best practices for web videos
Post on 07-Jul-2015
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Best Practices for Web Videos
Why Create Videos?
Online videos can help…
Why Create Videos?
Online videos can help…
differentiate your products and services from the competition
Why Create Videos?
Online videos can help…
increase organic search engine rankings
Why Create Videos?
Online videos can help…
increase time spent on your web pages by up to 50%
Online Video Best Practices
1. Decide how you will create your video
Online Video Best Practices
1. Decide how you will create your video
Shoot live video with a camera or camcorder
Online Video Best Practices
1. Decide how you will create your video
Voice over a presentation
Online Video Best Practices
2. Create a script and storyboard
Online Video Best Practices
2. Create a script and storyboard
This will help with timing during production.
Online Video Best Practices
3. Use a high-quality microphone
Online Video Best Practices
3. Use a high-quality microphone
Our best recommendations…
Online Video Best Practices
3. Use a high-quality microphone
Our best recommendations…
Snowball by Blue
Online Video Best Practices
3. Use a high-quality microphone
Our best recommendations…
Snowball by Blue
Audio Technica2020
Online Video Best Practices
3. Use a high-quality microphone
Our best recommendations…
Snowball by Blue
Audio Technica2020
any lavaliere
Online Video Best Practices
4. Eliminate noise in the recording environment
Online Video Best Practices
4. Eliminate noise in the recording environment
No room is 100% silent, so…
sub domains OR sub folders
Online Video Best Practices
4. Eliminate noise in the recording environment
No room is 100% silent, so…
Keep your voice signal many decibels louder than the ambient noise of the room
sub domains OR sub folders
Online Video Best Practices
5. Keep the digital compression as high as possible
Online Video Best Practices
5. Keep the digital compression as high as possible
For best results…
sub domains OR sub folders
Online Video Best Practices
5. Keep the digital compression as high as possible
For best results…
use a 22.5 Hz sample rate
sub domains OR sub folders
Online Video Best Practices
5. Keep the digital compression as high as possible
For best results…
use a 22.5 Hz sample rate
save video as AVI uncompressed for editing
sub domains OR sub folders
Online Video Best Practices
5. Keep the digital compression as high as possible
For best results…
use a 22.5 Hz sample rate
save video as AVI uncompressed for editing
upload videos as FLV or WMV files
sub domains OR sub folders
Online Video Best Practices
6. Optimize your video for search engines
Online Video Best Practices
6. Optimize your video for search engines
Upload your video to YouTube, Vimeo, or your favorite video sharing platform
Sub OR sub folders
Online Video Best Practices
6. Optimize your video for search engines
Use target keywords in your video title and description to help the leading search engines index
your video
Sub OR sub folders
Online Video Best Practices
7. Distribute efficiently
Online Video Best Practices
7. Distribute efficiently
Consider using a service like Traffic Geyser to save yourself hours of manual distribution
OR sub folders
Want to Learn More?
Download our Web Video Best
Practices white paper at:
bit.ly/JetVAW
For more information, visit
www.ClarityQst.com
or call
(877) 887-7611
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