asia baez final presentation

“Selected Article for Research”

Campbells Brews Up A Simple Solutionhttp://eatocracy.cnn.com/2013/09/05/campbells-keurig-soup/?iref=allsearch

Asia Baez Professor Klinkowstein

Asia Baez Professor Klinkowstein

Fresh-Brewed Soup “K-Cups” Packs

Asia Baez Professor Klinkowstein

•Ramen complicated for busy students•Ovens things of the past•Brewing process cleanses machine

Asia Baez Professor Klinkowstein

Observe

Students eating in residence halls

Asia Baez Professor Klinkowstein

“Ethnographic Research”

Asia Baez Professor Klinkowstein

Asia Baez Professor Klinkowstein

Asia Baez Professor Klinkowstein

Asia Baez Professor Klinkowstein

Asia Baez Professor Klinkowstein

Ethnographic Research Observations

Asia Baez Professor Klinkowstein

Subject #1:• Wore headphones,

sweatpants and a white t-shirt

• oblivious to everything around him

• Left for 5 minutes• Came back with spoon • Looked at mess,

shrugged shoulders and walked away

• Asked not to be photographed for fear of being held responsible for mess

Asia Baez Professor Klinkowstein

Subject #2

• Came in with her boyfriend

• He sat down, she cooked

• She bit her nails while she waited

• She burned herself twice

• Used plastic plates and utensils

• Talked about school

Asia Baez Professor Klinkowstein

Subject #2 (cont)

• Boyfriend washed dishes• She stood next to the sink and talked to him• Cleaned up mess together and left

• Referred to the mixture box often

• Sat in a corner on her phone while waiting

• Set the timer on the microwave

• Kept checking the door

Asia Baez Professor Klinkowstein

Subject #3

Asia Baez Professor Klinkowstein

Asia Baez Professor Klinkowstein

“I really don’t enjoy cooking unless it’s with/ for my friends.”

Asia Baez Professor Klinkowstein

“Selected Business Article”

Campbells Brews Up A Simple Solution http://eatocracy.cnn.com/2013/09/05/campbells-keurig-soup/?iref=allsearch

Asia Baez Professor Klinkowstein

Ethnographic Research Observations

Asia Baez Professor Klinkowstein

• Little to no people came to the residence hall kitchen

• Of the few that did, only one allowed herself to be photographed

• Those that came alone did not stay more than 5 minutes

Ethnographic Research Findings

• Mostly everyone that made something substantial had someone with them

• Students had little experience in the kitchen

• Students were impatient while making their “food”

• Students seemed preoccupied

Asia Baez Professor Klinkowstein

Diagonals_ Visual Research Asia Baez Professor Klinkowstein

Arcs_ Visual ResearchAsia Baez Professor Klinkowstein

Professor Klinkowstein Asia Baez

Irregular Shapes_ Visual ResearchAsia Baez Professor Klinkowstein

Grids_ Visual Research Asia Baez Professor Klinkowstein

Monochromes_ Visual Research

Asia Baez Professor Klinkowstein

Neutrals_ Visual ResearchAsia Baez Professor Klinkowstein

High-key_ Visual ResearchAsia Baez Professor Klinkowstein

Low-key_ Visual Research Asia Baez Professor Klinkowstein

Professor Klinkowstein Asia Baez

Asia Baez Professor Klinkowstein

Professor Klinkowstein Asia Baez

Asia Baez Professor Klinkowstein

Asia Baez Professor Klinkowstein

Summary:

• Students don’t have time to cook

• Campbell’s collaborates with Keurig

• Students want quick results

Social Circumstance Observed:

Students cooking in residence halls.

Asia Baez Professor Klinkowstein

Observations:

• Students dislike cooking alone• More apt to cook in social setting• Inexperienced in the kitchen• Want fast results

Asia Baez Professor Klinkowstein

Desire/ Need Ascertained:

• A simple, relatively quick way of making food that is considered fun.

Asia Baez Professor Klinkowstein

Product:

An interactive app that allows millenials to share recipes and tips for cooking. It facilitates conviviality, a natural artifact of food and all that relates to food. A blog where students can upload photos, videos, or video chat. An easily accessible, virtual recipe book.

Asia Baez Professor Klinkowstein

Asia Baez Professor Klinkowstein

“Think Different” -Apple

“Got Milk” -California Milk Processor Board “Get out there” -Royal Caribbean