augmented reality in the ooh industry
Post on 21-Jan-2017
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CreativeAdvertising
Adding adrenaline to your marketing
1800@flippAR.com
Advertising Industry Today
Low Call-to-Action Low Engagement/Static
Disconnect between offline & online
Very Low Call-to-Action - if at all it can becalculated currently
Ads aren't bringing in as much engagementas the advertisers are expecting it to
Losing out on possibility of having a lot more eyeballs to the advertisers digital content like videos, etc
Unable to convert millions of cumulative disengaged hours to interact with potential customers (thinkof disengaged time at airports, cabs, malls, etc)
1800@flippAR.com
FlippAR is going to change this for YouFlippAR is an user-engagement mobile based platform for you, as advertisers to deeplyengage with your customers using your existing advertisement mediums and make your adscome alive using Augmented Reality
1800@flippAR.com
87% engaged in Call-to-Action % of people who accessed AR content and engagedwith a Call-to-Action
Instant Gratification
Point & Buy™ Increase Sales
quickest way to get contextualinformation/offers
engagement = brand recall = salesoffline to online transactions instantly
DemoDownload the app from the app store: Open the app and click on the Scan button
Point the device to the image on the sofa &experience the magic
1800@flippAR.com
Why you should have your brand AR enabled
1800@flippAR.com
of people who accessed contentusing Augmented Reality,engaged with a call-to-action.Thisis unprecedented when comparedto any other industry
mobile internet users by 2016 and314 million by 2017 in India
87%of the people surveyed,think customerexperience/engagementis more important thanprice
64%
236million
market size ofAugmented & Virtualreality by 2020
$100billion
References: http://yourstory.com/2015/07/mobile-internet-report-2015/https://www.abiresearch.com/press/abi-research-shows-augmented-reality-rise-total-ma/
1800@flippAR.com
Drop by to our very cool office:
MovingUp Products ℗ Ltd (FlippAR)NUMA Bengaluru, 4th Floor46/1 Church StreetBengaluru 560 001
Email: 1800@flippAR.comCall: +91 98456 87447
Web: www.flippAR.comFB: facebook.com/FlippARWorldTwitter: twitter.com/FlippARWorld
Need a demo? Have questions? Would like to meet us? Reach out to us on:
Frequently Asked QuestionsQ1. Does the advertiser need to modify any of their existing assets?
Q3. Does the content that needs to be built need to be anything different for this?
N0 changes required at all on any of the existing advertisement assets. FlippAR canintegrate as is
No change to the existing content required. The process is really really easy
Q2. How different is it from a QR Code?
The difference is similar to driving a Maruti & a Mercedes Benz. To top it, the price difference isn't big. It isabout the experience
The concept is similar to a QR code, wherein the user points the device - but instead of a QR code, the user justpoints to the advertisement itself
FlippAR enables taking of selfies, sharing of the pictures on the social media, saving of content on the device forfuture access, etc
1800@flippAR.com
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