b2c campaign dobrytel

B2C Campaign Case

DobryTelLaunching Campaign

Client Personnel:

Bohemia Personnel:

Frank RikkenJan-Peter de QuartelMarco de Boer Kyra RoestJakub Zańczak

SituationDobryTel is a smart mobile solution developed by and for Polish people who work and travel between their home country and (either or both) the UK and the Netherlands.

Target• Create awareness of DobryTel.• 10% market penetration in one year.

Target GroupPolish workers in• the UK (> 500.000)

• the Netherlands (>150.000)

StrategyBecause of the local rates between UK, the Netherlands and Poland you simply forget the borders. Using DobryTel feels like calling your husband at work, your friend in the next village or your neighbor. Chit-Chat becomes a habit.

ConceptWe bring Tomek, the cartoon brand figure, alive along with his friends in a cartoony landscape.

Tomek and his girl in Poland can’t stop calling each other. It just feels like home.

Media• Movie clips• E-mailings• Banners

• Page Take-Over• Advertorial

• Sponsored links

Visuals

MediaMaking of...Online CommercialBannersSplash PageNewsletter

Visuals

MediaOnline CommercialBannersSplash PageNewsletter

Clip 1: Right momentTomek calls his girl every day. "is time he calls at the right moment.

Visuals

MediaOnline CommercialBannersSplash PageNewsletter

Visuals

MediaOnline CommercialBannersSplash PageNewsletter

Visuals

MediaOnline CommercialBannersSplash PageNewsletter

Results"e campaign launched December 1, 2012.

Special !anks To...Jakub Zańczak (Copy & Creation)Filmgasten (Direction & Film)

Brand While You Can.For more information: Hugo Kalf hugo@bohemiaamsterdam.comKyra Roest kyra@bohemiaamsterdam.com

Bohemia AmsterdamSint Pieterspoortsteeg 23a1012HM Amsterdam, Netherlands

+31 [0]20 42 33 555bohemiaamsterdam.com