best buy creative executions
Post on 17-Mar-2016
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The Executions for our Best Buy Campaign
TRANSCRIPT
Creative Concept: You are the Best Buy
Experience.
IN-STORE EXPERIENCE + MOBILE APP
Via the Best Buy Expert app shoppers can control the media of their choice
on display models from their smartphone.
IN-STORE EXPERIENCE + MICROSITE
Welcome to your show
Best Buy Live is a series of exclusive in-store events that will be streamed to each store location and
online through a variety of products that Best Buy offers.
EMPLOYEE MAKEOVER
The Best Buy Employee shirt is outdated and boring.Therefore, the employees are not dressed for the part.
AP: Adam PanettaAP: Paula WaltrickAD: Drew ShookCW: Rob Sabalvaro
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