aws customer case study - tellybug
Post on 11-Aug-2015
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AWS ADVERTISING§
Tuesday, 25 September 12
Tuesday, 25 September 12
Tuesday, 25 September 12
Tuesday, 25 September 12
IMAGINE IF....
Your target audience was involved and engaged
They reacted to what they saw
You could measure that
You could fulfill all your campaign goals in 60 minutes on a Saturday night
Tuesday, 25 September 12
TYPICAL TV TX
100,000 simultaneous users
30m points of interaction (> 8,000/s)
Interaction pre-show (push etc)
During
After (video catchup)
External sources
Tuesday, 25 September 12
BUT WHAT’S THIS GOT TO DO WITH AWS?
Tuesday, 25 September 12
TURNS OUT IT’S HARD
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NEEDS LOTS AND LOTS OF SCALE
Tuesday, 25 September 12
SO HOW COULD I GET SOME?
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Tuesday, 25 September 12
Tuesday, 25 September 12
HOW TO THINK ABOUT THINGS
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CHANGE AND MEASURE
Tuesday, 25 September 12
WHERE NEXT
Tuesday, 25 September 12
REALLY IT’S MORE LIKE THIS
Tuesday, 25 September 12
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