apple current event

Apple sues Samsung for “Galaxy tab”

April 19th, 2011

Gabriella BoultonHL Business Period 8

Sue- to institute a process in law

against; bring a civil action

against (dictionary.com)

Patents- Limited legal monopoly granted to an

individual or firm to make, use, and sell its invention,

and to exclude others from doing so.

(businessdictionary.com)

Trademarks- Distinctive design, graphics, logo, symbols,

words, or any combination thereof that uniquely

identifies a firm and/or its goods or services,

guarantee’s the item’s genuineness, and gives it owner the legal rights to prevent the trademark's

unauthorized use. (businessdictionary.com)

Interface- the common boundary where direct contact between two

different cultures, devices, entities, environments,

systems, etc., occurs, and where energy, information,

and/or material is exchanged.

(businessdictionary.com)

Trade dress- a visual impression created by the totality of all

elements used in packaging or presenting a good or service for

sale, and which gives the product a distinctive and

recognizable appearance. A trade dress may acquire legal

exclusivity as a type of trademark.

(businessdictionary.com)

“Instead of pursuing independent product

development, Samsung has chosen to slavishly copy

Apple’s innovative technology, distinctive user interfaces, and elegant and distinctive product

and package design,”

• Create innovative products –New creative ideas–Original products

• Diversification • Unique selling point –Technique that makes one product stand out from other products that are available on the market

• Brand image–Brand loyalty –The reputation of the brand

• Market Growth

• COMPETITION– "This is more like a symbolic move by

Apple that it is quite serious about rivals advancing, and it is trying to hold back its close competitors.” -John Park

– Apple sees Samsung as a threat– Slow down competition (distraction)