assess. detect. empower
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Slide 1
Assess. Detect. Empower.1Transforming Clinical AssessmentEarlier Diagnosis
Targeted Treatment
Better Functional Outcomes
2The Invisible DisabilityBrain injury is the leading cause of disability and death world-wide. (International Brain Injury Association) 85% of brain injuries are considered mild brain injuries Brain Disorder: 1 in 3CanadiansMORE UNDETECTED3
An Epidemic in Sports4
Not just the professionals
515-22% of combat-exposed Veterans have some kind of brain injury. The Signature Injury from Combat
6Is my brain healthy?
7Where is the Need? NeuroInsights, 2010
8Need to Measure NeuroFunctionIntegrate cognition, mood, behaviour, sleep, nutrition, daily activities, quality of life.
Measure the more complex cognitive skills that are not being measured.
Standardization.
Functional outcome measurement.BrainFx 360 Assessment ProtocolThe Evolution of Clinical Assessment
11What Our Competition Looks Like
Traditional neurocognitive testingUsed for most assessments.12Our Competition in SportComputerized Tests
13We are Medical Assessment with Brain Fitness Style
Revolutionary opportunity for a database-driven, objective, functionally relevant clinical assessment. SharpBrains, 201014Setting a New Gold StandardBrainFx360imPACT1M tests per year in US aloneANAMUsed by US MilitaryLumosity25M Users
Measures complex cognitive skillsNumber of skills Measured306125Holistic Aggregates data for researchTranslate to real life function15Revenue Model Value to Health ProfessionalsImproved standard of care
85 to 90 % reduction in time and cost
Profitable service stream35 60% gross profit
17Go to Market StrategyONLINE DEMO, WEBINAR, REFERRAL PROGRAM, MEDIA,SOCIAL MEDIA, CONFERENCES, DIRECT CALLS/MTGS
ONLINE DEMO, WEBINAR, REFERRAL PROGRAM, MEDIA,SOCIAL MEDIA, CONFERENCES, DIRECT CALLS/MTGS
ONT CANADAUSA
Development Plan192012201320142015Assessment DevelopmentHealth Canada Cl.1Clinical trials coordinatedBack end servicesProvisional patent filedValidationFDA, CE Marking Full marketing launchMore Research StudiesBrainFx 360 Release
BrainFx Screen TestBrainFx Kids (ages 6-9)BrainFx DementiaBrainFx Professional
File further patentsFurther international release
$3 Million (Series A) $585K (Founders &Govt Programs)$750K (Seed) 19Sales Forecast20122012-132013-142014-15Revenue00.062.88.3Expenses0.130.842.35.2Operating Profit Margin-0.13-0.780.53.1Doesnt extrapolate beyond 2.5 years because adding how public health would add into it looks too incredulous; more realistic to update this just post launch where we can see actual rate of conversion and reception20Our TeamRegistered Occupational Therapists
Corporate management & start-up experience
Deep network in Ontario in neuroscience
Software Devpt Project Manager
Systems Engineer
Enterprise Support for Microsoft Corporate ClientsScientific Advisors
Dr. Donna Ouchterlony St. Michaels Hospital
Dr. Patricia JohnsonNeuropsychologist
Tracy Milner, CEOHeather Condello, COOMatthew Milner, CTO21Our PartnersResearch Collaboration
Government Funding & Advice
Professional Support
22Key to RememberWe will cause an evolution for clinical assessment in health care
Deep experience & network
Born global by design
Super Charge our Launch
23Thank youtmilner@brainfx.com416.414.4626
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