background literature review methodology discussion findings conclusions flip the report

Background

Literature Review

Methodology

Discussion

Findings

Conclusions

Flip the Report

Background

Literature Review

Methodology

Discussion

Findings

Conclusions

Background

Background

Literature Review

Methodology

Discussion

Findings

Conclusions

Background

Conclusions (Bottom Line)

Background

Literature Review

Methodology

Discussion

Findings

Conclusions

Background

Bottom Line

Discussion (Explanation)

Background

Literature Review

Methodology

Discussion

Findings

Conclusions

Background

Bottom Line

Explanation

Literature Review (So What)

Background

Literature Review

Methodology

Discussion

Findings

Conclusions

Background

Bottom Line

Explanation

So What

Call to Action

5% Background

20% Bottom Line

50% Explanation

15% So What

10% Call to Action

Messaging Model

5% Background

20% Bottom Line

50% Explanation

15% So What

10% Call to Action

0:000:45

3:45

11:15

13:30

15:00

You Said It

Tell the story of a program, creating emotional connections.

Take the survey (later)

5% Background

0:45

Your NameYour organization

Failing Fast with

Focus Groups

Lydia age 7

5% Background

0:45

5% Background

20% Bottom Line

3:00

You Said It

Provide a roadmap of the presentation at the beginning.

Great Ideas Gone Bad

focus group incentives

the problem

six word presentation story

Memorable messages are distilled and structured.

5% Background

20% Bottom Line

3:00

5% Background

20% Bottom Line

50% Explanation

7:00

Metaphor

Compare

Contrast

1

2

3

“ I have three things to tell you about focus groups. ”

Top 10 List

“ Can I get a drumroll, please…”

Pro

Con

Good

Better

Best

Storyline

83% of our cases are like Lydia’s

“”

Aristotle’s 3-part arc

setup conf

ront

ation

resolution

Freytag’s pyramid

exposition

falling action

risin

g ac

tion

climax

denouement

Duarte’s sparkline

what is

what could be

20% Bottom Line

50% Explanation

Tell them here…

what you’ll tell them here.

5% Background

20% Bottom Line

50% Explanation

15% So What

2:15

Pro Tip

Consult with the host.

Contact audience members.

Prepare based on context.

You

Your peers

Evaluation field

Craft materialsGift shop trinketsRibbons

CandyGumPizzaJuice

You

Quality, small tangibles

Anything edible or plastic

Your peers

Find out what’s meaningful

Assume junk is okay

Evaluation

field

5% Background

20% Bottom Line

50% Explanation

15% So What 10% Call to Action

1:30

Use ethical focus group incentives.

Your NamePhoneEmailTwitterWebsiteTIG Business Meeting

Your Logo

Questions?

5% Background

5% Background

20% Bottom Line

5% Background

20% Bottom Line

50% Explanation

5% Background

20% Bottom Line

50% Explanation

15% So What

5% Background

20% Bottom Line

50% Explanation

15% So What

10% Call to Action

10 Differences That Make the Difference

Delivery Glue

p2i.eval.org

Connect!

LIST HERE