apparel trends takeaway - ppai expo east apparel trends ex… · • ^athleisure is not just a...
Post on 26-May-2020
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WHY?
• “Athleisure is not just a trend — it's a fundamental shift in how Americans dress.” Fortune
• While athletic wear was created for a specific use, athleisure clothing isn't. Its versatility has attracted many consumers.
• Can be worn in most offices and social situations without causing anyone to bat an eye.
• It's also generally more durable, with properties like wrinkle and odor resistance incorporated into its tech-infused fibers.
• "People want less maintenance of their clothes.”
• "Technology is such a pervasive part of our lives. To want it in our clothes is simply natural.“
Why?
• “Yoga pants are the new jeans.” Business Insider• It’s a whole day’s wear from a single outfit. A new meaning to the term
“uniform.”• Who to blame? Mostly millennials, the largest demographic in the U.S.
comprising 28% of the population. Their increased health consciousness, and a cultural shift in the workplace, has made it more acceptable to wear sneakers and sweatpants to the office.
• 72% of millennials prefer to spend their money on experiences, rather than material things. As athleisure clothing is typically worn for an experience, more often an outdoor experience, such as working out or hiking, they are more likely to spend their money on it. Harris poll
• Embrace the trend!
WHY?It has been the lone star in a waning apparel industry, with an estimated market size of $44 billion in the US alone, according to research firm NPD Group. While the apparel sales, as a whole, increased 2% in 2015, the rise in activewearsales was a whopping 16%.
Market was predicted to double in 12 years and is on trend.
TREND: Super BrightsWhy?
Who’s buying it?-Trade shows
-Shops/Retailers
-Uniform programs
-Banks
-Healthcare
-Creative Services
Utilitarianism
Why?• People like to be equipped
• We are accustomed to building technology & utility into garments today
• We like features
• We lose stuff
• It’s cool
Who’s buying it?
• Sports folks of all ages
• Active lifestyles
• Clubs & resorts
• Urbanites
Minimalistic/Monochromatic
Why?• They like a simple look
• Easily coordinated
• Multiple purposes
• Muted colors blend in for a soothing, stress-free look
Who’s buying it?• Urbanites
• Artistic types
• Techies
• Many companies because most logos go well on neutral backgrounds
Stripes
Why?• Bold, makes a statement
• Fashion-forward
• Stands out
Who’s buying it?• Mostly men
• Women trend toward ombres
• Younger, slimmer physiques
• Traditionalist males
Outdoor Lifestyles
Why?• Many folks long to be outside in
their spare time and dress for leisure
• People choose outerwear that supports their free time activities
• Garments built for outdoor versatility are more practical, comfortable
Who’s buying it?• Outdoors-loving individuals
• Country & city dwellers
• Active lifestyles
• Avid Travelers
Camouflage
Why?• It fits serious outdoor lifestyles
• It gives the feeling of the outdoors even when not in that setting
• Back to nature
Who’s buying it?• Outdoor clubs
• Outdoor enthusiasts
• Hunting and game groups
• Teams on outdoor adventures
Heathers
Why?• It’s something different
• People get tired of “the same old”
• Adds a look of texture
• Higher perceived value
• A high fashion look
Who’s buying it?• All ages
• Athletic types & groups
• Fashion forward
• Those craving softness
• Teams who want an alternative look
Tech
Why?• Tech is HIP
• Tech is integrated into most of our lifestyles today
• Higher perceived value
• Sometimes bonus convenience features
• Style
Who’s buying it?• All ages
• Younger generation who are tech natives
• Older generations who are digital adopters
• Techies
• Those who want more from garments than just appearance
Retro
Why?• It’s fun
• Great memories
• It starts conversations
• Makes people feel comfortable
• Adds a theme to a branding campaign
Who’s buying it?• Clubs
• Schools
• Teams
• Reunions
• Rallies
• Resorts
Denim
Why?• Comfort
• A casual look
• Classic styling
• Rugged appearance & wear
• Nostalgia
• It’s back!
