieces of information about a user from different parts of your business and marketing

systems.

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Customer profile management takes you from

this…

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To this…

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We’re your Data Funhouse (not your data warehouse)

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tons of useful customer data Now you’ve got

in your profile records for…

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Content and Product Recommendations

Ad Targeting Lookalike Modeling

Email Segmentation

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How do you use it?

But once you’ve got it…

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Access and segment customer data

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Access and segment customer data

Look at all these data points you can segment against!

Clear indications of % of users you have that data for

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Access and segment customer data

Visualization options and export capabilities

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Visualization options from simple bar charts

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Or “parallel sets” - for segmenting across many variables

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Find valuable segments. Treat them like they’re special.

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ResultsExamples of what can be accomplished with this data

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UMG uses social data to personalize email offers

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INSERT SAMSUNG EMAIL SLIDE

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New Zealand Herald case study

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Want people to listen?

* * *know them. And find something relevant to

tell them.Learn More

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