atom workshop : payment solutions for modern retail
Post on 19-Jan-2015
194 Views
Preview:
DESCRIPTION
TRANSCRIPT
Confidential
Payment Solutions for Modern Retail
Alok MehtaAtom Technologies Limited
Confidential
Basic Facts• Country of over 1.20 billion people with over 900 million mobile connections. • 120 million Internet subscribers• 20 million+ credit cards, 300 million+ debit cards, still a large part of the country is
unbanked• Mobile payments introduced around 7 years back• RBI introduced mobile payments guidelines around 5 years back• IMPS introduced by NPCI thus permitting interoperability between banks’ mobile
banking systems and merchant payments• Electronic commerce has seen acceptability in the last three years with India being
among fastest growing online market and has registered about 40% growth in about a year
• Industry is undergoing changes with players providing multiple touch points for payment acceptance
Confidential
The idea • It all starts with the idea - Business - Deciding
on customer demographics • domestic v/s international• Metro or across India• Only internet facing or would there be other
channels – call center as well as brick and mortar• Delivery model – through own logistics or
outsourced
Confidential
Technologies adopted
• Application – Experiential
• USSD – Operator Specific
• SMS – Ubiquitous
• In Person Payments
• Easy to spread• Easy to access
Internet IVR
MobilePoint of Sale
Confidential
• Internet• Standard Integration Kits• Availability of Integration with standard shopping carts & framework• Secure using encryption over an above HTTPS• Mail based invoicing Solution
• IVR• Multi Lingual support• Anytime / Anywhere accessibility• No training required for Usage• Multiple Variants (Inbound, Outbound dialers, Automated, Agent Assisted,
Integrated)• Option for Multiple Payment Instruments• Customer Identification based on Caller Id.
Technology features
Confidential
Technology features• Mobile
• Availability to add service into standard product• Customizable white labeled solution• Availability on different OS• For handsets which are not capable of hosting any application, WAP / USSD / SMS based solutions are
supported• End to End Encrypted
• Point of Sale• Support for Chip & PIN• Support for RUPAY acceptance• Mobility• Security
• Kiosks• Support for Card Present transactions• Support for Card Not Present transactions• Ease of access & use• Multi Lingual
Confidential
Signing up a Payments Service Provider• Age of the payment player• Product capabilities• Success rates• Availability of horizontal service offerings – Internet, IVR,
mobile and POS• Ease of integration – availability of shopping kits and flexibility
for customizationAnd • Of course “Pricing”
Confidential
Getting MIDs• Compliance
• Completeness of KYC documents• Providing proper information on the business• Displaying the refund policy, shipping policy, and
terms and conditions properly on your site
Confidential
Settlement Process• Receiving funds for the sales –
• Understanding the RBI regulations• Escrow mechanism
• Refund processing
Confidential
Risk and Fraud Management• Understanding key risks – financial,
reputational, legal• Core understanding of initiation of
chargebacks and chargeback management• Dealing with fraud
Confidential
Visit us at: http://www.atomtech.in
top related