bba 201_summer 2015 assignment

ASSIGNMENT

DRIVE SUMMER 2015

PROGRAM BBA

SEMESTER 2

SUBJECT CODE &

NAME

BBA 201

RESEARCH METHODS

BK ID B1518

CREDITS 2

MARKS 30

Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400

words. Each question is followed by evaluation scheme.

Q.No Questions Marks Total

Marks

1 Discuss the primary data collection techniques in detail.

Definition of Primary data.

Primary data collection techniques

2

8

10

2 a. Explain the different types of research designs.8

b. Differentiate between Probability and Non-probability sampling methods.

Meaning of research design

Types of research designs

Meaning of Probability and Non-probability sampling methods

Differences

1

4

2

3

10

3 The important task ahead of the researcher is to document the entire work done in the

form of a well-structured research report. Explain the report writing steps. What are

the guidelines for writing the research report?

Meaning of a Research Report

Report writing steps

Guidelines for writing the Research Report

2

4

4

10