are your pictures worth 1,000 words? (eric beteille)

Are YourPictures Worth

1,000 Words?Eric Beteille

Senior Content StrategistThe Walt Disney Company

Why not just write 1,000 words?

Why bother with imagery at all?

● Entice● Inform● Motivate

Cub Kahn,Oregon State University

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Leads the viewer's eye into the picture…

Visually links the foregroundand background…

Creating continuity and an addedelement of depth. Cub Kahn,Oregon State University

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Show depth by putting elements in the foreground, in the middle distance, and in the background

Albert Moldvay,National Geographic Society

Surroundings are often a way of giving extra information…

Michael Langford, 35mm Handbook

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Helps create a sense ofnatural balance and harmony.

Carrie Cousins

Ratio that is pleasing tothe human eye.

Laurie Nyveen

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Rule of Thirds Effective means of directing the viewer's attention…

Illusion of depth can be created...

U.S. Navy photographytraining manual

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Rule of Thirds Users pay attention to information-carrying images that show content relevant to the task at hand…

Users ignore purely decorative images that don't add real content to the page....

Nielsen Norman Group

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The simplicity or complexity of the photographs may have little to do in the end with how memorable the image is … It is the emotional impact that counts.

Neil van Niekerk

What's the difference between a campaign that goes viral and one that doesn't? High-arousal emotions. Fractl Viral Emotions Research

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People ignore stock images 85% of the time.

Nielsen/Pernice,Eyetracking Web Usability

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One of the most interesting things you can use to draw the eyes of a viewer into a photograph is the eyes of others.

Joel Sartore,National Geographic

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The more interesting, the more surprising,the better…

Something we don’tsee every day...

Joel Sartore,National Geographic

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We like looking at things that other people are looking at ...

Even if that other person is a baby.

Gus Lubin,Business Insider

Kissmetrics

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EnticeInformMotivate

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