assigment 2 angel cardenas

Electronic Grocery ListAssignment 2Angel Cardenas 997898850

Agenda• Service Map

• Value proposition

• Our customer segments

• Relationship Management

• Distribution Channels

• Revenue Models

• Key Actions

• Partners Network

• Key Resources

• Cost Structure

The Service Map

Different dimensions observed

The electronic grocery list

• The electronic grocery list will be an application that will be connected with the

fishbowl application and be automatically sent to the customer in a timely manner

as a reminder of doing your shopping .

• The list will work as a reminder and provide you with the things you need to buy

(based on what your consumption pattern is) and it will offer the promotions (sales,

bundled products, etc).

• The list will also have options to be sent to the super market before hand so they

can have the order ready for pick up or delivered to an specific place for a fee.

The Customers

Professional Mom

Meet Linda, a 43 year old professional mom,

she works at a Bank in Downtown and lives in

the suburbs. She is frustrated with the fact she

barely has time to exercise between

commuting, picking up her teenagers kids,

cooking everybody’s meals at home and

always being busy.

“I’m sick of never having time for me and my personal activities ”

Young Bachelor

Meet James, a 34 year old singe, Investment

Banker from BMO financial services who lives

in Downtown Toronto. He is frustrated with his

eating habits since he finishes work too late

and can never buy food at the super markets.

…

“I’m sick of eating out for lack of food in my fridge and I’m beginning to put weight on, I hate my schedule” have no ”

Relationship Management

Who writes the list?

The electronic grocery list will be “User Managed” since it will be tailored to each consumer.

Shopping habits (time cycles, type of purchased products, and inventory levels in home appliances such as refrigerators will include the items on it)

Additional “possible” promotions will be advertised on the list on based of previous patterns and agreements with brand (e.g. if a shopper purchases milk on regular basis offer cookies on a bundle format)

Distribution Channel

How does the list get around?

Fishbowl application download

Affiliated supermarkets websites

Voice messages platforms

Revenues Models

What are the economics ?

Super Markets membership that will be affiliated.

Initial fee for downloading i.

Brands fees on advertising that increase their sales through new promotions or bundles.

Key Actions

What is needed to do?

Software development

Establish a marketing team that can interpret the data and create bundle with brands.

Partners Network

Who do we partner with?

Fish Bowl

Home Appliances

Affiliated Supermarkets

PC’s

Phone Carriers

Payment Providers

Key Resources

What do we need to make it happen?

Software

Software Development

Marketing Capabilities Home Appliances

Cost Structure

Where are we going to have costs in this operation?

Software Development

Marketing team

Fishbowl fees