Who’s buying it?• Millennials
• Denim die-hards
• Corporate programs
• Clubs and organizations
• Uniforms
• Restaurants
Performance Wovens
Why?• It’s a dress shirt that does more
• Easier care
• Protective features
• Moves with you
• Dries more easily
• Some are stain resistant
Who’s buying it?• All corporate executives
• Sales organizations
• Service companies
• Trade show outfitters
• Colleges & universities
• To dress up technicians
Checks
Why?• It’s hot in retail
• Still a subtle background for the advertiser’s logo
• Fashion forward
• Hip yet casual
Who’s buying it?• Executives
• Trade show outfitters
• Sales forces
• Uniform programs
• Corporate stores
Unique Neck Fleece
Why?• I like to be different
• Changes up the standard hoodie
• More fashionable
Who’s buying it?• Schools
• Colleges & universities
• Teams
• Booster clubs
• Alumni
• Clubs & Associations
Lightweight Outerwear
Why?• You can move!
• Innovative fabrics keep in heat yet allow you to breathe
• More versatile for changing weather conditions
• More comfortable
Who’s buying it?• All ages
• Travelers
• Outdoor lovers
• Commuters
• Urbanites
• The new “award jacket”
Statement Tees
Why?• Economical way to show your
feelings and affiliations
• Great fundraisers
• Quick turnaround
• Everybody wears ‘em
Who’s buying it?• All groups
• All clubs & organizations
• All ages
• The ultimate giveaway
Childhood Memories & Humor
Why?• Everybody loves to laugh
• Conversation starters
• Nostalgia
• Endearing
• Memorable
Who’s buying it?• Young users
• Delivery companies like pizzerias
• Schools & colleges
• Sororities and fraternities
• Reunions
• Clubs and associations
The Dad Cap
Why?• It’s retro
• It’s trendy
• Celebrities are doing it
• Economical (a value!)
• What is old is new again
Who’s buying it?• Everybody!
• Fashionistas
• Sports teams
• Clubs and associations
• Sales groups
• Retail
• Resorts
Bandanas
Why?• Inexpensive
• Pop of color
• Makes a bold statement
• Absorbs sweat
• Versatile – can be worn lots of ways
• Humans and pets
Who’s buying it?• Teams
• Races
• Charities
• Pet rescues
• Causes
• Church and religious groups
• Schools & colleges
Bucket Hats
Why?• Fun
• Says “I’m chillin’”
• Resort friendly
• Different than the norm
• Ties in with nautical & resort-themed promotions
Who’s buying it?• Schools & colleges
• Resorts
• Teams
• Causes
• Fundraisers
• Clubs & Associations
• Sailing & fishing groups
Backpacks
Why?• It’s the young person’s
“briefcase”
• Fits everything
• Today’s overnight bag
• Pockets for everything
• Easy to travel with
Who’s buying it?• Young people of all ages
• Students
• Adventurers
• Travelers
• Urbanites
• Clubs & Associations
XXXXL Bags
Why?• Ladies live large
• Stores everything
• Room for more
• Versatile
• Encourages more visits at a trade show
Who’s buying it?• Trade shows
• Companies wanting to have their bag as “the bag” at a trade show
• Resorts
• Retail shops
• Festivals, special events
Flatforms & Socks
Why?• Footwear is unique
• Makes a bold statement
• Once was overlooked
• Everyone can wear them
• Totally comfortable
• Unique ways to decorate them for total creativity
Who’s buying it?• Progressive marketers
• Fashion houses
• Marketers targeting young audiences
• Resorts
• Teams
• Schools & colleges
Patches & Pins
Why?• A bold 3-D statement
• Highly sought after by collectors
• Higher perceived value
• Adds dimension and additional decoration area
• Profitable for you!
• Great repeat sale opportunity
Who’s buying it?• Clubs & associations
• Schools
• Causes
• Teams
• Resorts
• Retailers
You’re the EXPERT!You know the trends.
You know the styles.
You know who’s buying them and why.
Now go make that expert commission!
Your Apparel Trends Takeaway Diva
©Copyright 2017 Mary Ellen Sokalski, MAS… The Scarlet Marketeermaryellen@scarletmarketeer.com
www.scarletmarketeer.com
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