assignmnet 5
Post on 22-Jun-2015
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Law of borders
LAW OF BORDERS
Submitted to: Sir ShakeelSubmitted to: Sadia haider abassi
MBA 4th A
Law of borders
There are no barriers to global branding.Client strongly believe two things:
1. Their brand’s market shares cannot t be substantially increased in their home countries.
2. They need to grow.
Law of borders
Achieving a perfect solution for global brand :
Keep the brand’s narrow focus in its home country.
Go global.
Law of borders
The perception of a country is important:
Toyota, Honda , and Nissan are global brands with Japanese perceptions.
Compaq, Intel, and Microsoft are global brands with American perceptions.
Hang Ten
Coca cloa
Gucci
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